Exam 8: Enterprise Applications: Business Communications

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A forward integration takes information entered into a given system and sends it automatically to all downstream systems and processes.

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What is enterprise application integration (EAI)?

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Logistics controls processes inside a company (warehouse logistics) and outside a company (transport logistics) and focuses on the physical execution part of the supply chain.

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Which of the following is not one of the three phases in the evolution of CRM?

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RFID systems are used to create the digital designs and then manufacture the products.

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Cradle to grave is a community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.

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What compiles customer information from a variety of sources and segments the information for different marketing campaigns?

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Which of the following questions can logistics help a company answer?

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Where would you find the manufacturer and distributor in a typical supply chain?

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In which of the five basic supply chain activities do you manufacture products and create production schedules?

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Call scripting systems gather product details and issue-resolution information that can be automatically generated into a script for the representative to read to the customer.

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What connects the plans, methods, and tools aimed at integrating separate enterprise systems?

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Which activities do production and materials management components perform?

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Explain operational and analytical customer relationship management.

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What distributes goods and services to customers?

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CRM predicting technologies help organizations identify their customers across other applications.

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What is selling additional products or services to an existing customer?

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Materials management includes activities that govern the flow of tangible, physical materials through the supply chain such as shipping, transport, distribution, and warehousing.

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Data integration is the integration of a company's existing management information systems.

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What is an organization performing when it asks questions such as "why was customer revenue so high"?

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