Question 1

The Robinson-Patman Act specifically aims at

Accepted Answer

A) unfair methods of competition. 
B) price discrimination. 
C) deceptive advertising. 
D) product warranties. 
E) attempts to monopolize. 
A) unfair methods of competition. 
B) price discrimination. 
C) deceptive advertising. 
D) product warranties. 
E) attempts to monopolize.

Question 2

Market share is an important marketing metric used by marketing managers to track how well their product is doing in a particular market.

Accepted Answer

A) True 
 B)False

Question 3

When marketers select criteria to help screen for new market opportunities,they should include quantitative components such as

Accepted Answer

A) what kind of business the firm wants to be in. 
B) what resources the firm should build upon. 
C) what weaknesses need to be avoided. 
D) what is an acceptable return on investment (ROI). 
E) what expertise the firm possesses. 
A) what kind of business the firm wants to be in. 
B) what resources the firm should build upon. 
C) what weaknesses need to be avoided. 
D) what is an acceptable return on investment (ROI). 
E) what expertise the firm possesses.

Question 4

One widely used measure of income in most countries is

Accepted Answer

A) gross domestic product. 
B) total consumption expenditures. 
C) disposable personal product. 
D) population times GDP. 
E) socioeconomic product. 
A) gross domestic product. 
B) total consumption expenditures. 
C) disposable personal product. 
D) population times GDP. 
E) socioeconomic product.

Question 5

The "continuum of environmental sensitivity" suggests that

Accepted Answer

A) some products are more adaptable to international markets than others. 
B) it is extremely risky to sell basic commodities in international markets. 
C) industrial products need to be adapted more than consumer products for international markets. 
D) All these answers are correct. 
A) some products are more adaptable to international markets than others. 
B) it is extremely risky to sell basic commodities in international markets. 
C) industrial products need to be adapted more than consumer products for international markets. 
D) All these answers are correct.

Question 6

A manager could be fined for violating the antimonopoly laws,but he or she could not be sent to jail.

Accepted Answer

A) True 
 B)False

Question 7

The cultural and social environment affects how and why people live and behave as they do.

Accepted Answer

A) True 
 B)False

Question 8

Good relations with intermediaries,good locations,and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities.

Accepted Answer

A) True 
 B)False

Question 9

A marketing analyst for a chicken processor reports that a rising percentage of people are eating chicken because it has less fat than beef.Clearly,this firm's opportunities may improve with this change in the

Accepted Answer

A) technological environment. 
B) cultural and social environment. 
C) economic environment. 
D) political and legal environment. 
E) competitive environment. 
A) technological environment. 
B) cultural and social environment. 
C) economic environment. 
D) political and legal environment. 
E) competitive environment.

Question 10

Compared to some countries in Latin America,the rate of inflation in the U.S.is low.

Accepted Answer

A) True 
 B)False

Question 11

One hundred percent of which country's population was in urban areas in 2013?

Accepted Answer

A) United States 
B) Singapore 
C) United Kingdom 
D) Germany 
E) Italy 
A) United States 
B) Singapore 
C) United Kingdom 
D) Germany 
E) Italy

Question 12

Even though the more developed industrial nations don't have the largest populations,they do have the biggest share of the world's GDP.

Accepted Answer

A) True 
 B)False

Question 13

According to the General Electric strategic planning grid,an opportunity that is low on the "business strengths" dimension but high on the "industry attractiveness" dimension should be

Accepted Answer

A) called a strategic business unit. 
B) supported if it is an existing business,but probably not supported if it is a new opportunity. 
C) immediately supported with large investment. 
D) sold off or discontinued. 
E) viewed as a "green" (high growth)opportunity. 
A) called a strategic business unit. 
B) supported if it is an existing business,but probably not supported if it is a new opportunity. 
C) immediately supported with large investment. 
D) sold off or discontinued. 
E) viewed as a "green" (high growth)opportunity.

Question 14

Few people in Europe diet; so the same soft drink that PepsiCo sells in the U.S.under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which area of the external market environment?

Accepted Answer

A) competitive 
B) legal 
C) cultural and social 
D) political 
E) economic 
A) competitive 
B) legal 
C) cultural and social 
D) political 
E) economic

Question 15

A mission statement can help a manager decide which opportunities to pursue and which to screen out.

Accepted Answer

A) True 
 B)False

Question 16

The objectives that are expected to shape the direction and operation of the whole business are known as ________ objectives.

Accepted Answer

A) R&D 
B) collective 
C) price 
D) personal selling 
E) company 
A) R&D 
B) collective 
C) price 
D) personal selling 
E) company

Question 17

Generation Z is described as "digital natives."

Accepted Answer

A) True 
 B)False

Question 18

Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?

Accepted Answer

A) company objectives 
B) production objectives 
C) product objectives 
D) marketing objectives 
E) All these objectives would need to be specified beforehand. 
A) company objectives 
B) production objectives 
C) product objectives 
D) marketing objectives 
E) All these objectives would need to be specified beforehand.

Question 19

Many people think that it is unethical to spy on competitors to obtain their trade secrets,but it is perfectly legal.

Accepted Answer

A) True 
 B)False

Question 20

In market-directed economies,unregulated monopolies are rare.

Accepted Answer

A) True 
 B)False

The Robinson-Patman Act specifically aims at

Market share is an important marketing metric used by marketing managers to track how well their product is doing in a particular market.

When marketers select criteria to help screen for new market opportunities,they should include quantitative components such as

One widely used measure of income in most countries is

The "continuum of environmental sensitivity" suggests that

A manager could be fined for violating the antimonopoly laws,but he or she could not be sent to jail.

The cultural and social environment affects how and why people live and behave as they do.

Good relations with intermediaries,good locations,and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities.

A marketing analyst for a chicken processor reports that a rising percentage of people are eating chicken because it has less fat than beef.Clearly,this firm's opportunities may improve with this change in the

Compared to some countries in Latin America,the rate of inflation in the U.S.is low.

One hundred percent of which country's population was in urban areas in 2013?

Even though the more developed industrial nations don't have the largest populations,they do have the biggest share of the world's GDP.

According to the General Electric strategic planning grid,an opportunity that is low on the "business strengths" dimension but high on the "industry attractiveness" dimension should be

Few people in Europe diet; so the same soft drink that PepsiCo sells in the U.S.under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which area of the external market environment?

A mission statement can help a manager decide which opportunities to pursue and which to screen out.

The objectives that are expected to shape the direction and operation of the whole business are known as ________ objectives.

Generation Z is described as "digital natives."

Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?

Many people think that it is unethical to spy on competitors to obtain their trade secrets,but it is perfectly legal.

In market-directed economies,unregulated monopolies are rare.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 3: Evaluating Opportunities in the Changing Market Environment

The Robinson-Patman Act specifically aims at

Market share is an important marketing metric used by marketing managers to track how well their product is doing in a particular market.

When marketers select criteria to help screen for new market opportunities,they should include quantitative components such as

One widely used measure of income in most countries is

The "continuum of environmental sensitivity" suggests that

A manager could be fined for violating the antimonopoly laws,but he or she could not be sent to jail.

The cultural and social environment affects how and why people live and behave as they do.

Good relations with intermediaries,good locations,and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities.

A marketing analyst for a chicken processor reports that a rising percentage of people are eating chicken because it has less fat than beef.Clearly,this firm's opportunities may improve with this change in the

Compared to some countries in Latin America,the rate of inflation in the U.S.is low.

One hundred percent of which country's population was in urban areas in 2013?

Even though the more developed industrial nations don't have the largest populations,they do have the biggest share of the world's GDP.

According to the General Electric strategic planning grid,an opportunity that is low on the "business strengths" dimension but high on the "industry attractiveness" dimension should be

Few people in Europe diet; so the same soft drink that PepsiCo sells in the U.S.under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which area of the external market environment?

A mission statement can help a manager decide which opportunities to pursue and which to screen out.

The objectives that are expected to shape the direction and operation of the whole business are known as ________ objectives.

Generation Z is described as "digital natives."

Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?

Many people think that it is unethical to spy on competitors to obtain their trade secrets,but it is perfectly legal.

In market-directed economies,unregulated monopolies are rare.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters