Question 1

Which statement concerning strategic planning is correct?

Accepted Answer

A)  Strategic plans can be best used by large retailers. 
B)  Strategic planning should be conducted on an annual basis. 
C)  Strategic plans should emphasize attracting customers via price-oriented promotions. 
D)  Strategic planning is a continuous process. 
A)  Strategic plans can be best used by large retailers. 
B)  Strategic planning should be conducted on an annual basis. 
C)  Strategic plans should emphasize attracting customers via price-oriented promotions. 
D)  Strategic planning is a continuous process.

Question 2

Only large firms can successfully utilize a retail strategy.

Accepted Answer

A) True 
 B)False

Question 3

Retailers seek to increase impulse purchases through point-of-purchase displays and attractive store layouts.

Accepted Answer

A) True 
 B)False

Question 4

The sorting process helps manufacturers by ________.

Accepted Answer

A)  paying on the basis of when goods are shipped, not sold 
B)  offering an assortment of goods that are collected from a large number of suppliers 
C)  enabling one-stop shopping 
D)  buying large orders at one time 
A)  paying on the basis of when goods are shipped, not sold 
B)  offering an assortment of goods that are collected from a large number of suppliers 
C)  enabling one-stop shopping 
D)  buying large orders at one time

Question 5

Which statement concerning Home Depot's retail strategy is not correct?

Accepted Answer

A)  Home Depot targets multiple segments. 
B)  Home Depot continuously innovates. 
C)  Despite its success, Home Depot has not done a good job of positioning itself. 
D)  Home Depot has never lost sight of its low price orientation. 
A)  Home Depot targets multiple segments. 
B)  Home Depot continuously innovates. 
C)  Despite its success, Home Depot has not done a good job of positioning itself. 
D)  Home Depot has never lost sight of its low price orientation.

Question 6

Through the sorting process,a retailer collects an assortment of goods and services from various suppliers and offers them to customers in small quantities.

Accepted Answer

A) True 
 B)False

Question 7

Which form of distribution has the effect of most severely limiting a manufacturer's long-run sales potential?

Accepted Answer

A)  intensive distribution 
B)  selective distribution 
C)  dual distribution 
D)  exclusive distribution 
A)  intensive distribution 
B)  selective distribution 
C)  dual distribution 
D)  exclusive distribution

Question 8

About how many people are employed by traditional retailers in the United States?

Accepted Answer

A)  11 million 
B)  15 million 
C)  25 million 
D)  34 million 
A)  11 million 
B)  15 million 
C)  25 million 
D)  34 million

Question 9

Retailer support for a manufacturer is greatest in exclusive distribution.

Accepted Answer

A) True 
 B)False

Question 10

a.Under what circumstances should a manufacturer utilize exclusive distribution? Explain your answer.
b.Under what circumstances should a manufacturer utilize intensive distribution? Explain your answer.

Accepted Answer

a. A manufacturer should utilize exclusi

Question 11

Describe how a manufacturer and a wholesaler can each engage in retailing activity.

Accepted Answer

A manufacturer can engage in retailing a

Question 12

Develop a checklist to determine if a major department store chain practices relationship retailing.

Accepted Answer

To develop a checklist to determine if a

Question 13

The underlying principle of a strategic approach to the study of retailing is that a retail firm needs to plan and revise its plans continually in order to adapt to a changing environment.

Accepted Answer

A) True 
 B)False

Question 14

a.Describe the special characteristics of retailing.
b.What are the special problems and opportunities that retailers face because of these characteristics?

Accepted Answer

a. Retailing has several special charact

Question 15

The largest retailer in the United States (in terms of sales)is Sears Holding.

Accepted Answer

A) True 
 B)False

Question 16

On the average,________ percent of every sales dollar goes to department stores as payment for the activities they perform.

Accepted Answer

A)  12 
B)  18 
C)  36 
D)  50 
A)  12 
B)  18 
C)  36 
D)  50

Question 17

Retail price competition is generally highest in ________ distribution.

Accepted Answer

A)  dual 
B)  exclusive 
C)  intensive 
D)  selective 
A)  dual 
B)  exclusive 
C)  intensive 
D)  selective

Question 18

Retailing is an intermediate stage in the channel of distribution.

Accepted Answer

A) True 
 B)False

Question 19

A characteristic of relationship retailing is ________.

Accepted Answer

A)  reliance on a database of current customers 
B)  search for new customers 
C)  constant bargaining between customers and suppliers 
D)  low trust among channel members 
A)  reliance on a database of current customers 
B)  search for new customers 
C)  constant bargaining between customers and suppliers 
D)  low trust among channel members

Question 20

The greatest advantage to a manufacturer's use of exclusive distribution is ________.

Accepted Answer

A)  a high level of retail price competition 
B)  close channel cooperation 
C)  maximizing long-run sales potential 
D)  convenience of location to customers 
A)  a high level of retail price competition 
B)  close channel cooperation 
C)  maximizing long-run sales potential 
D)  convenience of location to customers

Which statement concerning strategic planning is correct?

Only large firms can successfully utilize a retail strategy.

Retailers seek to increase impulse purchases through point-of-purchase displays and attractive store layouts.

The sorting process helps manufacturers by ________.

Which statement concerning Home Depot's retail strategy is not correct?

Through the sorting process,a retailer collects an assortment of goods and services from various suppliers and offers them to customers in small quantities.

Which form of distribution has the effect of most severely limiting a manufacturer's long-run sales potential?

About how many people are employed by traditional retailers in the United States?

Retailer support for a manufacturer is greatest in exclusive distribution.

a.Under what circumstances should a manufacturer utilize exclusive distribution? Explain your answer. b.Under what circumstances should a manufacturer utilize intensive distribution? Explain your answer.

Describe how a manufacturer and a wholesaler can each engage in retailing activity.

Develop a checklist to determine if a major department store chain practices relationship retailing.

The underlying principle of a strategic approach to the study of retailing is that a retail firm needs to plan and revise its plans continually in order to adapt to a changing environment.

a.Describe the special characteristics of retailing. b.What are the special problems and opportunities that retailers face because of these characteristics?

The largest retailer in the United States (in terms of sales)is Sears Holding.

On the average,________ percent of every sales dollar goes to department stores as payment for the activities they perform.

Retail price competition is generally highest in ________ distribution.

Retailing is an intermediate stage in the channel of distribution.

A characteristic of relationship retailing is ________.

The greatest advantage to a manufacturer's use of exclusive distribution is ________.

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 1: An Introduction to Retailing

Which statement concerning strategic planning is correct?

Only large firms can successfully utilize a retail strategy.

Retailers seek to increase impulse purchases through point-of-purchase displays and attractive store layouts.

The sorting process helps manufacturers by ________.

Which statement concerning Home Depot's retail strategy is not correct?

Through the sorting process,a retailer collects an assortment of goods and services from various suppliers and offers them to customers in small quantities.

Which form of distribution has the effect of most severely limiting a manufacturer's long-run sales potential?

About how many people are employed by traditional retailers in the United States?

Retailer support for a manufacturer is greatest in exclusive distribution.

a.Under what circumstances should a manufacturer utilize exclusive distribution? Explain your answer. b.Under what circumstances should a manufacturer utilize intensive distribution? Explain your answer.

Describe how a manufacturer and a wholesaler can each engage in retailing activity.

Develop a checklist to determine if a major department store chain practices relationship retailing.

The underlying principle of a strategic approach to the study of retailing is that a retail firm needs to plan and revise its plans continually in order to adapt to a changing environment.

a.Describe the special characteristics of retailing. b.What are the special problems and opportunities that retailers face because of these characteristics?

The largest retailer in the United States (in terms of sales)is Sears Holding.

On the average,________ percent of every sales dollar goes to department stores as payment for the activities they perform.

Retail price competition is generally highest in ________ distribution.

Retailing is an intermediate stage in the channel of distribution.

A characteristic of relationship retailing is ________.

The greatest advantage to a manufacturer's use of exclusive distribution is ________.

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters