Question 1

The value-expressive function of attitudes:

Accepted Answer

A)  allows consumers to simplify their decision-making processes. 
B)  enables a consumer to express his or her core values, self-concept, and beliefs to others. 
C)  works as a defense mechanism for consumers to avoid facts or defend themselves from their own low self-concept. 
D)  compensates for a general feeling of being out-of-shape, thereby protecting the ego and self-image. 
E)  provides a negative expression of the type of person a consumer perceives himself or herself to be and the values that they hold. 
A)  allows consumers to simplify their decision-making processes. 
B)  enables a consumer to express his or her core values, self-concept, and beliefs to others. 
C)  works as a defense mechanism for consumers to avoid facts or defend themselves from their own low self-concept. 
D)  compensates for a general feeling of being out-of-shape, thereby protecting the ego and self-image. 
E)  provides a negative expression of the type of person a consumer perceives himself or herself to be and the values that they hold.

Question 2

Which of the following is true about the attitude-behavior relationship?

Accepted Answer

A)  As the length of time between attitude measurement and overt behavior grows, the predictive ability of attitudinal models increases. 
B)  The specificity with which attitudes are measured has an impact on accuracy. 
C)  When consumers feel rushed, decision making is stalled. 
D)  Strong environmental pressures have no effect on consumers while they perform intended behaviors. 
E)  Attitude-behavior models tend to perform very well in impulse-buying situations. 
A)  As the length of time between attitude measurement and overt behavior grows, the predictive ability of attitudinal models increases. 
B)  The specificity with which attitudes are measured has an impact on accuracy. 
C)  When consumers feel rushed, decision making is stalled. 
D)  Strong environmental pressures have no effect on consumers while they perform intended behaviors. 
E)  Attitude-behavior models tend to perform very well in impulse-buying situations.

Question 3

In the balance theory,the system (composed of observer,person,and object)is referred to as a _____.

Accepted Answer

A)  unit 
B)  sentiment 
C)  network 
D)  cue 
E)  triad 
A)  unit 
B)  sentiment 
C)  network 
D)  cue 
E)  triad

Question 4

Which of the following best explains impulse purchases?

Accepted Answer

A)  High-involvement hierarchy 
B)  Low-involvement hierarchy 
C)  Experiential perspective 
D)  Behavioral influence 
E)  Reinforcement perspective 
A)  High-involvement hierarchy 
B)  Low-involvement hierarchy 
C)  Experiential perspective 
D)  Behavioral influence 
E)  Reinforcement perspective

Question 5

The ATO approach is known as a non-compensatory model.

Accepted Answer

A) True 
 B)False

Question 6

According to the changing schema-based affect theory,if the affect found in a schema can be changed,then the attitude toward a brand will change as well.

Accepted Answer

A) True 
 B)False

Question 7

ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
  
-Refer to the Attitude Scenario.According to the attitude-toward-the-object approach,if Braun introduced extra styling features like straightening and curling,which of the following methods is Braun using to change consumer attitude toward its brand?

Accepted Answer

A)  Changing beliefs 
B)  Adding beliefs about new attributes 
C)  Changing evaluations 
D)  Changing schema-based affect 
E)  Adding a social norm 
A)  Changing beliefs 
B)  Adding beliefs about new attributes 
C)  Changing evaluations 
D)  Changing schema-based affect 
E)  Adding a social norm

Question 8

According to the social judgment theory,in which of the following instances does assimilation occur?

Accepted Answer

A)  When the consumer is not involved with the message 
B)  When an incoming message is perceived as falling within the latitude of rejection 
C)  When material presented early in a message is most influential 
D)  When material presented later in the message has the most impact 
E)  When an incoming message falls within the latitude of acceptance 
A)  When the consumer is not involved with the message 
B)  When an incoming message is perceived as falling within the latitude of rejection 
C)  When material presented early in a message is most influential 
D)  When material presented later in the message has the most impact 
E)  When an incoming message falls within the latitude of acceptance

Question 9

As the length of time between attitude measurement and overt behavior grows,the predictive ability of attitudinal models strengthens.

Accepted Answer

A) True 
 B)False

Question 10

According to the social judgment theory,when an incoming message falls within the latitude of acceptance,_____ occurs.

Accepted Answer

A)  attitude tracking 
B)  contrast effect 
C)  assimilation 
D)  anchoring 
E)  bandwagon effect 
A)  attitude tracking 
B)  contrast effect 
C)  assimilation 
D)  anchoring 
E)  bandwagon effect

Question 11

Contradicting thoughts are known as negative arguments.

Accepted Answer

A) True 
 B)False

Question 12

In balance theory,unit relations are the relations between the observer (consumer)and the other elements in the system.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is true regarding sex appeals in advertising?

Accepted Answer

A)  Consumers find sexually appealing ads to be largely ineffective. 
B)  The use of nudity is ineffective for products that have intimate appeal. 
C)  Males and females alike tend to react negatively to female nudity in advertising. 
D)  Moderate levels of nudity are more preferred by consumers. 
E)  Sex appeals in ads are effective regardless of the type of product being advertised. 
A)  Consumers find sexually appealing ads to be largely ineffective. 
B)  The use of nudity is ineffective for products that have intimate appeal. 
C)  Males and females alike tend to react negatively to female nudity in advertising. 
D)  Moderate levels of nudity are more preferred by consumers. 
E)  Sex appeals in ads are effective regardless of the type of product being advertised.

Question 14

Sean recently bought an expensive tablet from Sigma Inc.He is very happy and satisfied with the tablet's performance and has even started promoting it on social networks.He feels strongly about Sigma's products and plans to make more purchases from the company in the future.The way Sean feels about Sigma Inc.and its products represents his _____.

Accepted Answer

A)  prejudice 
B)  trustworthiness 
C)  changing beliefs 
D)  attitude 
E)  latitude of rejection 
A)  prejudice 
B)  trustworthiness 
C)  changing beliefs 
D)  attitude 
E)  latitude of rejection

Question 15

Which of the following is true about social judgment theory?

Accepted Answer

A)  When an incoming message falls within the latitude of acceptance, contrast effect occurs. 
B)  When the original attitude is weak, the latitude of rejection is large. 
C)  When an incoming message falls within the latitude of acceptance, the attitude of the consumer is likely to change in the direction opposite to the message. 
D)  When a message is perceived as being opposed to the original attitude position, it will fall within the latitude of rejection. 
E)  When an incoming message falls within the latitude of rejection, assimilation occurs. 
A)  When an incoming message falls within the latitude of acceptance, contrast effect occurs. 
B)  When the original attitude is weak, the latitude of rejection is large. 
C)  When an incoming message falls within the latitude of acceptance, the attitude of the consumer is likely to change in the direction opposite to the message. 
D)  When a message is perceived as being opposed to the original attitude position, it will fall within the latitude of rejection. 
E)  When an incoming message falls within the latitude of rejection, assimilation occurs.

Question 16

According to the _____,behavior change can precede belief and attitude change.

Accepted Answer

A)  attitude-toward-the-object approach 
B)  elaboration likelihood model 
C)  balance theory 
D)  schema-based affect approach 
E)  behavioral influence approach 
A)  attitude-toward-the-object approach 
B)  elaboration likelihood model 
C)  balance theory 
D)  schema-based affect approach 
E)  behavioral influence approach

Question 17

Explain the formula for predicting attitudes using the attitude-toward-the-object approach.

Accepted Answer

The formula for predicting attitudes usi

Question 18

Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.

Accepted Answer

The basic premise of balance theory is t

Question 19

ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
  
-Refer to the Attitude Scenario.Based on the attitude-toward-the-object model,what is Serena's overall attitude (   )toward Braun Model B?

Accepted Answer

A)  23 
B)  54 
C)  50 
D)  44 
E)  62 
A)  23 
B)  54 
C)  50 
D)  44 
E)  62

Question 20

The statement,"Volvo vehicles are the safest automobiles," is an example of the _____ component of attitude.

Accepted Answer

A)  abstract 
B)  affect 
C)  behavior 
D)  cognitive 
E)  relational 
A)  abstract 
B)  affect 
C)  behavior 
D)  cognitive 
E)  relational

The value-expressive function of attitudes:

Which of the following is true about the attitude-behavior relationship?

In the balance theory,the system (composed of observer,person,and object)is referred to as a _____.

Which of the following best explains impulse purchases?

The ATO approach is known as a non-compensatory model.

According to the changing schema-based affect theory,if the affect found in a schema can be changed,then the attitude toward a brand will change as well.

According to the social judgment theory,in which of the following instances does assimilation occur?

As the length of time between attitude measurement and overt behavior grows,the predictive ability of attitudinal models strengthens.

According to the social judgment theory,when an incoming message falls within the latitude of acceptance,_____ occurs.

Contradicting thoughts are known as negative arguments.

In balance theory,unit relations are the relations between the observer (consumer)and the other elements in the system.

Which of the following statements is true regarding sex appeals in advertising?

Which of the following is true about social judgment theory?

According to the _____,behavior change can precede belief and attitude change.

Explain the formula for predicting attitudes using the attitude-toward-the-object approach.

Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.

The statement,"Volvo vehicles are the safest automobiles," is an example of the _____ component of attitude.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 7: Attitudes and Attitude Change

The value-expressive function of attitudes:

Which of the following is true about the attitude-behavior relationship?

In the balance theory,the system (composed of observer,person,and object)is referred to as a _____.

Which of the following best explains impulse purchases?

The ATO approach is known as a non-compensatory model.

According to the changing schema-based affect theory,if the affect found in a schema can be changed,then the attitude toward a brand will change as well.

According to the social judgment theory,in which of the following instances does assimilation occur?

As the length of time between attitude measurement and overt behavior grows,the predictive ability of attitudinal models strengthens.

According to the social judgment theory,when an incoming message falls within the latitude of acceptance,_____ occurs.

Contradicting thoughts are known as negative arguments.

In balance theory,unit relations are the relations between the observer (consumer)and the other elements in the system.

Which of the following statements is true regarding sex appeals in advertising?

Which of the following is true about social judgment theory?

According to the _____,behavior change can precede belief and attitude change.

Explain the formula for predicting attitudes using the attitude-toward-the-object approach.

Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.

The statement,"Volvo vehicles are the safest automobiles," is an example of the _____ component of attitude.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters