Question 1

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:

Accepted Answer

A)  reality artifices. 
B)  actuality engineering. 
C)  reality engineering. 
D)  validity engineering. 
A)  reality artifices. 
B)  actuality engineering. 
C)  reality engineering. 
D)  validity engineering.

Question 2

Economic models of fashion typically involve some version of supply and demand.

Accepted Answer

A) True 
 B)False

Question 3

Harlequin Romance novels follow a cultural formula.

Accepted Answer

A) True 
 B)False

Question 4

The ________ consists of all those people and organizations involved in creating symbolic meanings and transferring those meanings to cultural goods.

Accepted Answer

A)  fashion revue 
B)  fashion system 
C)  cultural elite 
D)  fashion oligopoly 
A)  fashion revue 
B)  fashion system 
C)  cultural elite 
D)  fashion oligopoly

Question 5

Of the following,which has a cycle that reaches the regression stage the slowest?

Accepted Answer

A)  classic 
B)  seasonal classic 
C)  fad 
D)  cyclical fad 
A)  classic 
B)  seasonal classic 
C)  fad 
D)  cyclical fad

Question 6

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

Accepted Answer

A) True 
 B)False

Question 7

A certain Native American tribe produced extremely beautiful canoes,wooden combs with intricate carvings,and clothing with decorative beads and shells.Almost all of their artifacts show creativity and artist balance.Yet anthropologists state that this tribe did not produce any "art." How can the anthropologist make such a statement and still be accurate in their evaluation?

Accepted Answer

One distinction can be made between arts

Question 8

A restaurant reviewer is part of the throughput sector.

Accepted Answer

A) True 
 B)False

Question 9

An elaborate hand-carved olive salad bowl is an example of an art product.

Accepted Answer

A) True 
 B)False

Question 10

Fashion refers to ________.

Accepted Answer

A)  a particular combination of attributes within a style 
B)  the process of social diffusion by which a new style is adopted by some groups of consumers 
C)  being positively evaluated by some reference group 
D)  rejecting the norm and pushing for newness 
A)  a particular combination of attributes within a style 
B)  the process of social diffusion by which a new style is adopted by some groups of consumers 
C)  being positively evaluated by some reference group 
D)  rejecting the norm and pushing for newness

Question 11

What is a fashion classic?

Accepted Answer

A classic is a fashi

Question 12

How long has product placement been around? Name some early examples.

Accepted Answer

Although we hear a lot of buzz today abo

Question 13

Tilden,a movie critic,recently reviewed the James Bond movie Sky Fall.Tilden is a:

Accepted Answer

A)  product selector. 
B)  creative subsystem member. 
C)  production manager. 
D)  cultural gatekeeper. 
A)  product selector. 
B)  creative subsystem member. 
C)  production manager. 
D)  cultural gatekeeper.

Question 14

What is the primary difference between an innovator and an early adopter?

Accepted Answer

A)  Early adopters are much the same as innovators except they, as a group, have higher average salaries and more education than do innovators. 
B)  Innovators are more risk averse than are early adopters. 
C)  Innovators are more likely to have higher incomes and education levels and are more likely to accept risk than are early adopters. 
D)  Innovators are less socially active than are early adopters, who tend to be the true trendsetters of a society. 
A)  Early adopters are much the same as innovators except they, as a group, have higher average salaries and more education than do innovators. 
B)  Innovators are more risk averse than are early adopters. 
C)  Innovators are more likely to have higher incomes and education levels and are more likely to accept risk than are early adopters. 
D)  Innovators are less socially active than are early adopters, who tend to be the true trendsetters of a society.

Question 15

What is the throughput sector?

Accepted Answer

Judges,or cultural gatekeepers,filter th

Question 16

The last 16% of consumers to adopt a new innovation are called the:

Accepted Answer

A)  innovators. 
B)  late adopters. 
C)  late majority. 
D)  laggards. 
A)  innovators. 
B)  late adopters. 
C)  late majority. 
D)  laggards.

Question 17

What are lead users and what use are they to high tech industry?

Accepted Answer

In high-tech industries it is often rout

Question 18

One aspect of culture production systems (CPSs)that should not be overlooked is that:

Accepted Answer

A)  the nature of these systems helps to determine the types of products that eventually emerge from them. 
B)  they tend to exist in a social vacuum, isolated from the social environment that they seek to influence. 
C)  their memberships tend to exclude real people. 
D)  they have very little interest in actually trying to anticipate developing fashion trends. 
A)  the nature of these systems helps to determine the types of products that eventually emerge from them. 
B)  they tend to exist in a social vacuum, isolated from the social environment that they seek to influence. 
C)  their memberships tend to exclude real people. 
D)  they have very little interest in actually trying to anticipate developing fashion trends.

Question 19

What is the effect of trialability on adoption?

Accepted Answer

Because an unknown product is accompanie

Question 20

The late Roger Ebert,the film critic,was an example of a cultural gatekeeper.

Accepted Answer

A) True 
 B)False

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:

Economic models of fashion typically involve some version of supply and demand.

Harlequin Romance novels follow a cultural formula.

The ________ consists of all those people and organizations involved in creating symbolic meanings and transferring those meanings to cultural goods.

Of the following,which has a cycle that reaches the regression stage the slowest?

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

A restaurant reviewer is part of the throughput sector.

An elaborate hand-carved olive salad bowl is an example of an art product.

Fashion refers to ________.

What is a fashion classic?

How long has product placement been around? Name some early examples.

Tilden,a movie critic,recently reviewed the James Bond movie Sky Fall.Tilden is a:

What is the primary difference between an innovator and an early adopter?

What is the throughput sector?

The last 16% of consumers to adopt a new innovation are called the:

What are lead users and what use are they to high tech industry?

One aspect of culture production systems (CPSs)that should not be overlooked is that:

What is the effect of trialability on adoption?

The late Roger Ebert,the film critic,was an example of a cultural gatekeeper.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:

Economic models of fashion typically involve some version of supply and demand.

Harlequin Romance novels follow a cultural formula.

The ________ consists of all those people and organizations involved in creating symbolic meanings and transferring those meanings to cultural goods.

Of the following,which has a cycle that reaches the regression stage the slowest?

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

A restaurant reviewer is part of the throughput sector.

An elaborate hand-carved olive salad bowl is an example of an art product.

Fashion refers to ________.

What is a fashion classic?

How long has product placement been around? Name some early examples.

Tilden,a movie critic,recently reviewed the James Bond movie Sky Fall.Tilden is a:

What is the primary difference between an innovator and an early adopter?

What is the throughput sector?

The last 16% of consumers to adopt a new innovation are called the:

What are lead users and what use are they to high tech industry?

One aspect of culture production systems (CPSs)that should not be overlooked is that:

What is the effect of trialability on adoption?

The late Roger Ebert,the film critic,was an example of a cultural gatekeeper.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters