Question 1

Levi's Jeans is marketing a new line of shoes,made to look old by employing a "distressed look." This practice is called:

Accepted Answer

A)  retro. 
B)  new vintage. 
C)  retired. 
D)  trickle-down. 
A)  retro. 
B)  new vintage. 
C)  retired. 
D)  trickle-down.

Question 2

Give an example of relative advantage in the context of product adoption.

Accepted Answer

Relative advantage: Most important,the p

Question 3

The "trickle-down theory" of fashion is characteristic of which of the following models of fashion?

Accepted Answer

A)  the psychological model 
B)  the economic model 
C)  the liberal arts model 
D)  the sociological model 
A)  the psychological model 
B)  the economic model 
C)  the liberal arts model 
D)  the sociological model

Question 4

Explain continuous innovation with an example.

Accepted Answer

A continuous innovation refers to a modi

Question 5

The 34% of consumers who adopt an innovation before the laggards are called the:

Accepted Answer

A)  innovators. 
B)  early majority. 
C)  late majority. 
D)  laggards. 
A)  innovators. 
B)  early majority. 
C)  late majority. 
D)  laggards.

Question 6

Explain some of the characteristics of what catches on in fashion and popular culture.

Accepted Answer

Some of the characteristics of fashion a

Question 7

Simply put,economists approach fashion in terms of:

Accepted Answer

A)  social exchange theory. 
B)  projective modelling programs. 
C)  trend analysis. 
D)  supply and demand. 
A)  social exchange theory. 
B)  projective modelling programs. 
C)  trend analysis. 
D)  supply and demand.

Question 8

Eleanor worries about the rising levels of violence and drinking in society that she gauges by watching TV.In reality.this rise appears to be a distortion according to which theory?

Accepted Answer

A)  media theory 
B)  reality engineering 
C)  senior bias effect 
D)  the cultivation hypothesis 
A)  media theory 
B)  reality engineering 
C)  senior bias effect 
D)  the cultivation hypothesis

Question 9

Regardless of how much behavioural change is demanded by an innovation,all of the following tend to be factors which speed up the adoption of innovations EXCEPT:

Accepted Answer

A)  compatibility with consumers' lifestyles. 
B)  trialability through free or "trial-size" samples of new products. 
C)  consumers believe there will be more benefits in the new offer. 
D)  lower cost than previous alternative. 
A)  compatibility with consumers' lifestyles. 
B)  trialability through free or "trial-size" samples of new products. 
C)  consumers believe there will be more benefits in the new offer. 
D)  lower cost than previous alternative.

Question 10

When Reese's Pieces appeared in the film E.T.,sales of the candy skyrocketed.

Accepted Answer

A) True 
 B)False

Question 11

How much effect can product placement have on brand popularity and why might this be so?

Accepted Answer

Perhaps the greatest product placement s

Question 12

All of the following are true about the trickle-down theory of fashion,EXCEPT:

Accepted Answer

A)  it is useful when a stable class structure exists. 
B)  status symbols trickle down from upper to lower classes. 
C)  upper and lower classes are easily identified. 
D)  consumers tend to be more influenced by opinion leaders. 
A)  it is useful when a stable class structure exists. 
B)  status symbols trickle down from upper to lower classes. 
C)  upper and lower classes are easily identified. 
D)  consumers tend to be more influenced by opinion leaders.

Question 13

Which of the following factors affects the perceived risk of adopting an innovation?

Accepted Answer

A)  compatibility 
B)  complexity 
C)  relative advantage 
D)  observability 
A)  compatibility 
B)  complexity 
C)  relative advantage 
D)  observability

Question 14

Trickle-down theories are more useful for understanding the process of fashion in a contemporary Western culture than they would be in a hierarchical culture with a rigid class structure.

Accepted Answer

A) True 
 B)False

Question 15

On the set of the Oprah Winfrey Show,we may see brands displayed prominently.This action is called:

Accepted Answer

A)  sponsorship acquisition. 
B)  acquired attention. 
C)  permissive marketing. 
D)  product placement. 
A)  sponsorship acquisition. 
B)  acquired attention. 
C)  permissive marketing. 
D)  product placement.

Question 16

In the game Everquest,players can enter a Pizza Hut restaurant.This is an example of advergaming.

Accepted Answer

A) True 
 B)False

Question 17

VCRs were introduced in North America via the United States for a period of time before they migrated northward and were adopted by Canadians.This situation can be best described by the process of:

Accepted Answer

A)  diffusion of innovation. 
B)  competitive differentiation. 
C)  synchronous adoption. 
D)  market fixation. 
A)  diffusion of innovation. 
B)  competitive differentiation. 
C)  synchronous adoption. 
D)  market fixation.

Question 18

Describe the three sociological models of fashion described in the text.

Accepted Answer

Economic models of fashion: Economists a

Question 19

When a song begins receiving wide airplay on radio stations,what stage of the fashion acceptance cycle is it in?

Accepted Answer

A)  introduction stage 
B)  adoption stage 
C)  acceptance stage 
D)  climax stage 
A)  introduction stage 
B)  adoption stage 
C)  acceptance stage 
D)  climax stage

Question 20

The 34% of consumers who adopt an innovation after the early adopters are called the:

Accepted Answer

A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority. 
A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority.

Levi's Jeans is marketing a new line of shoes,made to look old by employing a "distressed look." This practice is called:

Give an example of relative advantage in the context of product adoption.

The "trickle-down theory" of fashion is characteristic of which of the following models of fashion?

Explain continuous innovation with an example.

The 34% of consumers who adopt an innovation before the laggards are called the:

Explain some of the characteristics of what catches on in fashion and popular culture.

Simply put,economists approach fashion in terms of:

Eleanor worries about the rising levels of violence and drinking in society that she gauges by watching TV.In reality.this rise appears to be a distortion according to which theory?

Regardless of how much behavioural change is demanded by an innovation,all of the following tend to be factors which speed up the adoption of innovations EXCEPT:

When Reese's Pieces appeared in the film E.T.,sales of the candy skyrocketed.

How much effect can product placement have on brand popularity and why might this be so?

All of the following are true about the trickle-down theory of fashion,EXCEPT:

Which of the following factors affects the perceived risk of adopting an innovation?

Trickle-down theories are more useful for understanding the process of fashion in a contemporary Western culture than they would be in a hierarchical culture with a rigid class structure.

On the set of the Oprah Winfrey Show,we may see brands displayed prominently.This action is called:

In the game Everquest,players can enter a Pizza Hut restaurant.This is an example of advergaming.

VCRs were introduced in North America via the United States for a period of time before they migrated northward and were adopted by Canadians.This situation can be best described by the process of:

Describe the three sociological models of fashion described in the text.

When a song begins receiving wide airplay on radio stations,what stage of the fashion acceptance cycle is it in?

The 34% of consumers who adopt an innovation after the early adopters are called the:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

Levi's Jeans is marketing a new line of shoes,made to look old by employing a "distressed look." This practice is called:

Give an example of relative advantage in the context of product adoption.

The "trickle-down theory" of fashion is characteristic of which of the following models of fashion?

Explain continuous innovation with an example.

The 34% of consumers who adopt an innovation before the laggards are called the:

Explain some of the characteristics of what catches on in fashion and popular culture.

Simply put,economists approach fashion in terms of:

Eleanor worries about the rising levels of violence and drinking in society that she gauges by watching TV.In reality.this rise appears to be a distortion according to which theory?

Regardless of how much behavioural change is demanded by an innovation,all of the following tend to be factors which speed up the adoption of innovations EXCEPT:

When Reese's Pieces appeared in the film E.T.,sales of the candy skyrocketed.

How much effect can product placement have on brand popularity and why might this be so?

All of the following are true about the trickle-down theory of fashion,EXCEPT:

Which of the following factors affects the perceived risk of adopting an innovation?

Trickle-down theories are more useful for understanding the process of fashion in a contemporary Western culture than they would be in a hierarchical culture with a rigid class structure.

On the set of the Oprah Winfrey Show,we may see brands displayed prominently.This action is called:

In the game Everquest,players can enter a Pizza Hut restaurant.This is an example of advergaming.

VCRs were introduced in North America via the United States for a period of time before they migrated northward and were adopted by Canadians.This situation can be best described by the process of:

Describe the three sociological models of fashion described in the text.

When a song begins receiving wide airplay on radio stations,what stage of the fashion acceptance cycle is it in?

The 34% of consumers who adopt an innovation after the early adopters are called the:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters