Question 1

Perceived quality, purchase intentions, and customer satisfaction can sometimes be improved by making consumers wait.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following decision rules is most commonly used by people?

Accepted Answer

A)  The lexicographic rule 
B)  The disjunctive rule 
C)  The conjunctive rule 
D)  The elimination-by-aspects rule 
A)  The lexicographic rule 
B)  The disjunctive rule 
C)  The conjunctive rule 
D)  The elimination-by-aspects rule

Question 3

Explain the impact of attribute correlation on consumer perception.

Accepted Answer

Answers will vary. Consumers often make

Question 4

Mental assessments of the presence of attributes and the benefits associated with those attributes are known as _____.

Accepted Answer

A)  intuitions 
B)  judgements 
C)  schemas 
D)  perceptual maps 
A)  intuitions 
B)  judgements 
C)  schemas 
D)  perceptual maps

Question 5

_____ describes the idea that perfectly rational decisions are not always feasible because of constraints found in information processing.

Accepted Answer

A)  Rational ignorance 
B)  Rational expression 
C)  Instrumental rationality 
D)  Bounded rationality 
A)  Rational ignorance 
B)  Rational expression 
C)  Instrumental rationality 
D)  Bounded rationality

Question 6

Henry wanted to buy a sectional sofa with in-built recliners. He extensively researched sofas and consulted his friends before buying one. While making his final decision, he focused on features such as size, fabric, cushions, and padding and ignored irrelevant information such as popularity and decorative accessories. Which of the following factors enabled Henry to discount irrelevant information?

Accepted Answer

A)  Online social network 
B)  Marketing communication 
C)  Peer influence 
D)  Product knowledge 
A)  Online social network 
B)  Marketing communication 
C)  Peer influence 
D)  Product knowledge

Question 7

Which of the following is true of benefits?

Accepted Answer

A)  They play an important role in the value equation. 
B)  They represent the performance characteristic of an object. 
C)  They allow a consumer to diagnose something distinctive about an alternative. 
D)  They are visually apparent and easily recognizable. 
A)  They play an important role in the value equation. 
B)  They represent the performance characteristic of an object. 
C)  They allow a consumer to diagnose something distinctive about an alternative. 
D)  They are visually apparent and easily recognizable.

Question 8

Which of the following is true of noncompensatory rules?

Accepted Answer

A)  Products with poor performance on one attribute compensate for it by good performance on another attribute. 
B)  Any option that does not meet the specifications of consumers is eliminated from consideration. 
C)  Noncompensatory rules are used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria. 
D)  Consumers usually do not use noncompensatory rules to choose products. 
A)  Products with poor performance on one attribute compensate for it by good performance on another attribute. 
B)  Any option that does not meet the specifications of consumers is eliminated from consideration. 
C)  Noncompensatory rules are used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria. 
D)  Consumers usually do not use noncompensatory rules to choose products.

Question 9

Identify a true statement about noncompensatory rules.

Accepted Answer

A)  Product selection is guided by intuition rather than a methodology. 
B)  The attitude-toward-the-object model is an example of a noncompensatory rule. 
C)  Noncompensatory rules are often used in low-involvement situations. 
D)  Noncompensatory rules are used when there are only one or two options available. 
A)  Product selection is guided by intuition rather than a methodology. 
B)  The attitude-toward-the-object model is an example of a noncompensatory rule. 
C)  Noncompensatory rules are often used in low-involvement situations. 
D)  Noncompensatory rules are used when there are only one or two options available.

Question 10

When evaluating products, in some cases, perceptual attributes signal something about underlying attributes.

Accepted Answer

A) True 
 B)False

Question 11

Emotions play a big role in _____.

Accepted Answer

A)  attribute-based evaluation 
B)  affect-based evaluation 
C)  utilitarian evaluation 
D)  function evaluation 
A)  attribute-based evaluation 
B)  affect-based evaluation 
C)  utilitarian evaluation 
D)  function evaluation

Question 12

Which of the following is true of online retail stores?

Accepted Answer

A)  Online retailers are beginning to build physical stores. 
B)  Online business seems to be declining lately. 
C)  The brick and mortar store sales are much better than online sales during "Black Friday and "Cyber Monday". 
D)  Consumers feel that they have access to a wider selection of merchandise in brick-and-mortar stores. 
A)  Online retailers are beginning to build physical stores. 
B)  Online business seems to be declining lately. 
C)  The brick and mortar store sales are much better than online sales during "Black Friday and "Cyber Monday". 
D)  Consumers feel that they have access to a wider selection of merchandise in brick-and-mortar stores.

Question 13

The use of the lexicographic rule by consumers is very common because consumers usually know what features are most important, and they simply select the product that offers the best performance on those features.

Accepted Answer

A) True 
 B)False

Question 14

The lexicographic rule is a noncompensatory decision rule where the option selected must surpass a minimum cutoff across all relevant attributes.

Accepted Answer

A) True 
 B)False

Question 15

The underlying attributes of a product are referred to as _____.

Accepted Answer

A)  features 
B)  search qualities 
C)  experience qualities 
D)  signals 
A)  features 
B)  search qualities 
C)  experience qualities 
D)  signals

Question 16

Explain the concept of product categorization by consumers?

Accepted Answer

Answers will vary. One of the first thin

Question 17

In the context of value and alternative evaluation, mood is influential when limited information is found about an alternative.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a tool that marketers use to assess consumers' choice criteria?

Accepted Answer

A)  Attribute-based evaluation 
B)  Just noticeable difference 
C)  Attribute correlation 
D)  Perceptual maps 
A)  Attribute-based evaluation 
B)  Just noticeable difference 
C)  Attribute correlation 
D)  Perceptual maps

Question 19

Which of the following is true of noncompensatory rules?

Accepted Answer

A)  They do not have a guideline fixed prior to selection. 
B)  They are not used in low-involvement situations. 
C)  They allow consumers to simplify their thought processes. 
D)  They are most likely to lead to impulsive purchases. 
A)  They do not have a guideline fixed prior to selection. 
B)  They are not used in low-involvement situations. 
C)  They allow consumers to simplify their thought processes. 
D)  They are most likely to lead to impulsive purchases.

Question 20

How do consumers deal with missing product attribute information when they are comparing two products?

Accepted Answer

Answers will vary. Consumers may have a

Perceived quality, purchase intentions, and customer satisfaction can sometimes be improved by making consumers wait.

Which of the following decision rules is most commonly used by people?

Explain the impact of attribute correlation on consumer perception.

Mental assessments of the presence of attributes and the benefits associated with those attributes are known as _____.

_____ describes the idea that perfectly rational decisions are not always feasible because of constraints found in information processing.

Which of the following is true of benefits?

Which of the following is true of noncompensatory rules?

Identify a true statement about noncompensatory rules.

When evaluating products, in some cases, perceptual attributes signal something about underlying attributes.

Emotions play a big role in _____.

Which of the following is true of online retail stores?

The use of the lexicographic rule by consumers is very common because consumers usually know what features are most important, and they simply select the product that offers the best performance on those features.

The lexicographic rule is a noncompensatory decision rule where the option selected must surpass a minimum cutoff across all relevant attributes.

The underlying attributes of a product are referred to as _____.

Explain the concept of product categorization by consumers?

In the context of value and alternative evaluation, mood is influential when limited information is found about an alternative.

Which of the following is a tool that marketers use to assess consumers' choice criteria?

Which of the following is true of noncompensatory rules?

How do consumers deal with missing product attribute information when they are comparing two products?

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 13: Decision Making II: Alternative Evaluation and Choice

Perceived quality, purchase intentions, and customer satisfaction can sometimes be improved by making consumers wait.

Which of the following decision rules is most commonly used by people?

Explain the impact of attribute correlation on consumer perception.

Mental assessments of the presence of attributes and the benefits associated with those attributes are known as _____.

_____ describes the idea that perfectly rational decisions are not always feasible because of constraints found in information processing.

Which of the following is true of benefits?

Which of the following is true of noncompensatory rules?

Identify a true statement about noncompensatory rules.

When evaluating products, in some cases, perceptual attributes signal something about underlying attributes.

Emotions play a big role in _____.

Which of the following is true of online retail stores?

The use of the lexicographic rule by consumers is very common because consumers usually know what features are most important, and they simply select the product that offers the best performance on those features.

The lexicographic rule is a noncompensatory decision rule where the option selected must surpass a minimum cutoff across all relevant attributes.

The underlying attributes of a product are referred to as _____.

Explain the concept of product categorization by consumers?

In the context of value and alternative evaluation, mood is influential when limited information is found about an alternative.

Which of the following is a tool that marketers use to assess consumers' choice criteria?

Which of the following is true of noncompensatory rules?

How do consumers deal with missing product attribute information when they are comparing two products?

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters