Exam 15: The Creation and Diffusion of Culture

Hans loves his detective novels.This is partly because he knows what to expect from them so when he settles down to read he knows he won't be disappointed by the general story.This is because of what?

Social networking changes have prompted a movement away from ________ .

Psychological factors can be both informative and confusing in explaining why people desire to be in fashion.For example,the concept of consumers' "need for uniqueness" encompasses their need to be different:

Individuals and organizations responsible for creating and marketing a cultural product are:

Which of the following is not true about a fad?

When Gillette's Mach 3 razor gives way to Gillette's new Mach 3 Turbo,this is known as a:

A ________ is a very short-lived fashion.

New products or services entering the marketplace are called:

Raj Suka absolutely loves computers.He always knows what is new before it even gets to the computer store.Through a variety of network contacts (including chat rooms),Raj is able to amass a great amount of information to use in his purchase decisions.He doesn't particularly care what others do.He cares about his own likes and dislikes.Raj would most likely fall into which of the following adopter groups,with respect to computers?

Tabby watched a lot of cop shows on TV.She began to believe that all cops were overweight and on the take.Her perception of reality had been distorted by the media.This is termed:

Asian fusion cuisine is an example of a motif.

Tariq deliberately waits to adopt a new plasma screen TV because he is concerned about its social acceptance.However,he plans to purchase it ahead of the majority of people.He can be considered to be a(n):

Innovators tend to have more favourable attitudes towards taking risks.They also are likely to have higher education and income levels and to be socially active.

Sociologists have observed the relationship between product adoption and class structure.In the "trickle-across effect,":

When the automobile first came out,people went from horse and carriage to a gas-powered machine.A steering wheel,brakes,and a gas pedal took over from a set of reins.As well,a roof came as standard equipment.This would be an example of a:

Media exposure permits many groups to become aware of a style at the same time.As a result,________ fashion has largely been replaced by ________ fashion.

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

The culture we live in creates the meaning of everyday products and how these meanings move through a society to consumers.Meaning transfer is largely accomplished by such marketing vehicles as ________.

Use the example of a political campaign to discuss the relationship between various cultural formulas and the cultivation hypothesis.

Jerri still doesn't have an DVD player.He says he is not ready to have one of these "new-fangled devices." He can be termed a(n):