Exam 1: An Introduction to Retailing

A retailer can appeal to diverse target markets through omnichannel retailing.

Channel cooperation and control is greatest when ________.

Retailers purchase goods in large quantities and sell them in small quantities.This represents an important aspect of the retailing concept.

A major home improvement retailer desires to increase its sales at the rate of 20 percent per year.This requires new stores in existing markets (to increase market penetration),renovation of existing stores that are over seven years old,and entrance into new domestic and foreign markets.The retailer also plans to pay increased attention to the female do-it-yourself segment of its market by hiring more female salespeople,gearing workshops on home repair to women,and providing delivery service at a small fee.This illustrates ________.

The strategic approach to the study of retailing stresses ________.

Which of the following is not part of the total retail experience for a men's clothing retailer?

Which of the following illustrates a retail transaction?

In exclusive distribution,suppliers enter into agreements with ________.

A focus on long-run customer satisfaction is an important component of relationship retailing.

A retailer sells to multiple retail formats and multiple points of contact.This illustrates ________.

Retailers and their suppliers have common viewpoints relating to channel control,the intensity of distribution,and the setting of final retail prices.

The sorting process helps final consumers through ________.

The sorting process enables manufacturers to ________.

Describe the implications of the retailing concept with regard to target market selection,the use of marketing research,internal financial reporting systems,the role of planning,and employee incentives.

The training of personnel to sell related merchandise (such as batteries,a case,and extra film with a camera)represents an attempt to maximize ________.

The use of customer loyalty programs by a hotel chain that grants rewards,such as room upgrades and free rooms to loyal customers,is an important part of ________.

A retailer's focusing on store atmosphere,customer service,and exceeding a consumer's expectations is concerned with ________.

An institutional approach to the study of retailing concentrates on the activities that retailers must perform.

The potential for channel conflict (due to the high power of a retailer relative to a manufacturer)is least in which form of distribution?

A retailer's customer service strategy includes both tangible and intangible elements.