Exam 3: Evaluating Opportunities in the Changing Market Environment

The largest producer of "fuzz-busters" (radar detectors)sees that many states are increasing the penalty for using them.Clearly,this firm's marketing strategy may have to adapt to these changes in the

Gross national income (GNI)

If the risks of getting into international marketing are difficult to evaluate,it may be wise to start with exporting.

General Electric's strategic planning grid

Which of the following countries has the fastest projected population growth between 2013 and 2025?

The major shortcoming of competitor analysis is that it focuses on the weaknesses of competitors but ignores their strengths.

The cultural and social environment refers to where people live and their income.

When a machine operates like a human with respect to learning and decision making,it is referred to as artificial intelligence.

Typically,firms need a hierarchy of objectives.Which of the following best represents a correct hierarchy of a firm's objectives?

The external market environment is shaped by these four areas: economics,technology,politics/law,and culture/society.

The Sherman Act and the Federal Trade Commission Act

In the United States,the Consumer Product Safety Commission sets and enforces product safety standards.

Marketing managers should remember that there are many variables in the ________ that affect strategy planning.

The political environment may either block or promote new marketing opportunities.

Which of the following demonstrates how the technological environment is changing the way marketers promote products?

Which of the following statements about world population trends is true?

Deceptive packaging and branding are prohibited by the Magnuson-Moss Act.

As compared to larger competitors,smaller firms benefit from lower unit costs,which they achieve with lower sales volumes.

The languages people speak,the type of education they have,and their religious beliefs are aspects of the ________ environment.

Gen Y is the result of the echo boom,and its members are more techno-savvy than any other group.