Question 1

Interest rates usually decrease during periods of inflation.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following countries is likely to see a population decline from 2013 to 2025?

Accepted Answer

A) Germany 
B) Canada 
C) United States 
D) United Kingdom 
E) China 
A) Germany 
B) Canada 
C) United States 
D) United Kingdom 
E) China

Question 3

When evaluating opportunities,quantitative screening criteria help a manager decide what kind of opportunities to pursue.

Accepted Answer

A) True 
 B)False

Question 4

In international markets,marketing managers usually have an easier time understanding the variables in the market environment.

Accepted Answer

A) True 
 B)False

Question 5

What is the first and most important question to ask when evaluating product-market opportunities?

Accepted Answer

A) "How does it fit with our objectives and resources?" 
B) "What is the sales forecast for this product?" 
C) "How much profit will we make this year?" 
D) "How much do we need to invest in this product?" 
E) "How far along is our research and development effort in this area?" 
A) "How does it fit with our objectives and resources?" 
B) "What is the sales forecast for this product?" 
C) "How much profit will we make this year?" 
D) "How much do we need to invest in this product?" 
E) "How far along is our research and development effort in this area?"

Question 6

Gross domestic product includes foreign income earned in a country.

Accepted Answer

A) True 
 B)False

Question 7

Generation Z refers to those born

Accepted Answer

A) between 1965 and 1977. 
B) since 1995. 
C) between 1946 and 1964. 
D) in the generation immediately following the Baby Boom. 
A) between 1965 and 1977. 
B) since 1995. 
C) between 1946 and 1964. 
D) in the generation immediately following the Baby Boom.

Question 8

Which of the following represents a monopolistic competition?

Accepted Answer

A) One firm completely controls a broad product-market. 
B) Each competitor tries to get control in its "own" target market. 
C) Competitors offer the same marketing mix. 
D) Different marketing mixes are nevertheless seen as the same by all customers. 
E) All customers view various alternatives as substitutes. 
A) One firm completely controls a broad product-market. 
B) Each competitor tries to get control in its "own" target market. 
C) Competitors offer the same marketing mix. 
D) Different marketing mixes are nevertheless seen as the same by all customers. 
E) All customers view various alternatives as substitutes.

Question 9

Which of the following statements regarding the current legal environment facing U.S.marketing managers is true?

Accepted Answer

A) State and local laws vary but contain important regulations. 
B) Food and drugs are now controlled. 
C) Product safety is now controlled. 
D) Businesses and individual managers are subject to both criminal and civil laws. 
E) All these answers are correct. 
A) State and local laws vary but contain important regulations. 
B) Food and drugs are now controlled. 
C) Product safety is now controlled. 
D) Businesses and individual managers are subject to both criminal and civil laws. 
E) All these answers are correct.

Question 10

The General Electric "strategic planning grid" relies on subjective judgments about business strengths and industry attractiveness.

Accepted Answer

A) True 
 B)False

Question 11

Most changes in the cultural and social environment come slowly.

Accepted Answer

A) True 
 B)False

Question 12

When the competitive environment moves toward pure competition,producers offer very different products that consumers do not perceive as substitutes for each other.

Accepted Answer

A) True 
 B)False

Question 13

Why would it be important for a marketing manager to track market share?

Accepted Answer

A) to monitor how well a product is doing in a particular market 
B) to assess progress against competitive rivals 
C) to compare how market share changes over time 
D) to understand the product's share of the market in different geographic regions 
E) All these answers are correct. 
A) to monitor how well a product is doing in a particular market 
B) to assess progress against competitive rivals 
C) to compare how market share changes over time 
D) to understand the product's share of the market in different geographic regions 
E) All these answers are correct.

Question 14

Which of the following observations is NOT true of monopolistic competition?

Accepted Answer

A) A number of different firms offer marketing mixes that at least some customers see as different. 
B) Marketing managers try to differentiate very similar products by relying on other elements of the marketing mix. 
C) Each competitor tries to get a monopoly in its own target market. 
D) Most marketing managers in developed economies do not face monopolistic competition. 
E) Competition exists because some customers see various alternatives as substitutes. 
A) A number of different firms offer marketing mixes that at least some customers see as different. 
B) Marketing managers try to differentiate very similar products by relying on other elements of the marketing mix. 
C) Each competitor tries to get a monopoly in its own target market. 
D) Most marketing managers in developed economies do not face monopolistic competition. 
E) Competition exists because some customers see various alternatives as substitutes.

Question 15

The portion of all Dell laptop computers sold in the United States as compared to all laptops sold in the United States in the same period is referred to as

Accepted Answer

A) market share. 
B) marketing analytics. 
C) competitor analysis. 
D) market penetration. 
E) acquisition cost. 
A) market share. 
B) marketing analytics. 
C) competitor analysis. 
D) market penetration. 
E) acquisition cost.

Question 16

Which of the following statements about population density and population growth is NOT correct?

Accepted Answer

A) Population density is important to marketers. 
B) In Ethiopia,more than 85 percent of people live in urban areas. 
C) People everywhere are moving from rural areas to urban areas. 
D) Population is very spread out in many of the African countries. 
E) The population growth rate is higher in the United States than in China. 
A) Population density is important to marketers. 
B) In Ethiopia,more than 85 percent of people live in urban areas. 
C) People everywhere are moving from rural areas to urban areas. 
D) Population is very spread out in many of the African countries. 
E) The population growth rate is higher in the United States than in China.

Question 17

A first step in evaluating marketing opportunities is to

Accepted Answer

A) decide which markets the firm wishes to enter. 
B) consider the objectives and resources of the firm. 
C) hire a "futurist" as a marketing consultant. 
D) estimate market and sales potentials. 
E) find out if potential competitors are larger. 
A) decide which markets the firm wishes to enter. 
B) consider the objectives and resources of the firm. 
C) hire a "futurist" as a marketing consultant. 
D) estimate market and sales potentials. 
E) find out if potential competitors are larger.

Question 18

Which of the following countries has the lowest literacy rate?

Accepted Answer

A) United Kingdom 
B) Italy 
C) Bangladesh 
D) France 
E) Egypt 
A) United Kingdom 
B) Italy 
C) Bangladesh 
D) France 
E) Egypt

Question 19

Which of the following was likely an effect of the unification of European markets?

Accepted Answer

A) Many of the taxes and rules that had limited trade among member countries of the European Union were eliminated. 
B) The need to adjust strategies to reach submarkets of European consumers disappeared. 
C) Firms operating in Europe had more difficulty obtaining access to large markets. 
D) Consumer prices rose and job opportunities became limited. 
E) The unification complicated inter-European commerce and trade directly. 
A) Many of the taxes and rules that had limited trade among member countries of the European Union were eliminated. 
B) The need to adjust strategies to reach submarkets of European consumers disappeared. 
C) Firms operating in Europe had more difficulty obtaining access to large markets. 
D) Consumer prices rose and job opportunities became limited. 
E) The unification complicated inter-European commerce and trade directly.

Question 20

The recent interest in physical fitness has forced producers of food,clothing,and other products to reconsider their marketing strategies.Which of the following does this trend illustrate?

Accepted Answer

A) economic and technological environments 
B) cultural and social environment 
C) existing business situation 
D) political and legal environment 
E) resources and objectives of the firm 
A) economic and technological environments 
B) cultural and social environment 
C) existing business situation 
D) political and legal environment 
E) resources and objectives of the firm

Interest rates usually decrease during periods of inflation.

Which of the following countries is likely to see a population decline from 2013 to 2025?

When evaluating opportunities,quantitative screening criteria help a manager decide what kind of opportunities to pursue.

In international markets,marketing managers usually have an easier time understanding the variables in the market environment.

What is the first and most important question to ask when evaluating product-market opportunities?

Gross domestic product includes foreign income earned in a country.

Generation Z refers to those born

Which of the following represents a monopolistic competition?

Which of the following statements regarding the current legal environment facing U.S.marketing managers is true?

The General Electric "strategic planning grid" relies on subjective judgments about business strengths and industry attractiveness.

Most changes in the cultural and social environment come slowly.

When the competitive environment moves toward pure competition,producers offer very different products that consumers do not perceive as substitutes for each other.

Why would it be important for a marketing manager to track market share?

Which of the following observations is NOT true of monopolistic competition?

The portion of all Dell laptop computers sold in the United States as compared to all laptops sold in the United States in the same period is referred to as

Which of the following statements about population density and population growth is NOT correct?

A first step in evaluating marketing opportunities is to

Which of the following countries has the lowest literacy rate?

Which of the following was likely an effect of the unification of European markets?

The recent interest in physical fitness has forced producers of food,clothing,and other products to reconsider their marketing strategies.Which of the following does this trend illustrate?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 3: Evaluating Opportunities in the Changing Market Environment

Interest rates usually decrease during periods of inflation.

Which of the following countries is likely to see a population decline from 2013 to 2025?

When evaluating opportunities,quantitative screening criteria help a manager decide what kind of opportunities to pursue.

In international markets,marketing managers usually have an easier time understanding the variables in the market environment.

What is the first and most important question to ask when evaluating product-market opportunities?

Gross domestic product includes foreign income earned in a country.

Generation Z refers to those born

Which of the following represents a monopolistic competition?

Which of the following statements regarding the current legal environment facing U.S.marketing managers is true?

The General Electric "strategic planning grid" relies on subjective judgments about business strengths and industry attractiveness.

Most changes in the cultural and social environment come slowly.

When the competitive environment moves toward pure competition,producers offer very different products that consumers do not perceive as substitutes for each other.

Why would it be important for a marketing manager to track market share?

Which of the following observations is NOT true of monopolistic competition?

The portion of all Dell laptop computers sold in the United States as compared to all laptops sold in the United States in the same period is referred to as

Which of the following statements about population density and population growth is NOT correct?

A first step in evaluating marketing opportunities is to

Which of the following countries has the lowest literacy rate?

Which of the following was likely an effect of the unification of European markets?

The recent interest in physical fitness has forced producers of food,clothing,and other products to reconsider their marketing strategies.Which of the following does this trend illustrate?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters