Question 1

Consumer products that are linked to cultural variables tend to be lower risk when entering international markets.

Accepted Answer

A) True 
 B)False

Question 2

When developing a marketing strategy,marketing managers should focus on the generalizations about the different generations (Baby Boomers,Gen X,Millennials,etc.)

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an example of how the technological environment might affect marketing management?

Accepted Answer

A) A manufacturer uses a computer to send orders directly to a supplier's computer. 
B) A retailer installs a computerized checkout scanner to replace a manual cash register system. 
C) A firm develops a substitute for saturated fat in manufactured foods. 
D) All of these are examples of how the technological environment might affect marketing management. 
A) A manufacturer uses a computer to send orders directly to a supplier's computer. 
B) A retailer installs a computerized checkout scanner to replace a manual cash register system. 
C) A firm develops a substitute for saturated fat in manufactured foods. 
D) All of these are examples of how the technological environment might affect marketing management.

Question 4

A company would be charged with product warranty violations under the ________ Act.

Accepted Answer

A) Total Quality Management 
B) Robinson-Patman 
C) Federal Trade Commission 
D) Magnuson-Moss 
E) Antimerger 
A) Total Quality Management 
B) Robinson-Patman 
C) Federal Trade Commission 
D) Magnuson-Moss 
E) Antimerger

Question 5

Generation Y refers to those born

Accepted Answer

A) from 1978 to 1994. 
B) since 1994. 
C) from 1965 to 1997. 
D) from 1945 to 1964. 
E) before 1945. 
A) from 1978 to 1994. 
B) since 1994. 
C) from 1965 to 1997. 
D) from 1945 to 1964. 
E) before 1945.

Question 6

In a competitor analysis,a current (or planned)target market and marketing mix is compared with what competitors are currently doing (or are likely to do).

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about gross domestic product (GDP)and gross national income (GNI)is true?

Accepted Answer

A) GDP income measures can give the impression that people in less-developed nations have more income than they really do. 
B) GDP includes foreign income earned in a country,but GNI does not. 
C) Both GDP and GNI are widely used measures of national income. 
D) GDP and GNI are highest in the more developed industrial nations. 
E) All these answers are correct. 
A) GDP income measures can give the impression that people in less-developed nations have more income than they really do. 
B) GDP includes foreign income earned in a country,but GNI does not. 
C) Both GDP and GNI are widely used measures of national income. 
D) GDP and GNI are highest in the more developed industrial nations. 
E) All these answers are correct.

Question 8

When conducting a competitor analysis,it is important for managers to take the viewpoint of

Accepted Answer

A) competitors. 
B) the CEO. 
C) target customers. 
D) supply-chain partners. 
E) producers. 
A) competitors. 
B) the CEO. 
C) target customers. 
D) supply-chain partners. 
E) producers.

Question 9

In the United States,the West and the Southeast are growing faster than the Northeast and the North Central areas.

Accepted Answer

A) True 
 B)False

Question 10

The Wheeler-Lea Amendment specifically aims at

Accepted Answer

A) product warranties. 
B) product safety. 
C) unfair or deceptive practices. 
D) tying and exclusive dealing contracts. 
E) mergers and acquisitions. 
A) product warranties. 
B) product safety. 
C) unfair or deceptive practices. 
D) tying and exclusive dealing contracts. 
E) mergers and acquisitions.

Question 11

A carpet cleaning firm runs a newspaper ad stating "Special this month only! Three rooms of carpet cleaned for $39.95!" In each of the next ten months,the firm runs the same ad.A consumer advocacy group files suit against the carpet cleaning firm,contending that the ad is deceptive.The suit charges that the ad makes it seem as though the $39.95 price is a special price that will increase at the end of the month,when in reality,the price never changes.The U.S.federal law governing this type of situation is the

Accepted Answer

A) Robinson-Patman Act. 
B) Clayton Act. 
C) Sherman Act. 
D) Magnuson-Moss Act. 
E) Wheeler-Lea Amendment. 
A) Robinson-Patman Act. 
B) Clayton Act. 
C) Sherman Act. 
D) Magnuson-Moss Act. 
E) Wheeler-Lea Amendment.

Question 12

The total market value of goods and services provided in a country's economy per year by both residents and nonresidents of that country is its gross

Accepted Answer

A) domestic product. 
B) national product. 
C) national income. 
D) domestic income. 
E) disposable income. 
A) domestic product. 
B) national product. 
C) national income. 
D) domestic income. 
E) disposable income.

Question 13

Product-market screening criteria should

Accepted Answer

A) be qualitative. 
B) summarize in one place what the firm wants to accomplish. 
C) be achievable. 
D) be stated in quantitative terms. 
E) All these answers are correct. 
A) be qualitative. 
B) summarize in one place what the firm wants to accomplish. 
C) be achievable. 
D) be stated in quantitative terms. 
E) All these answers are correct.

Question 14

General Electric's strategic planning grid

Accepted Answer

A) focuses on market share and market growth rate. 
B) ignores some important issues-such as competitive structure and the environmental impact of a plan. 
C) requires that all opportunities be judged either "High" or "Low." 
D) substitutes quantitative estimates for management judgment. 
E) None of these answers is correct. 
A) focuses on market share and market growth rate. 
B) ignores some important issues-such as competitive structure and the environmental impact of a plan. 
C) requires that all opportunities be judged either "High" or "Low." 
D) substitutes quantitative estimates for management judgment. 
E) None of these answers is correct.

Question 15

Marketers should be aware of federal legislation,as well as state and local laws,when planning marketing strategy.

Accepted Answer

A) True 
 B)False

Question 16

If the cost of production per unit goes down as the quantity produced increases,small producers can be at a great cost disadvantage.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following countries has the highest literacy rate?

Accepted Answer

A) Russia 
B) Egypt 
C) Haiti 
D) Algeria 
E) Libya 
A) Russia 
B) Egypt 
C) Haiti 
D) Algeria 
E) Libya

Question 18

Which of the following laws focuses on price discrimination on goods of "like grade and quality" without cost justification?

Accepted Answer

A) Fair Prices Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Magnuson-Moss Act 
E) Antimerger Act 
A) Fair Prices Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Magnuson-Moss Act 
E) Antimerger Act

Question 19

The firms that are considered to be the organization's closest challengers are called ________ rivals.

Accepted Answer

A) aggressive 
B) competitive 
C) formal 
D) passive 
E) indirect 
A) aggressive 
B) competitive 
C) formal 
D) passive 
E) indirect

Question 20

Gross domestic product

Accepted Answer

A) is the total market value of goods,but not services,produced in a year. 
B) is an excellent basis for comparing consumer well-being across different cultures and economies. 
C) is a widely used measure of income for different countries. 
D) is the total market value of services,but not goods,produced in a year. 
E) All these answers are correct. 
A) is the total market value of goods,but not services,produced in a year. 
B) is an excellent basis for comparing consumer well-being across different cultures and economies. 
C) is a widely used measure of income for different countries. 
D) is the total market value of services,but not goods,produced in a year. 
E) All these answers are correct.

Consumer products that are linked to cultural variables tend to be lower risk when entering international markets.

When developing a marketing strategy,marketing managers should focus on the generalizations about the different generations (Baby Boomers,Gen X,Millennials,etc.)

Which of the following is an example of how the technological environment might affect marketing management?

A company would be charged with product warranty violations under the ________ Act.

Generation Y refers to those born

In a competitor analysis,a current (or planned)target market and marketing mix is compared with what competitors are currently doing (or are likely to do).

Which of the following statements about gross domestic product (GDP)and gross national income (GNI)is true?

When conducting a competitor analysis,it is important for managers to take the viewpoint of

In the United States,the West and the Southeast are growing faster than the Northeast and the North Central areas.

The Wheeler-Lea Amendment specifically aims at

The total market value of goods and services provided in a country's economy per year by both residents and nonresidents of that country is its gross

Product-market screening criteria should

General Electric's strategic planning grid

Marketers should be aware of federal legislation,as well as state and local laws,when planning marketing strategy.

If the cost of production per unit goes down as the quantity produced increases,small producers can be at a great cost disadvantage.

Which of the following countries has the highest literacy rate?

Which of the following laws focuses on price discrimination on goods of "like grade and quality" without cost justification?

The firms that are considered to be the organization's closest challengers are called ________ rivals.

Gross domestic product

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 3: Evaluating Opportunities in the Changing Market Environment

Consumer products that are linked to cultural variables tend to be lower risk when entering international markets.

When developing a marketing strategy,marketing managers should focus on the generalizations about the different generations (Baby Boomers,Gen X,Millennials,etc.)

Which of the following is an example of how the technological environment might affect marketing management?

A company would be charged with product warranty violations under the ________ Act.

Generation Y refers to those born

In a competitor analysis,a current (or planned)target market and marketing mix is compared with what competitors are currently doing (or are likely to do).

Which of the following statements about gross domestic product (GDP)and gross national income (GNI)is true?

When conducting a competitor analysis,it is important for managers to take the viewpoint of

In the United States,the West and the Southeast are growing faster than the Northeast and the North Central areas.

The Wheeler-Lea Amendment specifically aims at

The total market value of goods and services provided in a country's economy per year by both residents and nonresidents of that country is its gross

Product-market screening criteria should

General Electric's strategic planning grid

Marketers should be aware of federal legislation,as well as state and local laws,when planning marketing strategy.

If the cost of production per unit goes down as the quantity produced increases,small producers can be at a great cost disadvantage.

Which of the following countries has the highest literacy rate?

Which of the following laws focuses on price discrimination on goods of "like grade and quality" without cost justification?

The firms that are considered to be the organization's closest challengers are called ________ rivals.

Gross domestic product

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters