Question 1

Xerox's engineers are part of a program to "dream with the consumer".This is an example of ________ .

Accepted Answer

A)  customer-led innovation 
B)  customer coordination 
C)  low-cost idea sourcing 
D)  consumer dream networking 
A)  customer-led innovation 
B)  customer coordination 
C)  low-cost idea sourcing 
D)  consumer dream networking

Question 2

Olivia is a restaurant reviewer.As a cultural specialist what effect,if any,does she have on the products offered to consumers?

Accepted Answer

Many judges or "tastemakers" influence t

Question 3

The model of the culture production process includes all of the following,EXCEPT:

Accepted Answer

A)  symbol subsystem. 
B)  communications subsystem. 
C)  culture production subsystem. 
D)  creative subsystem. 
A)  symbol subsystem. 
B)  communications subsystem. 
C)  culture production subsystem. 
D)  creative subsystem.

Question 4

What does coding mean to fashion? Why would something be undercoded?

Accepted Answer

Fashion can be thought of as a code,or l

Question 5

What is cultural selection?

Accepted Answer

Cultural selection takes place

Question 6

Diffusion of innovation refers to the process of how quickly a product disappears from the market.

Accepted Answer

A) True 
 B)False

Question 7

As a generalization,the profile of innovators includes all of these characteristics EXCEPT:

Accepted Answer

A)  they are likely to have high incomes. 
B)  they are likely to have high educational levels. 
C)  they are innovators in most product areas. 
D)  they are socially active. 
A)  they are likely to have high incomes. 
B)  they are likely to have high educational levels. 
C)  they are innovators in most product areas. 
D)  they are socially active.

Question 8

Jamie waits to buy a Blu-ray player until more than half of the population has already adopted the technology,mostly because he is skeptical of new technologies and is waiting for the price to fall.He is best categorized as a member of the:

Accepted Answer

A)  innovators. 
B)  late adopters. 
C)  late majority. 
D)  laggards. 
A)  innovators. 
B)  late adopters. 
C)  late majority. 
D)  laggards.

Question 9

The three major subsystems of the CPS are:

Accepted Answer

A)  creative, managerial, communications. 
B)  artistic, managerial, communications. 
C)  innovative, managerial, communications. 
D)  financial, managerial, communications. 
A)  creative, managerial, communications. 
B)  artistic, managerial, communications. 
C)  innovative, managerial, communications. 
D)  financial, managerial, communications.

Question 10

Classic western movies and family sitcom shows generally follow a cultural:

Accepted Answer

A)  monopoly. 
B)  diversity. 
C)  formula. 
D)  inheritance. 
A)  monopoly. 
B)  diversity. 
C)  formula. 
D)  inheritance.

Question 11

The fashion processes affect all types of cultural phenomena.

Accepted Answer

A) True 
 B)False

Question 12

Author Harold Robbins was famous in the 1970s for his sexy adventure stories about "jet-setters." Many of the trends that he described eventually became more popular because of his vivid descriptions.Fashion houses began to send Mr.Robbins descriptions of their latest fashions before they were even put into production with the hope that he would incorporate the designs into his books.Considering information presented in the text and in this example,Mr.Robbins would be considered to be a ________.

Accepted Answer

A)  publicist 
B)  critic 
C)  sensual icon 
D)  cultural gatekeeper 
A)  publicist 
B)  critic 
C)  sensual icon 
D)  cultural gatekeeper

Question 13

The trickle-down theory was proposed by:

Accepted Answer

A)  Freud. 
B)  Fischer. 
C)  Flugel. 
D)  Simmel. 
A)  Freud. 
B)  Fischer. 
C)  Flugel. 
D)  Simmel.

Question 14

One distinction between arts and crafts is that an art product has no obvious functional value while a craft product usually does.

Accepted Answer

A) True 
 B)False

Question 15

Billi likes to be cutting-edge when it comes to electronics.He likes to be the first to try new technologies and is willing to pay a higher price than the average person.He is best classified as a(n):

Accepted Answer

A)  innovator 
B)  early adopter 
C)  early majority 
D)  laggard 
A)  innovator 
B)  early adopter 
C)  early majority 
D)  laggard

Question 16

Katrina really likes a new line of microfibre shirts that has been on the market for a very short period of time.However,she has not bought any because she is concerned people might think of them as being artificial and cheap.Marketers would place her in the ________ category.

Accepted Answer

A)  early majority 
B)  laggard 
C)  innovator 
D)  early adopter 
A)  early majority 
B)  laggard 
C)  innovator 
D)  early adopter

Question 17

When BMW made a series of narrative films in ways that showcased their own products,this was an example of ________.

Accepted Answer

A)  branded entertainment 
B)  brand loading 
C)  brand integrity 
D)  cultural jamming 
A)  branded entertainment 
B)  brand loading 
C)  brand integrity 
D)  cultural jamming

Question 18

Joelle is buying a Blu-ray player before most of the population,but she was deliberate in waiting to make sure that the technology really caught on before purchasing the product.She is best categorized as a member of the:

Accepted Answer

A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority. 
A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority.

Question 19

Dallas is playing an online racing game and sees an Apple PC pop up on the screen.This is a relatively new strategy called:

Accepted Answer

A)  advertising pop-ups. 
B)  internet synergy. 
C)  intrusive attention. 
D)  advergaming. 
A)  advertising pop-ups. 
B)  internet synergy. 
C)  intrusive attention. 
D)  advergaming.

Question 20

What us an innovation?

Accepted Answer

An innovation is any

Xerox's engineers are part of a program to "dream with the consumer".This is an example of ________ .

Olivia is a restaurant reviewer.As a cultural specialist what effect,if any,does she have on the products offered to consumers?

The model of the culture production process includes all of the following,EXCEPT:

What does coding mean to fashion? Why would something be undercoded?

What is cultural selection?

Diffusion of innovation refers to the process of how quickly a product disappears from the market.

As a generalization,the profile of innovators includes all of these characteristics EXCEPT:

Jamie waits to buy a Blu-ray player until more than half of the population has already adopted the technology,mostly because he is skeptical of new technologies and is waiting for the price to fall.He is best categorized as a member of the:

The three major subsystems of the CPS are:

Classic western movies and family sitcom shows generally follow a cultural:

The fashion processes affect all types of cultural phenomena.

The trickle-down theory was proposed by:

One distinction between arts and crafts is that an art product has no obvious functional value while a craft product usually does.

Billi likes to be cutting-edge when it comes to electronics.He likes to be the first to try new technologies and is willing to pay a higher price than the average person.He is best classified as a(n):

Katrina really likes a new line of microfibre shirts that has been on the market for a very short period of time.However,she has not bought any because she is concerned people might think of them as being artificial and cheap.Marketers would place her in the ________ category.

When BMW made a series of narrative films in ways that showcased their own products,this was an example of ________.

Joelle is buying a Blu-ray player before most of the population,but she was deliberate in waiting to make sure that the technology really caught on before purchasing the product.She is best categorized as a member of the:

Dallas is playing an online racing game and sees an Apple PC pop up on the screen.This is a relatively new strategy called:

What us an innovation?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

Xerox's engineers are part of a program to "dream with the consumer".This is an example of ________ .

Olivia is a restaurant reviewer.As a cultural specialist what effect,if any,does she have on the products offered to consumers?

The model of the culture production process includes all of the following,EXCEPT:

What does coding mean to fashion? Why would something be undercoded?

What is cultural selection?

Diffusion of innovation refers to the process of how quickly a product disappears from the market.

As a generalization,the profile of innovators includes all of these characteristics EXCEPT:

Jamie waits to buy a Blu-ray player until more than half of the population has already adopted the technology,mostly because he is skeptical of new technologies and is waiting for the price to fall.He is best categorized as a member of the:

The three major subsystems of the CPS are:

Classic western movies and family sitcom shows generally follow a cultural:

The fashion processes affect all types of cultural phenomena.

The trickle-down theory was proposed by:

One distinction between arts and crafts is that an art product has no obvious functional value while a craft product usually does.

Billi likes to be cutting-edge when it comes to electronics.He likes to be the first to try new technologies and is willing to pay a higher price than the average person.He is best classified as a(n):

Katrina really likes a new line of microfibre shirts that has been on the market for a very short period of time.However,she has not bought any because she is concerned people might think of them as being artificial and cheap.Marketers would place her in the ________ category.

When BMW made a series of narrative films in ways that showcased their own products,this was an example of ________.

Joelle is buying a Blu-ray player before most of the population,but she was deliberate in waiting to make sure that the technology really caught on before purchasing the product.She is best categorized as a member of the:

Dallas is playing an online racing game and sees an Apple PC pop up on the screen.This is a relatively new strategy called:

What us an innovation?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters