Exam 7: Attitudes and Attitude Change

Marketpro Inc.,a marketing firm,has been asked to conduct a market research on consumers' attitudes toward online shopping websites.In order to achieve its research objectives,Marketpro has been actively monitoring consumers' attitude over time through information collected from several social networking sites and blog posts.This process is best described as _____.

Karen Bates has owned several Honda automobiles throughout her life.So,when she decided to purchase a new car for her daughter,her brand loyalty made the decision easy.Consequently,she gifted her daughter the latest Honda car.According to the functional theory of attitudes,this scenario relates to the _____ function of attitude.

_____ are relatively enduring overall evaluations of objects,products,services,issues,or people.

Which of the following is true about the effects of the source of a message on consumer attitudes?

To gain the attention of audiences with lower levels of involvement,advertisers must implement the primacy effect in their messages.

Initial judgment theory proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitude.

Mike has a passion for sports cars.He owns an envious array of sports sedans and supercars,and keeps himself updated about the latest models,their features,and so on.According to the elaboration likelihood model,which of the following is most likely to be activated when Mike comes across an advertisement for a new sports vehicle introduced in the market?

Attitude-behavior consistency refers to the extent to which a strong relationship exists between attitudes and actual behavior.

According to the elaboration likelihood model,if the central route to persuasion is activated,the consumer develops a number of cognitive responses regarding the incoming message that may either support or contradict the information.

ATTITUDE SCENARIO Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: -Refer to the Attitude Scenario.Which of the following is true about Serena's overall attitude following the implementation of the attitude-toward-the-object model?

The _____ illustrates how attitudes are changed based on differing levels of consumer involvement.

Attitudes motivate people to behave in relatively consistent ways.

Trustworthy sources can be persuasive even if they're not experts,and expert sources can be persuasive even if they're perceived as being untrustworthy.

Which of the following are the two routes to persuasion according to the elaboration likelihood model?

Using the elaboration likelihood model (ELM),illustrate how attitudes are changed based on differing levels of consumer involvement.

Which of the following terms refers to specific attempts to change attitudes?

William is planning a vacation to Europe.He looks for travel packages that provide accommodation and travel facilities.He finds two packages that provide these criteria.He gives package 1 belief ratings of 8 and 7 respectively,and package 2 belief ratings of 9 and 5 respectively.Next,he gives these criteria evaluative ratings of 3 and 2 respectively.Finally,he calculates the overall attitude using the attitude-toward-object model and chooses package 1 over package 2 based on the score.Which of the following is the overall attitude score of package 1?

Which of the following is true about message appeals?

Attitude auditing refers to the extent to which a company actively monitors its customers' attitudes over time.

The basic premise of _____ is that consumers are motivated to maintain perceived consistency in the relations found in mental systems.