Exam 7: Creative Strategy: Implementation and Evaluation

Purchase motives,such as convenience,comfort,economy and performance are used as a basis for _____ appeals.

The Glad trash bag campaign,which used the slogan "Don't get mad.Get Glad," tells the reader that Glad trash bags are twice as thick as the leading volume bag.Glad uses a(n)_____ appeal.

Ads for Oneida flatware are frequent,show a piece of Oneida flatware,the headline,"ONEIDA," and the slogan "Your table is ready" in small print.This type of ad is intended as _____ advertising.

When an advertiser cites technical information such as the results of laboratory studies in an advertisement,a(n)_____ execution is being used.

During which stage of commercial production process do activities such as editing,recording of sound effects,audio/video mixing,and agency approval occur?

Which of the following statements is true about the use of teaser advertising?

An ad for Calloway Gardens Resort stresses the different forms of recreation available to visitors to the resort.This is an example of a(n)_____ appeal.

_____ are words in the leading position of a print advertisement that are likely to be read first.

Advertisements that focus on the dominant attributes or characteristics of a product or service are known as _____ appeals.

_____ are secondary headlines that usually appear in a type size smaller than the main headline but larger than the body copy of a print ad.

Advertising appeals that relate to consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.

In a Neutrogena moisturizer with superior sun protection ad,a dermatologist's report stated,"A year of incidental sun equals baking for a week at the beach!" This is an example of a(n)_____ execution.

The ad for 'TDAmeritrade' investment bank states that the company is "Ranked #1 by SmartMoney Magazine for the Do-It-Yourself Investor." The ad is using a(n)_____ appeal.

Taco Bell launched the advertising campaign for its Double Decker taco by running anonymous full-page ads featuring basketball stars issuing vague challenges to one another.This is an example of _____ advertising.

To announce sales,special offers,or everyday low prices,retailers often use a _____ appeal.

Timberland Co.sells all-weather gear.For its advertising,it has developed an imaginary place called Timber Land,which is a Utopian setting of extraordinary landscapes and crystal-clear water.Its ads use a(n)_____ execution style to get the audience to envision themselves in Timber Land.

Toyota ran an advertisement proclaiming their Camry has been the best selling model in the United States for two straight years.This is an example of a _____ appeal.

The content of advertising with _____ emphasizes facts,learning and the logic of persuasion.

A(n)_____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling.The way this approach is turned into an advertising message is the ____.

Tiger Woods appears in ads for Nike in which he notes how the company's golf clubs helped him win so many major championships.This is an example of which type of advertising execution?