Exam 7: Attitudes and Attitude Change

According to balance theory, the relations between the observer (consumer) and the other elements in a system are referred to as _____.

Which of the following types of effect is said to occur when material presented later in a message has the most impact?

In the context of the elaboration likelihood model (ELM), thoughts that support the main argument presented are known as counterarguments.

List some of the questions an advertiser must consider when constructing a message.

The balance theory approach is based on the:

Ethan's colleague Mia is excited about attending a comic-con over the weekend. She mentions her plan to Ethan and then goes on to tell him more about the event. Ethan has never attended a comic-con before, but he decides to go to the event as it sounded like a fun thing to do. In the context of the hierarchy of effects, Ethan's behavior can be explained by the _____.

_____ are relatively enduring overall evaluations of objects, products, services, issues, or people.

Alexa is a strong advocate of animal rights, and she supports several campaigns by organizations such as People for the Ethical Treatment of Animals (PETA). In the given scenario, the _____ has enabled Alexa to support the cause that she strongly advocates.

In the context of the elaboration likelihood model (ELM), the attractiveness of the person delivering a message and the expertise of the spokesperson of a message are examples of _____.

The statement "I always buy that brand" is an example of the _____ component of attitude.

The extent to which a company actively monitors its customers' attitudes over time is referred to as behavioral intentions modeling.

The term message effects is used to describe how the appeal of a message and its construction affect persuasion.

Buying a product because it delivers a specific benefit is an example of the value-expressive function of attitudes.

Victoria needs to collect her prescription on her way home. While she is at the pharmacy, she decides to buy milk. Though the milk is not of the brand she usually buys, she buys it in order to avoid a trip to the grocery store. In the context of the hierarchy of effects, Victoria's decision to purchase the milk at the pharmacy is an example of the _____.

Changing evaluations of an attribute is easier than changing the strength of a belief regarding that attribute.

In a basic communication model, noise represents all the stimuli in the environment that assist the communication process.

The utilitarian function of attitudes enables consumers to express their core values, self-concept, and beliefs.

Which of the following is true of the effects of the source of a message on consumer attitudes?

Which of the following terms refers to specific attempts to change attitudes?

The statement "I find that the batteries manufactured by this brand have the longest life" is an example of the _____ component of attitude.