Exam 7: Attitudes and Attitude Change

The behavioral intentions model explicitly focuses on the consumer's attitude toward the object rather than the attitude toward the behavior of buying.

Name and describe the four functions of attitudes.

Highly explicit sexual content in advertisements effectively directs consumers' attention to the product advertised.

Which type of cues refer specifically to information found in the message that pertains directly to the product,its attributes,its advantages,or the consequences of its use?

Justin wants to buy a new smartphone.He did a lot of research over the Internet and identified four attributes that he would rate his smartphone options on.He considered low price,sensitivity to touch,low weight,and compatibility with apps,as the attributes.He used a ten-point scale to rate how he thought each of his options would perform or how likely was it that the phones had those attributes.Next,he used a -3 to +3 scale to rate how he felt about these attributes.Finally,he opted for one particular model based on the highest overall attitude score.Which model did Justin implement?

Which of the following refers to a function of attitudes that allows consumers to simplify their decision-making processes?

The attractiveness of the person delivering the message,the number of arguments presented,the expertise of the spokesperson,and the imagery or music presented along with the message are examples of _____.

The _____ function of attitudes is based on the concept of reward and punishment.

According to the elaboration likelihood model of persuasion,nonproduct related information such as music or the imagery presented along with the message,are examples of central cues.

Nathan is a chain smoker who habitually discounts the negative consequences of smoking.This is an example of the _____ function of attitudes.

According to the _____,attitudes possess three components: affect,behavior,and cognitions.

According to the elaboration likelihood model of persuasion,if the consumer is influenced more by peripheral cues than central cues,any resulting belief or attitude change will likely be enduring.

The _____,sometimes referred to as the theory of reasoned action,explicitly focuses on the consumer's attitude toward the behavior of buying rather than the attitude toward the object.

According to the social judgment theory,a message that is perceived as being opposed to the original attitude position will fall within the _____.

The theory of planned action expands upon the behavioral intentions model by including a subjective norm component.

_____ refer to the characteristics of the person or character delivering a message that influence persuasion.

Ken Rogers wants to purchase a new computer for his daughter.In order to make this purchase,he carefully collects information about the latest models in the market,their features,and prices.He plans to make the actual purchase only after extensively researching and evaluating the various models available in the market.According to the hierarchy of effects approach to attitudes,which of the following best describes Ken's actions?

Percy Gray,a professional nature photographer,is planning to buy a camera.Recently,when he came across a Nikon ad on a magazine,he carefully considered and evaluated the various attributes of the cameras.He was keen on weighing the advantages against the price and also considered the usability of the products under inclement weather conditions.In this instance,Percy Gray can be said to focus on the _____.

Which of the following theories proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

ATTITUDE SCENARIO Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: -Refer to the Attitude Scenario.Serena sees an advertisement for Philips Model A which states that it has the least energy consumption compared to the other models.According to the elaboration likelihood model (ELM),she is most likely to be influenced by the _____ route to persuasion.