Question 1

What is plinking?

Accepted Answer

A)  the embedding of a product or service link in a video 
B)  the placement of a brand in a documentary feature 
C)  advertising dropins to feature storylines 
D)  pop-up ads on social networking sites 
A)  the embedding of a product or service link in a video 
B)  the placement of a brand in a documentary feature 
C)  advertising dropins to feature storylines 
D)  pop-up ads on social networking sites

Question 2

Gaynor is delighted when a TV sitcom show calls to ask if they can mention her services within an actor's dialogue in a program.This is an example of ________ .

Accepted Answer

A)  innovative advertising. 
B)  advergaming. 
C)  brand insertion. 
D)  product placement. 
A)  innovative advertising. 
B)  advergaming. 
C)  brand insertion. 
D)  product placement.

Question 3

Going from a 35mm single-lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

Accepted Answer

A) True 
 B)False

Question 4

In the 1920s,________ proposed that "sexually charged areas wax and wane in order to maintain interest,and that clothing styles change to highlight or hide these parts."

Accepted Answer

A)  Veblen 
B)  Freud 
C)  Fischer 
D)  Flügel 
A)  Veblen 
B)  Freud 
C)  Fischer 
D)  Flügel

Question 5

How is branding affecting education? What are the pros and cons of this?

Accepted Answer

One of the most controversial intersecti

Question 6

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

Accepted Answer

A) True 
 B)False

Question 7

What is an innovation? What are the types of innovations?

Accepted Answer

An innovation is any product or service

What is plinking?

Gaynor is delighted when a TV sitcom show calls to ask if they can mention her services within an actor's dialogue in a program.This is an example of ________ .

Going from a 35mm single-lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

In the 1920s,________ proposed that "sexually charged areas wax and wane in order to maintain interest,and that clothing styles change to highlight or hide these parts."

How is branding affecting education? What are the pros and cons of this?

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

What is an innovation? What are the types of innovations?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

What is plinking?

Gaynor is delighted when a TV sitcom show calls to ask if they can mention her services within an actor's dialogue in a program.This is an example of ________ .

Going from a 35mm single-lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

In the 1920s,________ proposed that "sexually charged areas wax and wane in order to maintain interest,and that clothing styles change to highlight or hide these parts."

How is branding affecting education? What are the pros and cons of this?

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

What is an innovation? What are the types of innovations?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters