Question 1

Channel relations tend to be the smoothest in ________ distribution.

Accepted Answer

A)  exclusive 
B)  selective 
C)  intensive 
D)  wide 
A)  exclusive 
B)  selective 
C)  intensive 
D)  wide

Question 2

Which of the following is generally not considered a party in a typical channel of distribution?

Accepted Answer

A)  retailer 
B)  final consumer 
C)  wholesaler 
D)  advertising agency 
A)  retailer 
B)  final consumer 
C)  wholesaler 
D)  advertising agency

Question 3

Generally,a manufacturer can maximize its long-run sales potential through the use of intensive distribution.

Accepted Answer

A) True 
 B)False

Question 4

An off-price chain specializing in fashion merchandise at deep discounts uses low-rent locations,self-service merchandising,and inexpensive fixtures.Alterations are not available and merchandise can be returned for store credit only.The chain illustrates which element of the retailing concept?

Accepted Answer

A)  customer orientation 
B)  coordinated effort 
C)  competitive intelligence 
D)  goal orientation 
A)  customer orientation 
B)  coordinated effort 
C)  competitive intelligence 
D)  goal orientation

Question 5

A tire retailer guarantees to match all advertised specials of competitors,includes installation and balancing in its quoted price,and specializes in well-known tire brands.This illustrates which element of the retailing concept?

Accepted Answer

A)  value-driven 
B)  customer service 
C)  competitive intelligence 
D)  goal orientation 
A)  value-driven 
B)  customer service 
C)  competitive intelligence 
D)  goal orientation

Question 6

In 2015,the four largest retailing companies (in order of size from largest to fourth largest on the basis of sales)were ________.

Accepted Answer

A)  Walmart, Sears, Safeway, and J.C. Penney 
B)  Walmart, Kroger, Costco, and Home Depot 
C)  Walmart, Kmart, Kroger, and Federated Department Stores 
D)  Walmart, Woolworth, Kroger, and Kmart 
A)  Walmart, Sears, Safeway, and J.C. Penney 
B)  Walmart, Kroger, Costco, and Home Depot 
C)  Walmart, Kmart, Kroger, and Federated Department Stores 
D)  Walmart, Woolworth, Kroger, and Kmart

Question 7

Data on U.S.retail employment understates actual employment because it does not include ________.

Accepted Answer

A)  store or department managers 
B)  part-time personnel 
C)  seasonal employees and unreported workers in family businesses or partnerships 
D)  teenagers under 18 who are full-time students 
A)  store or department managers 
B)  part-time personnel 
C)  seasonal employees and unreported workers in family businesses or partnerships 
D)  teenagers under 18 who are full-time students

Question 8

Retail price competition is generally lowest in ________ distribution.

Accepted Answer

A)  dual 
B)  exclusive 
C)  intensive 
D)  selective 
A)  dual 
B)  exclusive 
C)  intensive 
D)  selective

Question 9

Which statement concerning retailing is correct?

Accepted Answer

A)  Retailing activities must involve a store. 
B)  Retailing activities do not have to include a retailer. 
C)  Retailing activities cannot be performed by a wholesaler. 
D)  Retailing activities involve goods, not services. 
A)  Retailing activities must involve a store. 
B)  Retailing activities do not have to include a retailer. 
C)  Retailing activities cannot be performed by a wholesaler. 
D)  Retailing activities involve goods, not services.

Question 10

An optical chain purchasing goods from dozens of vendors (these include frame companies,lens firms,sunglass manufacturers,and eyeglass case firms)demonstrates ________.

Accepted Answer

A)  a channel of distribution 
B)  economies of scale 
C)  vertical integration 
D)  the sorting process 
A)  a channel of distribution 
B)  economies of scale 
C)  vertical integration 
D)  the sorting process

Question 11

A manufacturer seeking to maximize its sales should utilize ________ distribution.

Accepted Answer

A)  intensive 
B)  dual 
C)  exclusive 
D)  selective 
A)  intensive 
B)  dual 
C)  exclusive 
D)  selective

Question 12

Which factor has had the greatest impact on the success of Home Depot?

Accepted Answer

A)  its low pricing strategy 
B)  its development and use of a retail strategic plan 
C)  its excellent physical distribution systems 
D)  its outstanding customer service 
A)  its low pricing strategy 
B)  its development and use of a retail strategic plan 
C)  its excellent physical distribution systems 
D)  its outstanding customer service

Channel relations tend to be the smoothest in ________ distribution.

Which of the following is generally not considered a party in a typical channel of distribution?

Generally,a manufacturer can maximize its long-run sales potential through the use of intensive distribution.

An off-price chain specializing in fashion merchandise at deep discounts uses low-rent locations,self-service merchandising,and inexpensive fixtures.Alterations are not available and merchandise can be returned for store credit only.The chain illustrates which element of the retailing concept?

A tire retailer guarantees to match all advertised specials of competitors,includes installation and balancing in its quoted price,and specializes in well-known tire brands.This illustrates which element of the retailing concept?

In 2015,the four largest retailing companies (in order of size from largest to fourth largest on the basis of sales)were ________.

Data on U.S.retail employment understates actual employment because it does not include ________.

Retail price competition is generally lowest in ________ distribution.

Which statement concerning retailing is correct?

An optical chain purchasing goods from dozens of vendors (these include frame companies,lens firms,sunglass manufacturers,and eyeglass case firms)demonstrates ________.

A manufacturer seeking to maximize its sales should utilize ________ distribution.

Which factor has had the greatest impact on the success of Home Depot?

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 1: An Introduction to Retailing

Channel relations tend to be the smoothest in ________ distribution.

Which of the following is generally not considered a party in a typical channel of distribution?

Generally,a manufacturer can maximize its long-run sales potential through the use of intensive distribution.

An off-price chain specializing in fashion merchandise at deep discounts uses low-rent locations,self-service merchandising,and inexpensive fixtures.Alterations are not available and merchandise can be returned for store credit only.The chain illustrates which element of the retailing concept?

A tire retailer guarantees to match all advertised specials of competitors,includes installation and balancing in its quoted price,and specializes in well-known tire brands.This illustrates which element of the retailing concept?

In 2015,the four largest retailing companies (in order of size from largest to fourth largest on the basis of sales)were ________.

Data on U.S.retail employment understates actual employment because it does not include ________.

Retail price competition is generally lowest in ________ distribution.

Which statement concerning retailing is correct?

An optical chain purchasing goods from dozens of vendors (these include frame companies,lens firms,sunglass manufacturers,and eyeglass case firms)demonstrates ________.

A manufacturer seeking to maximize its sales should utilize ________ distribution.

Which factor has had the greatest impact on the success of Home Depot?

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters