Question 1

Regarding the competitive environment,a marketing manager usually can

Accepted Answer

A) choose strategies to avoid head-on competition. 
B) control it with the help of the legal environment. 
C) control it in the short run. 
D) control it with the help of the political environment. 
E) control it in the long run. 
A) choose strategies to avoid head-on competition. 
B) control it with the help of the legal environment. 
C) control it in the short run. 
D) control it with the help of the political environment. 
E) control it in the long run.

Question 2

Which of the following statements about company objectives is true?

Accepted Answer

A) Company objectives should be stated in vague terms to provide flexibility to lower-level managers. 
B) Company objectives should be set by top management with no input from marketing managers. 
C) A good mission statement can substitute for more specific company objectives. 
D) Company objectives should be compatible with each other. 
E) All these statements about company objectives are true. 
A) Company objectives should be stated in vague terms to provide flexibility to lower-level managers. 
B) Company objectives should be set by top management with no input from marketing managers. 
C) A good mission statement can substitute for more specific company objectives. 
D) Company objectives should be compatible with each other. 
E) All these statements about company objectives are true.

Question 3

Overall company objectives should

Accepted Answer

A) be specific. 
B) focus on returning some profit to the business. 
C) be realistic and achievable. 
D) be compatible with one another. 
E) All these answers are correct. 
A) be specific. 
B) focus on returning some profit to the business. 
C) be realistic and achievable. 
D) be compatible with one another. 
E) All these answers are correct.

Question 4

Generation X refers to those born

Accepted Answer

A) from 1978 to 1994. 
B) since 1994. 
C) from 1965 to 1977. 
D) from 1945 to 1964. 
E) before 1945. 
A) from 1978 to 1994. 
B) since 1994. 
C) from 1965 to 1977. 
D) from 1945 to 1964. 
E) before 1945.

Question 5

A marketing manager may ethically and actively seek information about current or potential competitors by

Accepted Answer

A) searching a firm's public website. 
B) waiting at a landfill for competitors' trash to find copies of confidential company reports. 
C) using computer "hackers" to break into a competitor's computer network. 
D) hiring people from competing firms and then asking them confidential information about the competitor. 
E) spying on competitors to obtain trade secrets. 
A) searching a firm's public website. 
B) waiting at a landfill for competitors' trash to find copies of confidential company reports. 
C) using computer "hackers" to break into a competitor's computer network. 
D) hiring people from competing firms and then asking them confidential information about the competitor. 
E) spying on competitors to obtain trade secrets.

Question 6

According to the "continuum of environmental sensitivity," which of the following types of products is less sensitive to environmental changes?

Accepted Answer

A) "fad"-type consumer products 
B) industrial products 
C) basic commodity-type consumer products 
D) consumer products that are linked to cultural variables 
E) All of these types of products are equally sensitive to environmental changes. 
A) "fad"-type consumer products 
B) industrial products 
C) basic commodity-type consumer products 
D) consumer products that are linked to cultural variables 
E) All of these types of products are equally sensitive to environmental changes.

Question 7

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT

Accepted Answer

A) market share. 
B) number of units sold. 
C) strengths of the company. 
D) annual projected sales dollars. 
E) projected profit. 
A) market share. 
B) number of units sold. 
C) strengths of the company. 
D) annual projected sales dollars. 
E) projected profit.

Question 8

Adoption of the Internet and cell phones is having its greatest impact in developing countries.

Accepted Answer

A) True 
 B)False

Question 9

A firm that is unable to obtain financing to manufacture new products is likely encountering negative pressures from

Accepted Answer

A) the competitive environment. 
B) the technological environment. 
C) the economic environment. 
D) the political/legal environment. 
E) the cultural/social environment. 
A) the competitive environment. 
B) the technological environment. 
C) the economic environment. 
D) the political/legal environment. 
E) the cultural/social environment.

Question 10

Baby Boomers are among the fastest-growing demographic groups on Facebook.Marketers need to study this trend because

Accepted Answer

A) people in this demographic are known for being techno-savvy. 
B) Baby Boomers typically have little money to spend. 
C) very large numbers of people make up this demographic group. 
D) online ads are most effective when seen by people of all ages. 
E) most Baby Boomers have fewer considerations for buying. 
A) people in this demographic are known for being techno-savvy. 
B) Baby Boomers typically have little money to spend. 
C) very large numbers of people make up this demographic group. 
D) online ads are most effective when seen by people of all ages. 
E) most Baby Boomers have fewer considerations for buying.

Question 11

Which of the following statements about demographic changes in the United States is NOT true?

Accepted Answer

A) Demographic changes such as those in population groupings are difficult to anticipate. 
B) Senior citizens will grow in number rapidly from 2005 to 2025. 
C) The number of children aged 0-9 will grow from about 40 million to about 45 million from 2005 to 2025. 
D) In 2025 there will be fewer people over age 80 than under age 10. 
E) In 2005,the number of children aged 0-9 was about the same as the number of individuals in their 20s. 
A) Demographic changes such as those in population groupings are difficult to anticipate. 
B) Senior citizens will grow in number rapidly from 2005 to 2025. 
C) The number of children aged 0-9 will grow from about 40 million to about 45 million from 2005 to 2025. 
D) In 2025 there will be fewer people over age 80 than under age 10. 
E) In 2005,the number of children aged 0-9 was about the same as the number of individuals in their 20s.

Question 12

The Clayton Act deals with tying contracts,exclusive dealing contracts,and price discrimination by manufacturers.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements about the competitive environment is FALSE?

Accepted Answer

A) Competition-free environments are rare. 
B) Marketing managers should choose strategies that avoid head-on competition. 
C) A firm that has a marketing mix that its target market sees as better than its competitors has a competitive advantage. 
D) Over the long run,most product-markets tend toward monopolistic competition. 
E) In a competitor analysis,the firm's first step should be to identify all potential competitors. 
A) Competition-free environments are rare. 
B) Marketing managers should choose strategies that avoid head-on competition. 
C) A firm that has a marketing mix that its target market sees as better than its competitors has a competitive advantage. 
D) Over the long run,most product-markets tend toward monopolistic competition. 
E) In a competitor analysis,the firm's first step should be to identify all potential competitors.

Question 14

Which of the following observations concerning different measures of national income is true?

Accepted Answer

A) GDP does not include income earned by foreigners who own resources in that nation. 
B) Using GNI can give the impression that people in less-developed countries have more income than they really do. 
C) GNI per capita is a useful figure because it gives some idea of the income level of people in the country. 
D) The less-developed nations account for the biggest share of the world's GDP. 
E) GDP is the only measure of national income. 
A) GDP does not include income earned by foreigners who own resources in that nation. 
B) Using GNI can give the impression that people in less-developed countries have more income than they really do. 
C) GNI per capita is a useful figure because it gives some idea of the income level of people in the country. 
D) The less-developed nations account for the biggest share of the world's GDP. 
E) GDP is the only measure of national income.

Question 15

The technological environment includes such things as national income,economic growth,and inflation.

Accepted Answer

A) True 
 B)False

Question 16

The Federal Trade Commission Act of 1914 is primarily concerned with

Accepted Answer

A) deceptive warranties. 
B) price-fixing agreements. 
C) conspiracies in restraint of trade. 
D) mergers that might substantially lessen competition. 
E) unfair methods of competition. 
A) deceptive warranties. 
B) price-fixing agreements. 
C) conspiracies in restraint of trade. 
D) mergers that might substantially lessen competition. 
E) unfair methods of competition.

Question 17

Technology provides new opportunities and new challenges for marketers.

Accepted Answer

A) True 
 B)False

Question 18

________ refers to the total market value of all goods and services provided in a country's economy in a year by both residents and nonresidents of that country.

Accepted Answer

A) Gross output 
B) Gross investment 
C) Gross national income 
D) Gross fixed capital formation 
E) Gross domestic product 
A) Gross output 
B) Gross investment 
C) Gross national income 
D) Gross fixed capital formation 
E) Gross domestic product

Question 19

A mission statement

Accepted Answer

A) should never be revised. 
B) sets out the organization's basic purpose for being. 
C) should embrace everything rather than focusing only on a few key goals. 
D) substitutes for more specific objectives. 
E) supplies guidelines for general situations but not for situations where managers face difficult decisions. 
A) should never be revised. 
B) sets out the organization's basic purpose for being. 
C) should embrace everything rather than focusing only on a few key goals. 
D) substitutes for more specific objectives. 
E) supplies guidelines for general situations but not for situations where managers face difficult decisions.

Question 20

Objectives should set the firm's course.

Accepted Answer

A) True 
 B)False

Regarding the competitive environment,a marketing manager usually can

Which of the following statements about company objectives is true?

Overall company objectives should

Generation X refers to those born

A marketing manager may ethically and actively seek information about current or potential competitors by

According to the "continuum of environmental sensitivity," which of the following types of products is less sensitive to environmental changes?

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT

Adoption of the Internet and cell phones is having its greatest impact in developing countries.

A firm that is unable to obtain financing to manufacture new products is likely encountering negative pressures from

Baby Boomers are among the fastest-growing demographic groups on Facebook.Marketers need to study this trend because

Which of the following statements about demographic changes in the United States is NOT true?

The Clayton Act deals with tying contracts,exclusive dealing contracts,and price discrimination by manufacturers.

Which of the following statements about the competitive environment is FALSE?

Which of the following observations concerning different measures of national income is true?

The technological environment includes such things as national income,economic growth,and inflation.

The Federal Trade Commission Act of 1914 is primarily concerned with

Technology provides new opportunities and new challenges for marketers.

________ refers to the total market value of all goods and services provided in a country's economy in a year by both residents and nonresidents of that country.

A mission statement

Objectives should set the firm's course.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 3: Evaluating Opportunities in the Changing Market Environment

Regarding the competitive environment,a marketing manager usually can

Which of the following statements about company objectives is true?

Overall company objectives should

Generation X refers to those born

A marketing manager may ethically and actively seek information about current or potential competitors by

According to the "continuum of environmental sensitivity," which of the following types of products is less sensitive to environmental changes?

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT

Adoption of the Internet and cell phones is having its greatest impact in developing countries.

A firm that is unable to obtain financing to manufacture new products is likely encountering negative pressures from

Baby Boomers are among the fastest-growing demographic groups on Facebook.Marketers need to study this trend because

Which of the following statements about demographic changes in the United States is NOT true?

The Clayton Act deals with tying contracts,exclusive dealing contracts,and price discrimination by manufacturers.

Which of the following statements about the competitive environment is FALSE?

Which of the following observations concerning different measures of national income is true?

The technological environment includes such things as national income,economic growth,and inflation.

The Federal Trade Commission Act of 1914 is primarily concerned with

Technology provides new opportunities and new challenges for marketers.

________ refers to the total market value of all goods and services provided in a country's economy in a year by both residents and nonresidents of that country.

A mission statement

Objectives should set the firm's course.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters