Question 1

Which of the following is true of interest rates?

Accepted Answer

A) They often change with changes in the economy. 
B) They affect consumer markets,but not business customers. 
C) They usually decrease during periods of inflation. 
D) They do not directly affect the total price borrowers must pay for loans. 
E) They do not affect the prices buyers pay. 
A) They often change with changes in the economy. 
B) They affect consumer markets,but not business customers. 
C) They usually decrease during periods of inflation. 
D) They do not directly affect the total price borrowers must pay for loans. 
E) They do not affect the prices buyers pay.

Question 2

Which of the following statements about the legal environment in the United States is true?

Accepted Answer

A) Individual managers are subject to criminal penalties. 
B) The Food and Drug Administration (FD
A) has no right to seize any product even if it violates the regulations. 
C) Many laws try to limit competition among firms. 
D) Consumer protection laws were introduced in the United States after 1940. 
E) Businesses managers are not subject to civil laws. 
A) Individual managers are subject to criminal penalties. 
B) The Food and Drug Administration (FD
A) has no right to seize any product even if it violates the regulations. 
C) Many laws try to limit competition among firms. 
D) Consumer protection laws were introduced in the United States after 1940. 
E) Businesses managers are not subject to civil laws.

Question 3

The business strengths dimension of the GE grid focuses on

Accepted Answer

A) market diversity. 
B) market growth rate. 
C) the ability of the company to pursue a product-market plan effectively. 
D) industry profitability. 
E) the social and legal environment. 
A) market diversity. 
B) market growth rate. 
C) the ability of the company to pursue a product-market plan effectively. 
D) industry profitability. 
E) the social and legal environment.

Question 4

Gross domestic product (GDP)is the

Accepted Answer

A) total cost of producing all goods and services sold in a year. 
B) total market value of goods and services provided in an economy in a year by both residents and nonresidents of that country. 
C) total market value of goods (but not services)consumed in an economy in a year. 
D) total market value of goods and services consumed in a year. 
E) total market value of goods (but not services)produced in an economy in a year. 
A) total cost of producing all goods and services sold in a year. 
B) total market value of goods and services provided in an economy in a year by both residents and nonresidents of that country. 
C) total market value of goods (but not services)consumed in an economy in a year. 
D) total market value of goods and services consumed in a year. 
E) total market value of goods (but not services)produced in an economy in a year.

Question 5

Product-market screening criteria should be mainly quantitative in nature,because qualitative criteria are too subjective.

Accepted Answer

A) True 
 B)False

Question 6

Pill Makers Pharmaceuticals extensively tests all its drugs to assure that it follows the

Accepted Answer

A) Sherman Act. 
B) Pure Food and Drug Act. 
C) Federal Trade Commission Act. 
D) Magnuson-Moss Act. 
E) Clayton Act. 
A) Sherman Act. 
B) Pure Food and Drug Act. 
C) Federal Trade Commission Act. 
D) Magnuson-Moss Act. 
E) Clayton Act.

Question 7

Competitive rivals are always easy to identify.

Accepted Answer

A) True 
 B)False

Question 8

Nationalism-or the emphasis on a country's interests before anything else-may affect the work of some marketing managers.

Accepted Answer

A) True 
 B)False

Question 9

Marketers no longer encounter differences among European countries.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following would NOT be a marketing strength for a local coffee shop?

Accepted Answer

A) a well-recognized brand 
B) a patented coffee blend 
C) established relations with local businesses 
D) access to large amounts of capital from a long-term relationship with a local bank 
E) counter staff that knows and understands customer preferences 
A) a well-recognized brand 
B) a patented coffee blend 
C) established relations with local businesses 
D) access to large amounts of capital from a long-term relationship with a local bank 
E) counter staff that knows and understands customer preferences

Question 11

The largest projected increase in the U.S.population,between 2005 and 2025,is projected to occur in the ________ age group.

Accepted Answer

A) 50-59 
B) 65-and-over 
C) 10-19 
D) 0-9 
E) 40-49 
A) 50-59 
B) 65-and-over 
C) 10-19 
D) 0-9 
E) 40-49

Question 12

According to estimates,which of the following countries has 100 percent literacy?

Accepted Answer

A) Norway 
B) Singapore 
C) Italy 
D) India 
E) Brazil 
A) Norway 
B) Singapore 
C) Italy 
D) India 
E) Brazil

Question 13

When using screening criteria to evaluate opportunities,

Accepted Answer

A) marketers must try to match opportunities to the firm's resources and objectives. 
B) quantitative but not qualitative criteria should be considered. 
C) opportunities that are not expected to be profitable after one year of implementation should always be dropped. 
D) the firm's weaknesses should be ignored. 
E) All these answers are correct. 
A) marketers must try to match opportunities to the firm's resources and objectives. 
B) quantitative but not qualitative criteria should be considered. 
C) opportunities that are not expected to be profitable after one year of implementation should always be dropped. 
D) the firm's weaknesses should be ignored. 
E) All these answers are correct.

Question 14

Which of the following age groups saw a decline in population from 2005 to 2015?

Accepted Answer

A) 0-9 
B) 10-19 
C) 30-39 
D) 40-49 
E) 80+ 
A) 0-9 
B) 10-19 
C) 30-39 
D) 40-49 
E) 80+

Question 15

Along with studying trends in the environment,a first step in looking for attractive opportunities is to

Accepted Answer

A) understand the resources and objectives of the firm. 
B) decide which product-markets the firm will enter. 
C) find new markets for present products. 
D) estimate product-market potentials. 
E) hire a marketing strategy planner. 
A) understand the resources and objectives of the firm. 
B) decide which product-markets the firm will enter. 
C) find new markets for present products. 
D) estimate product-market potentials. 
E) hire a marketing strategy planner.

Question 16

Gross domestic product (GDP)

Accepted Answer

A) is affected by economic conditions and the productivity of workers in the country. 
B) usually rises when there are bad economic conditions in an economy. 
C) is the amount of new capital invested in business in a year. 
D) is the total cost of producing all goods and services in a year. 
E) is the total market value of goods and services consumed in an economy in a year. 
A) is affected by economic conditions and the productivity of workers in the country. 
B) usually rises when there are bad economic conditions in an economy. 
C) is the amount of new capital invested in business in a year. 
D) is the total cost of producing all goods and services in a year. 
E) is the total market value of goods and services consumed in an economy in a year.

Question 17

As of 2015,which of the following countries does NOT have more than 80 percent of its population using the Internet?

Accepted Answer

A) Norway 
B) Germany 
C) Italy 
D) Finland 
A) Norway 
B) Germany 
C) Italy 
D) Finland

Question 18

Strong sentiments of nationalism facilitate growth in importing and exporting.

Accepted Answer

A) True 
 B)False

Question 19

Low consumer spending and a lack of adequate financing are conditions that arise mostly due to factors in

Accepted Answer

A) the competitive environment. 
B) the cultural and social environment. 
C) the technological environment. 
D) the political environment. 
E) the economic environment. 
A) the competitive environment. 
B) the cultural and social environment. 
C) the technological environment. 
D) the political environment. 
E) the economic environment.

Question 20

Unlike the GDP,the GNI

Accepted Answer

A) includes foreign income. 
B) is the total market value of all goods and services provided in a country's economy in a year by nonresidents. 
C) includes the income earned by residents who do not own resources in that nation. 
D) does not include income earned by foreigners who own resources in that nation. 
E) is a measure of regional income. 
A) includes foreign income. 
B) is the total market value of all goods and services provided in a country's economy in a year by nonresidents. 
C) includes the income earned by residents who do not own resources in that nation. 
D) does not include income earned by foreigners who own resources in that nation. 
E) is a measure of regional income.

Which of the following is true of interest rates?

Which of the following statements about the legal environment in the United States is true?

The business strengths dimension of the GE grid focuses on

Gross domestic product (GDP)is the

Product-market screening criteria should be mainly quantitative in nature,because qualitative criteria are too subjective.

Pill Makers Pharmaceuticals extensively tests all its drugs to assure that it follows the

Competitive rivals are always easy to identify.

Nationalism-or the emphasis on a country's interests before anything else-may affect the work of some marketing managers.

Marketers no longer encounter differences among European countries.

Which of the following would NOT be a marketing strength for a local coffee shop?

The largest projected increase in the U.S.population,between 2005 and 2025,is projected to occur in the ________ age group.

According to estimates,which of the following countries has 100 percent literacy?

When using screening criteria to evaluate opportunities,

Which of the following age groups saw a decline in population from 2005 to 2015?

Along with studying trends in the environment,a first step in looking for attractive opportunities is to

Gross domestic product (GDP)

As of 2015,which of the following countries does NOT have more than 80 percent of its population using the Internet?

Strong sentiments of nationalism facilitate growth in importing and exporting.

Low consumer spending and a lack of adequate financing are conditions that arise mostly due to factors in

Unlike the GDP,the GNI

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 3: Evaluating Opportunities in the Changing Market Environment

Which of the following is true of interest rates?

Which of the following statements about the legal environment in the United States is true?

The business strengths dimension of the GE grid focuses on

Gross domestic product (GDP)is the

Product-market screening criteria should be mainly quantitative in nature,because qualitative criteria are too subjective.

Pill Makers Pharmaceuticals extensively tests all its drugs to assure that it follows the

Competitive rivals are always easy to identify.

Nationalism-or the emphasis on a country's interests before anything else-may affect the work of some marketing managers.

Marketers no longer encounter differences among European countries.

Which of the following would NOT be a marketing strength for a local coffee shop?

The largest projected increase in the U.S.population,between 2005 and 2025,is projected to occur in the ________ age group.

According to estimates,which of the following countries has 100 percent literacy?

When using screening criteria to evaluate opportunities,

Which of the following age groups saw a decline in population from 2005 to 2015?

Along with studying trends in the environment,a first step in looking for attractive opportunities is to

Gross domestic product (GDP)

As of 2015,which of the following countries does NOT have more than 80 percent of its population using the Internet?

Strong sentiments of nationalism facilitate growth in importing and exporting.

Low consumer spending and a lack of adequate financing are conditions that arise mostly due to factors in

Unlike the GDP,the GNI

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters