Question 1

American economic and legislative thinking is based on the idea that

Accepted Answer

A) encouraging competition harms the public interest. 
B) competition among many small firms helps the economy. 
C) attempts by business to limit competition aids large firms during recessions. 
D) the economic environment provides a base for the technological environment. 
E) changes in the legal environment lead to changes in the political environment. 
A) encouraging competition harms the public interest. 
B) competition among many small firms helps the economy. 
C) attempts by business to limit competition aids large firms during recessions. 
D) the economic environment provides a base for the technological environment. 
E) changes in the legal environment lead to changes in the political environment.

Question 2

Which of the following statements about artificial intelligence (AI)in marketing is most accurate?

Accepted Answer

A) AI can create customer value by delivering better service to customers. 
B) Most firms have exhausted the use of AI with customers. 
C) AI can be helpful in some aspects of marketing but should not be used with customers directly. 
D) AI should only be used by firms whose target market is Millennials. 
E) The use of AI in marketing should be avoided until it is proven successful. 
A) AI can create customer value by delivering better service to customers. 
B) Most firms have exhausted the use of AI with customers. 
C) AI can be helpful in some aspects of marketing but should not be used with customers directly. 
D) AI should only be used by firms whose target market is Millennials. 
E) The use of AI in marketing should be avoided until it is proven successful.

Question 3

Underlying any economic environment is technology that affects

Accepted Answer

A) how the economy's resources are converted to output. 
B) how quickly technological developments lead to new consumer protection laws. 
C) how competitors react to each other. 
D) how aggressive competitors are in planning new marketing strategies. 
E) how fast consumer attitudes change. 
A) how the economy's resources are converted to output. 
B) how quickly technological developments lead to new consumer protection laws. 
C) how competitors react to each other. 
D) how aggressive competitors are in planning new marketing strategies. 
E) how fast consumer attitudes change.

Question 4

Generally,the nations with the fastest growth in GDP are not the nations with the largest GDPs.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is true about the General Electric strategic planning grid?

Accepted Answer

A) It supports the industry attractiveness dimension's focus on the ability of the company to pursue a product-market plan effectively. 
B) It encourages managers to follow an objective,single-factor approach. 
C) It allows the business strengths dimension's focus on whether the product-market plan looks like a good idea. 
D) It helps managers make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans. 
E) It suggests that opportunities that fall into the red boxes are the firm's best growth opportunities. 
A) It supports the industry attractiveness dimension's focus on the ability of the company to pursue a product-market plan effectively. 
B) It encourages managers to follow an objective,single-factor approach. 
C) It allows the business strengths dimension's focus on whether the product-market plan looks like a good idea. 
D) It helps managers make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans. 
E) It suggests that opportunities that fall into the red boxes are the firm's best growth opportunities.

Question 6

Which of the following countries has the highest population density?

Accepted Answer

A) Switzerland 
B) United States 
C) Australia 
D) Singapore 
E) Bangladesh 
A) Switzerland 
B) United States 
C) Australia 
D) Singapore 
E) Bangladesh

Question 7

The Sherman Act sought to

Accepted Answer

A) prevent monopolies or conspiracies in restraint of trade. 
B) establish a Federal Consumer Protection Agency. 
C) eliminate price differences among different competing suppliers. 
D) prevent fraud on the Internet. 
E) restrict importing into the United States. 
A) prevent monopolies or conspiracies in restraint of trade. 
B) establish a Federal Consumer Protection Agency. 
C) eliminate price differences among different competing suppliers. 
D) prevent fraud on the Internet. 
E) restrict importing into the United States.

Question 8

The competitive environment has no relationship with the number and types of competitors the marketing manager must face and how they may behave.

Accepted Answer

A) True 
 B)False

Question 9

The scientific way in which an economy's resources are converted to output is part of the ________ environment.

Accepted Answer

A) competitive 
B) economic 
C) political 
D) technological 
E) social 
A) competitive 
B) economic 
C) political 
D) technological 
E) social

Question 10

Which of the following statements about intelligent agents is accurate?

Accepted Answer

A) Intelligent agents observe an environment and act to achieve a goal. 
B) Intelligent agents are a separate and distinct technology from artificial intelligence. 
C) Intelligent agents are devices that allow for faster computer processing. 
D) Intelligent agents are not currently used by everyday consumers. 
E) All these answers are correct. 
A) Intelligent agents observe an environment and act to achieve a goal. 
B) Intelligent agents are a separate and distinct technology from artificial intelligence. 
C) Intelligent agents are devices that allow for faster computer processing. 
D) Intelligent agents are not currently used by everyday consumers. 
E) All these answers are correct.

Question 11

The Magnuson-Moss Act of 1975 focuses on which of the Four Ps?

Accepted Answer

A) Price 
B) Place 
C) Promotion 
D) People 
E) Product 
A) Price 
B) Place 
C) Promotion 
D) People 
E) Product

Question 12

An energy company that has expertise in drilling for oil would also likely have the resources to

Accepted Answer

A) manufacture automobiles. 
B) operate a chain of gas stations. 
C) drill for natural gas. 
D) sell office supplies. 
E) make medical devices. 
A) manufacture automobiles. 
B) operate a chain of gas stations. 
C) drill for natural gas. 
D) sell office supplies. 
E) make medical devices.

Question 13

California is the U.S.state with the largest population.Texas is a distant second.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements about population density is true?

Accepted Answer

A) High population density occurs only in highly developed economies. 
B) Some Western European and Asian urban areas are more crowded than U.S.urban areas. 
C) The United States is the only country with crowded urban areas. 
D) There is a worldwide movement back to rural areas. 
E) None of these statements is true. 
A) High population density occurs only in highly developed economies. 
B) Some Western European and Asian urban areas are more crowded than U.S.urban areas. 
C) The United States is the only country with crowded urban areas. 
D) There is a worldwide movement back to rural areas. 
E) None of these statements is true.

Question 15

When Acme Tools was found guilty of giving one of its retailers lower prices on goods of "like grade and quality" without any cost justification,the firm was charged with a violation of the ________ Act.

Accepted Answer

A) Sherman 
B) Clayton 
C) Robinson-Patman 
D) Antimerger 
E) Magnuson-Moss 
A) Sherman 
B) Clayton 
C) Robinson-Patman 
D) Antimerger 
E) Magnuson-Moss

Question 16

When developing a strategy,how should marketing managers use information on trends and patterns about the different generations,including Baby Boomers,Generation X,and Millennials?

Accepted Answer

A) Marketing managers should use generalizations about generations as a starting point only. 
B) Marketing managers should ignore generational generalizations. 
C) Marketing managers should craft strategies solely using generational generalizations about their target market. 
D) Marketing managers should only use generational generalizations when it comes to decisions about technology. 
E) None of these answers is correct. 
A) Marketing managers should use generalizations about generations as a starting point only. 
B) Marketing managers should ignore generational generalizations. 
C) Marketing managers should craft strategies solely using generational generalizations about their target market. 
D) Marketing managers should only use generational generalizations when it comes to decisions about technology. 
E) None of these answers is correct.

Question 17

According to estimates,which of the following countries has 100 percent literacy?

Accepted Answer

A) Norway 
B) Singapore 
C) Italy 
D) India 
E) China 
A) Norway 
B) Singapore 
C) Italy 
D) India 
E) China

Question 18

The objectives of a firm should direct the operation of the marketing department but aren't important to the rest of the business.

Accepted Answer

A) True 
 B)False

Question 19

The attitudes and behavior patterns of people are part of the

Accepted Answer

A) political environment. 
B) social and cultural environment. 
C) competitive environment. 
D) firm's resources and objectives. 
E) economic and technological environment. 
A) political environment. 
B) social and cultural environment. 
C) competitive environment. 
D) firm's resources and objectives. 
E) economic and technological environment.

Question 20

Competitor analysis is an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.

Accepted Answer

A) True 
 B)False

American economic and legislative thinking is based on the idea that

Which of the following statements about artificial intelligence (AI)in marketing is most accurate?

Underlying any economic environment is technology that affects

Generally,the nations with the fastest growth in GDP are not the nations with the largest GDPs.

Which of the following is true about the General Electric strategic planning grid?

Which of the following countries has the highest population density?

The Sherman Act sought to

The competitive environment has no relationship with the number and types of competitors the marketing manager must face and how they may behave.

The scientific way in which an economy's resources are converted to output is part of the ________ environment.

Which of the following statements about intelligent agents is accurate?

The Magnuson-Moss Act of 1975 focuses on which of the Four Ps?

An energy company that has expertise in drilling for oil would also likely have the resources to

California is the U.S.state with the largest population.Texas is a distant second.

Which of the following statements about population density is true?

When Acme Tools was found guilty of giving one of its retailers lower prices on goods of "like grade and quality" without any cost justification,the firm was charged with a violation of the ________ Act.

When developing a strategy,how should marketing managers use information on trends and patterns about the different generations,including Baby Boomers,Generation X,and Millennials?

According to estimates,which of the following countries has 100 percent literacy?

The objectives of a firm should direct the operation of the marketing department but aren't important to the rest of the business.

The attitudes and behavior patterns of people are part of the

Competitor analysis is an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 3: Evaluating Opportunities in the Changing Market Environment

American economic and legislative thinking is based on the idea that

Which of the following statements about artificial intelligence (AI)in marketing is most accurate?

Underlying any economic environment is technology that affects

Generally,the nations with the fastest growth in GDP are not the nations with the largest GDPs.

Which of the following is true about the General Electric strategic planning grid?

Which of the following countries has the highest population density?

The Sherman Act sought to

The competitive environment has no relationship with the number and types of competitors the marketing manager must face and how they may behave.

The scientific way in which an economy's resources are converted to output is part of the ________ environment.

Which of the following statements about intelligent agents is accurate?

The Magnuson-Moss Act of 1975 focuses on which of the Four Ps?

An energy company that has expertise in drilling for oil would also likely have the resources to

California is the U.S.state with the largest population.Texas is a distant second.

Which of the following statements about population density is true?

When Acme Tools was found guilty of giving one of its retailers lower prices on goods of "like grade and quality" without any cost justification,the firm was charged with a violation of the ________ Act.

When developing a strategy,how should marketing managers use information on trends and patterns about the different generations,including Baby Boomers,Generation X,and Millennials?

According to estimates,which of the following countries has 100 percent literacy?

The objectives of a firm should direct the operation of the marketing department but aren't important to the rest of the business.

The attitudes and behavior patterns of people are part of the

Competitor analysis is an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters