Question 1

Which of the following U.S.marketing managers is about to make a serious mistake?

Accepted Answer

A) "We are targeting 50-59 year olds because we see this group as the fastest growing age group over the next decade." 
B) "We are refocusing on senior citizens,since they will be a growing market for many years." 
C) "We are developing special swimsuit designs for older women,as that market is very large and growing." 
D) "Our company is shifting to international markets,where the population will continue to grow at a more rapid rate." 
E) None of these marketing managers seems headed for a mistake. 
A) "We are targeting 50-59 year olds because we see this group as the fastest growing age group over the next decade." 
B) "We are refocusing on senior citizens,since they will be a growing market for many years." 
C) "We are developing special swimsuit designs for older women,as that market is very large and growing." 
D) "Our company is shifting to international markets,where the population will continue to grow at a more rapid rate." 
E) None of these marketing managers seems headed for a mistake.

Question 2

Which of the following best describes the use of artificial intelligence?

Accepted Answer

A) Google Photos automatically labels your photos using image recognition. 
B) Dell upgrades its computers to allow for faster computer processing. 
C) An ATM can dispense money from your account with the use of your bank card and PIN number. 
D) A home office uses Wi-Fi to access the Internet. 
E) A Facebook user is able to receive messages from contacts through Facebook Messenger. 
A) Google Photos automatically labels your photos using image recognition. 
B) Dell upgrades its computers to allow for faster computer processing. 
C) An ATM can dispense money from your account with the use of your bank card and PIN number. 
D) A home office uses Wi-Fi to access the Internet. 
E) A Facebook user is able to receive messages from contacts through Facebook Messenger.

Question 3

New York is the U.S.state with the largest population,and California is a distant second.

Accepted Answer

A) True 
 B)False

Question 4

The U.S.population is over 316 million people,and the world population is more than 7 billion people.

Accepted Answer

A) True 
 B)False

Question 5

Both GDP and GNI are measures of national income.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements about the sale of Toyota cars best describes market share?

Accepted Answer

A) the percent of Toyota sedans sold in the United States as compared to all sedans sold in the United States over the same period 
B) the stream of purchases that a Toyota customer could contribute to the company over the length of their relationship with the company 
C) a measure of Toyota's long-term market success,including its economic,social,and environmental outcomes 
D) the percentage of Toyota's new sedan customers in the United States as compared to its total number of customers worldwide 
E) the expected profitability of Toyota's current and prospective sedan-buying customers over a given period of time 
A) the percent of Toyota sedans sold in the United States as compared to all sedans sold in the United States over the same period 
B) the stream of purchases that a Toyota customer could contribute to the company over the length of their relationship with the company 
C) a measure of Toyota's long-term market success,including its economic,social,and environmental outcomes 
D) the percentage of Toyota's new sedan customers in the United States as compared to its total number of customers worldwide 
E) the expected profitability of Toyota's current and prospective sedan-buying customers over a given period of time

Question 7

Company objectives should shape the direction and operation of the whole business.

Accepted Answer

A) True 
 B)False

Question 8

Good marketing objectives should be ambitious and almost impossible to achieve.

Accepted Answer

A) True 
 B)False

Question 9

The rate of growth of the U.S.population is lower than the rate of growth of some other countries' populations.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT primarily an example of the influence of technology on the external market environment?

Accepted Answer

A) A camera producer finds a way to enable a camera to store digital pictures-without film. 
B) Machines are developed to assemble defect-free electronic components. 
C) Robots on a production line make it possible to lower costs. 
D) A manufacturer of frozen food is finding that consumers prefer containers that can go from the freezer direct to a microwave oven. 
E) The government passes a law that prohibits the use of cell phones while driving a vehicle. 
A) A camera producer finds a way to enable a camera to store digital pictures-without film. 
B) Machines are developed to assemble defect-free electronic components. 
C) Robots on a production line make it possible to lower costs. 
D) A manufacturer of frozen food is finding that consumers prefer containers that can go from the freezer direct to a microwave oven. 
E) The government passes a law that prohibits the use of cell phones while driving a vehicle.

Question 11

The Consumer Product Safety Commission tries to encourage safe product design,but the commission has almost no power to deal with unsafe products.

Accepted Answer

A) True 
 B)False

Question 12

The opportunities a firm decides to pursue may depend on its resources and capabilities.

Accepted Answer

A) True 
 B)False

Question 13

In the short run at least,which of the following is usually beyond the control of the marketing manager?

Accepted Answer

A) political and legal environments 
B) economic environment 
C) cultural and social environment 
D) competitive environment 
E) All these environments are beyond the control of the marketing manager in the short run. 
A) political and legal environments 
B) economic environment 
C) cultural and social environment 
D) competitive environment 
E) All these environments are beyond the control of the marketing manager in the short run.

Question 14

When conducting a competitor analysis,it is important for managers to take the viewpoint of

Accepted Answer

A) competitors. 
B) the CEO. 
C) target customers. 
D) supply chain partners. 
E) the industry leader. 
A) competitors. 
B) the CEO. 
C) target customers. 
D) supply chain partners. 
E) the industry leader.

Question 15

Which of the following U.S.antimonopoly laws deals with "tying contracts," where the sale of one product is contingent on the business customer purchasing other products from the same supplier?

Accepted Answer

A) Sherman Act (1890) 
B) Robinson-Patman Act (1936) 
C) Antimerger Act (1950) 
D) Wheeler-Lea Amendment (1938) 
E) Clayton Act (1914) 
A) Sherman Act (1890) 
B) Robinson-Patman Act (1936) 
C) Antimerger Act (1950) 
D) Wheeler-Lea Amendment (1938) 
E) Clayton Act (1914)

Question 16

Which of the following is LEAST likely a result of shifts in the cultural and social environment?

Accepted Answer

A) Domino's Pizza finds that demand for pizza delivered at home has expanded as more consumers are willing to pay for more convenience. 
B) A toy manufacturer recalls a playpen with a defective latch,and Toys 'R' Us stores removes the playpens from the shelf. 
C) Haagen-Dazs introduces a nonfat yogurt that is also "low cal." 
D) Sony recruits more women graduates for sales management positions. 
E) BMW builds its new plant in South Carolina because of the willingness of "Sun Belt" workers to put in a "full day's work." 
A) Domino's Pizza finds that demand for pizza delivered at home has expanded as more consumers are willing to pay for more convenience. 
B) A toy manufacturer recalls a playpen with a defective latch,and Toys 'R' Us stores removes the playpens from the shelf. 
C) Haagen-Dazs introduces a nonfat yogurt that is also "low cal." 
D) Sony recruits more women graduates for sales management positions. 
E) BMW builds its new plant in South Carolina because of the willingness of "Sun Belt" workers to put in a "full day's work."

Question 17

If the Climbing High Ladder Company produced ladders that were unstable and caused many injuries,the ________ has the power to force the company to recall its product.

Accepted Answer

A) Consumer Product Safety Commission 
B) Food and Drug Administration 
C) Federal Trade Commission 
D) Environmental Protection Agency 
E) Consumer Protection Agency 
A) Consumer Product Safety Commission 
B) Food and Drug Administration 
C) Federal Trade Commission 
D) Environmental Protection Agency 
E) Consumer Protection Agency

Question 18

When a firm has multiple market opportunities from which to choose,marketers can use ________ to compare and identify the best ones.

Accepted Answer

A) competitor analysis 
B) a competitor matrix 
C) focus groups 
D) S)W.O.T.analysis 
E) a strategic planning grid 
A) competitor analysis 
B) a competitor matrix 
C) focus groups 
D) S)W.O.T.analysis 
E) a strategic planning grid

Question 19

Trying to maximize the short-run return on investment may not be compatible with a company's other objectives.

Accepted Answer

A) True 
 B)False

Question 20

According to projections,the population of ________ is likely to grow by 9 percent between 2013 and 2025.

Accepted Answer

A) Japan 
B) Russia 
C) the United States 
D) China 
E) Egypt 
A) Japan 
B) Russia 
C) the United States 
D) China 
E) Egypt

Which of the following U.S.marketing managers is about to make a serious mistake?

Which of the following best describes the use of artificial intelligence?

New York is the U.S.state with the largest population,and California is a distant second.

The U.S.population is over 316 million people,and the world population is more than 7 billion people.

Both GDP and GNI are measures of national income.

Which of the following statements about the sale of Toyota cars best describes market share?

Company objectives should shape the direction and operation of the whole business.

Good marketing objectives should be ambitious and almost impossible to achieve.

The rate of growth of the U.S.population is lower than the rate of growth of some other countries' populations.

Which of the following is NOT primarily an example of the influence of technology on the external market environment?

The Consumer Product Safety Commission tries to encourage safe product design,but the commission has almost no power to deal with unsafe products.

The opportunities a firm decides to pursue may depend on its resources and capabilities.

In the short run at least,which of the following is usually beyond the control of the marketing manager?

When conducting a competitor analysis,it is important for managers to take the viewpoint of

Which of the following U.S.antimonopoly laws deals with "tying contracts," where the sale of one product is contingent on the business customer purchasing other products from the same supplier?

Which of the following is LEAST likely a result of shifts in the cultural and social environment?

If the Climbing High Ladder Company produced ladders that were unstable and caused many injuries,the ________ has the power to force the company to recall its product.

When a firm has multiple market opportunities from which to choose,marketers can use ________ to compare and identify the best ones.

Trying to maximize the short-run return on investment may not be compatible with a company's other objectives.

According to projections,the population of ________ is likely to grow by 9 percent between 2013 and 2025.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 3: Evaluating Opportunities in the Changing Market Environment

Which of the following U.S.marketing managers is about to make a serious mistake?

Which of the following best describes the use of artificial intelligence?

New York is the U.S.state with the largest population,and California is a distant second.

The U.S.population is over 316 million people,and the world population is more than 7 billion people.

Both GDP and GNI are measures of national income.

Which of the following statements about the sale of Toyota cars best describes market share?

Company objectives should shape the direction and operation of the whole business.

Good marketing objectives should be ambitious and almost impossible to achieve.

The rate of growth of the U.S.population is lower than the rate of growth of some other countries' populations.

Which of the following is NOT primarily an example of the influence of technology on the external market environment?

The Consumer Product Safety Commission tries to encourage safe product design,but the commission has almost no power to deal with unsafe products.

The opportunities a firm decides to pursue may depend on its resources and capabilities.

In the short run at least,which of the following is usually beyond the control of the marketing manager?

When conducting a competitor analysis,it is important for managers to take the viewpoint of

Which of the following U.S.antimonopoly laws deals with "tying contracts," where the sale of one product is contingent on the business customer purchasing other products from the same supplier?

Which of the following is LEAST likely a result of shifts in the cultural and social environment?

If the Climbing High Ladder Company produced ladders that were unstable and caused many injuries,the ________ has the power to force the company to recall its product.

When a firm has multiple market opportunities from which to choose,marketers can use ________ to compare and identify the best ones.

Trying to maximize the short-run return on investment may not be compatible with a company's other objectives.

According to projections,the population of ________ is likely to grow by 9 percent between 2013 and 2025.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters