Exam 3: Evaluating Opportunities in the Changing Market Environment

Screening criteria should be in quantitative form-based on factors such as profit and expected sales-so that they are objective and not subject to qualitative judgments and interpretations by different managers.

In which external environment(s)do changes usually occur most slowly?

The Consumer Product Safety Commission is responsible for

The concentration of people in major cities often simplifies Place and Promotion decisions.

In its annual report,Nike claims "The reasons every Nike employee comes to work every day are to create great product,to lead the athletic industry in innovation,and to serve the athlete." This is Nike's

The ________ Act prohibits monopoly or conspiracy in restraint of trade.

Product-market screening criteria should be

Of the following types,the LAST objectives that a firm should specify are its ________ objectives.

The situation in which competitors offer very similar marketing mixes that customers see as close substitutes,and managers just compete with lower and lower prices as profit margins shrink,is called

A country's emphasis on its own interests before everything else is known as

Which of the following statements about population growth is true?

In Argentina,Israel,and Singapore,for example,less than 20 percent of people live in urban areas.

Baby Boomers are among the fastest-growing demographic groups on Facebook.Marketers need to study such trends because

The Clayton Act focuses on practices that may substantially lessen competition,such as tying contracts,exclusive dealing contracts,and price discrimination by manufacturers.

A newspaper article with which of the following headlines would be LEAST likely to involve the political environment?

Most product-markets head toward ________ over the long run.

The first step in a competitor analysis is to identify potential competitors.

The median age in the United States increased from 30 in 1980 to 37 in 2010.

In 1980,the median age of the U.S.population was 37.

GNI is the total market value of all goods and services provided in a country's economy in a year by both residents and nonresidents of that country.