Exam 7: Attitudes and Attitude Change

The ATO approach is known as the _____,which indicates that attitudes are formed holistically across a number of attributes,with poor ratings on one attribute being compensated for by higher ratings on another attribute.

Persuasion refers to specific attempts to change attitudes.

In interactive communications,the information flow represents a "one-way street" in which consumers passively receive messages from marketers.

The utilitarian function of attitudes works as a defense mechanism for consumers.

A primacy effect is said to occur when material presented toward the end of the advertisement has the most impact.

The basic premise of balance theory is that consumers are motivated to maintain perceived consistency in the relations found in the triad (composed of observer,person,and object).

The knowledge function of attitudes allows consumers to simplify decision-making processes.

The credibility of sources impacts the certainty with which consumer attitudes are held,with lower levels of credibility leading to higher levels of certainty.

The balance theory is based on the consistency principle.

Attitude-behavior models tend to perform very well in impulse-buying situations.

AUTOMOBILE SCENARIO Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: -Refer to the Automobile Scenario.According to the attitude-toward-the-object approach to attitude change,if Honda publicized the fact that Accord is also being offered as a hybrid with more environment-friendly features,by which of the following methods is Honda attempting to change this consumer's attitude toward its brand?

According to the ABC approach to attitudes,the statement,"I really like my smartphone," is an example of the behavior component of attitude.

Which of the following is true of the elaboration likelihood model?

Which of the following refers to an approach that suggests that the three components of attitudes may be formed in a sequential pattern?

According to social judgment theory,a message that is perceived as being far away from,or opposed to,the original attitude position will fall within the latitude of rejection.

Explain how the behavioral intentions model differs from the attitude-toward-the-object (ATO)model.

Which of the following concepts are used in social judgment theory to explain attitude change?

The behavioral influence hierarchy suggests that some behaviors occur without either beliefs or affect being strongly formed beforehand.

According to the elaboration likelihood model (ELM),if a consumer is highly involved with a message,the peripheral route to persuasion will be followed.

AUTOMOBILE SCENARIO Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: -Refer to the Automobile Scenario.Based on the attitude-toward-the-object model,what is the consumer's overall attitude ( )toward Honda Accord?