Exam 15: The Creation and Diffusion of Culture

If a consumer believes that "having a free sample" of a product will enhance the likelihood of purchase,then which of the "success" characteristics for new product introduction is being used?

Explain the concept of reality engineering and what it might have to do with consumer culture.

What are the categories of adopters?

What are three important characteristics that fads share?

The Macah,a Native American tribe from the Northwest,built functional seagoing canoes that are considered works of art by modern shipbuilders.By definition,these boats would be considered ________.

Brock,after months of negotiations,finally got the most popular professional team in his market to play an entire game with the logo of his company on their uniforms.Brock was successful in engaging in a new form of promotion called ________.

To help to determine if an innovation will endure,marketers must ask all of the following questions,EXCEPT:.

A major distinction between an art product and a craft product centres on:

All of the following are examples of cultural gatekeepers,EXCEPT:

Describe the factors that affect the successful adoption of innovations.

Getting exposure for a product by inserting it into a movie script or television show is a common practice called product placement.

Fallon was the son of a very wealthy banker from Connecticut.The first time Fallon saw an artist on MTV wearing a polished bicycle chain around his neck,he knew he had to get an item like that for himself.Fallon's behaviour would best be explained as a ________ theory of fashion.

The winnowing process whereby some products get adopted while others die off is called:

A new type of Sheer brand pantyhose would be viewed as a discontinuous innovation.

Monica is pleased in one way that the new style of dress that she bought in New York recently is catching on.But when she sees the lower classes adopting this style,she immediately starts to look around for something new to distance herself from it.This is an example of the theory called:

Explain the concept of reality engineering and give an example.

Which of the following statements would be viewed as most true about styles?

What is advergaming?

Identify the elements that comprise a culture production system.Give an example of each component.

How do true innovators differ from early adopters?