Question 1

Attitudes motivate people to behave in relatively consistent ways.

Accepted Answer

A) True 
 B)False

Question 2

According to social judgment theory, for a message to fall within the latitude of acceptance, the information presented must be perceived as being far away from the original attitude position.

Accepted Answer

A) True 
 B)False

Question 3

The value-expressive function of attitudes:

Accepted Answer

A)  allows consumers to simplify their decision-making processes. 
B)  enables consumers to convey their values, self-concept, and beliefs to others. 
C)  enables consumers to avoid facts or defend themselves from threatening information. 
D)  allows consumers to develop positive attitudes toward products that enhance their self-image. 
A)  allows consumers to simplify their decision-making processes. 
B)  enables consumers to convey their values, self-concept, and beliefs to others. 
C)  enables consumers to avoid facts or defend themselves from threatening information. 
D)  allows consumers to develop positive attitudes toward products that enhance their self-image.

Question 4

The attitude-toward-the-object (ATO) approach is a noncompensatory model.

Accepted Answer

A) True 
 B)False

Question 5

Michelle wants to buy a new laptop. She wants a lightweight laptop with a long battery life. She selects a laptop model on the Internet. Her belief ratings (b) and the evaluation ratings (e) for the model are as follows: Michelle's overall attitude score (Ao) toward the laptop model calculated using the attitude-toward-the-object (ATO) model is _____.
$$\begin{array} { | l | l | l | } 
\hline \text { Criteria } & \mathrm { e } & b \
\hline \text { Lightweight } & 3 & 9 \
\hline \text { Long battery life } & 4 & 6 \
\hline
\end{array}$$

Accepted Answer

A)  85 
B)  51 
C)  36 
D)  15 
A)  85 
B)  51 
C)  36 
D)  15

Question 6

In the high-involvement hierarchy, a consumer forms feelings about a product before developing beliefs and thoughts about product features.

Accepted Answer

A) True 
 B)False

Question 7

As the length of time between attitude measurement and overt behavior grows, the predictive ability of attitudinal models strengthens.

Accepted Answer

A) True 
 B)False

Question 8

Tom strongly believes that raising tax rates for the rich is the only way to steer the economy out of recession as it is likely to generate greater tax revenues for the government. When his friend Sam pointed out that the government receives greater tax revenues when tax rates are uniformly low for all Americans, Tom refused to accept Sam's input and change his attitude. Interestingly, the input provided by Sam further strengthened Tom's initial attitude. This is an example of a _____.

Accepted Answer

A)  message effect 
B)  source effect 
C)  recency effect 
D)  contrast effect 
A)  message effect 
B)  source effect 
C)  recency effect 
D)  contrast effect

Question 9

Which of the following best exemplifies the utilitarian function of attitudes?

Accepted Answer

A)  A man buying a luxury car for his daily morning commute 
B)  A woman buying clothes of the same brand for years 
C)  A group of teenage boys indulging in binge drinking and smoking 
D)  A person donating to an environment protection organization 
A)  A man buying a luxury car for his daily morning commute 
B)  A woman buying clothes of the same brand for years 
C)  A group of teenage boys indulging in binge drinking and smoking 
D)  A person donating to an environment protection organization

Question 10

According to the elaboration likelihood model of persuasion, information such as music or the imagery presented along with a message are examples of peripheral cues.

Accepted Answer

A) True 
 B)False

Question 11

The behavioral influence hierarchy suggests that in spite of strong environmental pressures, behaviors cannot occur unless strong beliefs and affect have been formed.

Accepted Answer

A) True 
 B)False

Question 12

How does the behavioral intentions model differ from the attitude-toward-the-object (ATO) model?

Accepted Answer

Answers will vary. The behavioral intent

Question 13

The matchup hypothesis states that:

Accepted Answer

A)  the more strongly held an attitude is, the more difficult it is to change. 
B)  a source feature is most effective when it corresponds with relevant products. 
C)  attitudes are changed based on differing levels of consumer involvement. 
D)  consumers prefer consistency among their beliefs, attitudes, and behaviors. 
A)  the more strongly held an attitude is, the more difficult it is to change. 
B)  a source feature is most effective when it corresponds with relevant products. 
C)  attitudes are changed based on differing levels of consumer involvement. 
D)  consumers prefer consistency among their beliefs, attitudes, and behaviors.

Question 14

Describe the ABC approach to attitudes. Provide an example statement for each component of attitudes.

Accepted Answer

Answers will vary. According to the ABC

Question 15

The ego-defensive function of attitudes:

Accepted Answer

A)  makes consumers vulnerable to information that may be threatening. 
B)  allows consumers to simplify decision-making processes. 
C)  is based on the concept of reward and punishment. 
D)  works as a protection mechanism for consumers. 
A)  makes consumers vulnerable to information that may be threatening. 
B)  allows consumers to simplify decision-making processes. 
C)  is based on the concept of reward and punishment. 
D)  works as a protection mechanism for consumers.

Question 16

Pearl Beauty Inc., a leading cosmetics manufacturer, wants to introduce its new anti-aging cream in the market. The target audience for the cream comprises women in their mid-30s. Pearl Beauty decides to sign up a well-known model in her mid-30s to endorse and promote the product. According to the _____, using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.

Accepted Answer

A)  congruency effect 
B)  elaboration likelihood model 
C)  matchup hypothesis 
D)  primacy effect 
A)  congruency effect 
B)  elaboration likelihood model 
C)  matchup hypothesis 
D)  primacy effect

Question 17

Briefly explain the high-involvement hierarchy of effects.

Accepted Answer

Answers will vary. The high-involvement

Question 18

One of the key premises of balance theory is that consistency in the triad (composed of observer, person, and object) is maintained when the multiplication of the signs in the sentiment and unit relations results in a negative value.

Accepted Answer

A) True 
 B)False

Question 19

According to the functional theory of attitudes, the _____ enables a consumer to protect himself or herself from information that may be threatening.

Accepted Answer

A)  utilitarian function of attitudes 
B)  value-expressive function of attitudes 
C)  ego-defensive function of attitudes 
D)  cognitive function of attitudes 
A)  utilitarian function of attitudes 
B)  value-expressive function of attitudes 
C)  ego-defensive function of attitudes 
D)  cognitive function of attitudes

Question 20

Caroline wants to be a doctor, but she is unable to decide which school she should join. Her friends try to convince her to apply to the top-ranking medical schools. She believes that her parents, who are doctors, want her to attend the same medical school they attended. Caroline herself wants to apply to the medical school that her best friend attends. Caroline's focus, in this case, is on what other people think she should do in addition to her own attitude toward specific schools. Which of the following consumer attitude models best describes the given scenario?

Accepted Answer

A)  Changing schema-based affect 
B)  The attitude-toward-the-object model 
C)  Social judgment model 
D)  The behavioral intentions model 
A)  Changing schema-based affect 
B)  The attitude-toward-the-object model 
C)  Social judgment model 
D)  The behavioral intentions model

Attitudes motivate people to behave in relatively consistent ways.

According to social judgment theory, for a message to fall within the latitude of acceptance, the information presented must be perceived as being far away from the original attitude position.

The value-expressive function of attitudes:

The attitude-toward-the-object (ATO) approach is a noncompensatory model.

In the high-involvement hierarchy, a consumer forms feelings about a product before developing beliefs and thoughts about product features.

As the length of time between attitude measurement and overt behavior grows, the predictive ability of attitudinal models strengthens.

Which of the following best exemplifies the utilitarian function of attitudes?

According to the elaboration likelihood model of persuasion, information such as music or the imagery presented along with a message are examples of peripheral cues.

The behavioral influence hierarchy suggests that in spite of strong environmental pressures, behaviors cannot occur unless strong beliefs and affect have been formed.

How does the behavioral intentions model differ from the attitude-toward-the-object (ATO) model?

The matchup hypothesis states that:

Describe the ABC approach to attitudes. Provide an example statement for each component of attitudes.

The ego-defensive function of attitudes:

Briefly explain the high-involvement hierarchy of effects.

One of the key premises of balance theory is that consistency in the triad (composed of observer, person, and object) is maintained when the multiplication of the signs in the sentiment and unit relations results in a negative value.

According to the functional theory of attitudes, the _____ enables a consumer to protect himself or herself from information that may be threatening.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 7: Attitudes and Attitude Change

Attitudes motivate people to behave in relatively consistent ways.

According to social judgment theory, for a message to fall within the latitude of acceptance, the information presented must be perceived as being far away from the original attitude position.

The value-expressive function of attitudes:

The attitude-toward-the-object (ATO) approach is a noncompensatory model.

In the high-involvement hierarchy, a consumer forms feelings about a product before developing beliefs and thoughts about product features.

As the length of time between attitude measurement and overt behavior grows, the predictive ability of attitudinal models strengthens.

Which of the following best exemplifies the utilitarian function of attitudes?

According to the elaboration likelihood model of persuasion, information such as music or the imagery presented along with a message are examples of peripheral cues.

The behavioral influence hierarchy suggests that in spite of strong environmental pressures, behaviors cannot occur unless strong beliefs and affect have been formed.

How does the behavioral intentions model differ from the attitude-toward-the-object (ATO) model?

The matchup hypothesis states that:

Describe the ABC approach to attitudes. Provide an example statement for each component of attitudes.

The ego-defensive function of attitudes:

Briefly explain the high-involvement hierarchy of effects.

One of the key premises of balance theory is that consistency in the triad (composed of observer, person, and object) is maintained when the multiplication of the signs in the sentiment and unit relations results in a negative value.

According to the functional theory of attitudes, the _____ enables a consumer to protect himself or herself from information that may be threatening.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters