Question 1

Impulse purchases are never motivated by feelings.

Accepted Answer

A) True 
 B)False

Question 2

Define attitude and describe the ABC approach to attitudes.For each component of this approach,give an example that illustrates that component of your attitude regarding a product or activity.

Accepted Answer

An attitude is a relatively enduring ove

Question 3

In the high-involvement hierarchy,beliefs and feelings about products are formed first following which,the consumer decides whether or not to buy the product.

Accepted Answer

A) True 
 B)False

Question 4

According to the functional theory of attitudes,the _____ function of consumer attitudes enables a consumer to protect him- or herself from information that may be threatening.

Accepted Answer

A)  utilitarian function 
B)  value-expressive function 
C)  ego-defensive function 
D)  hedonic function 
E)  cognitive function 
A)  utilitarian function 
B)  value-expressive function 
C)  ego-defensive function 
D)  hedonic function 
E)  cognitive function

Question 5

_____ refers to the extent to which a company actively monitors its customers' attitudes over time.

Accepted Answer

A)  Marketing audit 
B)  Affect monitoring 
C)  Attitude tracking 
D)  Planned monitoring 
E)  Proactive assessment 
A)  Marketing audit 
B)  Affect monitoring 
C)  Attitude tracking 
D)  Planned monitoring 
E)  Proactive assessment

Question 6

Attitude change tends to be relatively enduring when it occurs in the central route.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is true about message construction?

Accepted Answer

A)  Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader. 
B)  Overly complex messages always lead to favorable reactions. 
C)  Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a low level of involvement with the product. 
D)  If marketers are attempting to reach a highly involved audience, important information should ideally be placed later in the message. 
E)  Consumers with low involvement are more motivated to attend to a larger number of arguments than are highly motivated consumers. 
A)  Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader. 
B)  Overly complex messages always lead to favorable reactions. 
C)  Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a low level of involvement with the product. 
D)  If marketers are attempting to reach a highly involved audience, important information should ideally be placed later in the message. 
E)  Consumers with low involvement are more motivated to attend to a larger number of arguments than are highly motivated consumers.

Question 8

The elaboration likelihood model (ELM)illustrates how consumers compare incoming information to their existing attitudes about a particular object or issue.

Accepted Answer

A) True 
 B)False

Question 9

In the balance theory,the object-person relation is referred to as a(n)_____ relation.

Accepted Answer

A)  sentiment 
B)  unit 
C)  primary 
D)  secondary 
E)  central 
A)  sentiment 
B)  unit 
C)  primary 
D)  secondary 
E)  central

Question 10

Which of the following is the formula for predicting attitudes using the attitude-toward-the-object model?

Accepted Answer

A)    
B)    
C)    
D)    
E)    
A)    
B)    
C)    
D)    
E)

Question 11

Which of the following instances refers to experiential hierarchy?

Accepted Answer

A)  Aaron wants to purchase a new car for his family. Since he wouldn't be the only one driving it, he involves his family in the purchase decision. They discuss different brands, product features, maintenance issues, mileage, and so on. Finally, they decide on one particular model and Aaron places an order for that car. 
B)  Eva is spending her weekend in New York City with her friends. They decide to explore the city and window-shop at some exclusive designer outlets. Even though Eva had no intentions to shop, she sees a beautiful designer bag on sale and instantly buys it as she finds it extremely hard to resist. 
C)  Kylie has been asked by her mother to go buy groceries for the week. Kylie visits the supermarket and picks up the same items that her mother normally purchases. 
D)  Jack is the owner of a cafe in Texas. His cafe has the ambience of the Wild West with pictures of horses and cowboys on the walls. The waiters are also dressed in cowboy outfits. Jack feels that people love hanging out in his cafe as they enjoy the unique ambience and service. 
E)  Brian is the owner of an Italian restaurant in Ohio. His restaurant plays soft, soothing music in the background as he feels that such music makes people feel relaxed and order more drinks. 
A)  Aaron wants to purchase a new car for his family. Since he wouldn't be the only one driving it, he involves his family in the purchase decision. They discuss different brands, product features, maintenance issues, mileage, and so on. Finally, they decide on one particular model and Aaron places an order for that car. 
B)  Eva is spending her weekend in New York City with her friends. They decide to explore the city and window-shop at some exclusive designer outlets. Even though Eva had no intentions to shop, she sees a beautiful designer bag on sale and instantly buys it as she finds it extremely hard to resist. 
C)  Kylie has been asked by her mother to go buy groceries for the week. Kylie visits the supermarket and picks up the same items that her mother normally purchases. 
D)  Jack is the owner of a cafe in Texas. His cafe has the ambience of the Wild West with pictures of horses and cowboys on the walls. The waiters are also dressed in cowboy outfits. Jack feels that people love hanging out in his cafe as they enjoy the unique ambience and service. 
E)  Brian is the owner of an Italian restaurant in Ohio. His restaurant plays soft, soothing music in the background as he feels that such music makes people feel relaxed and order more drinks.

Question 12

The ego-defensive function of attitudes enables a consumer to protect him- or herself from information that may be threatening.

Accepted Answer

A) True 
 B)False

Question 13

In the attitude-toward-the-object (ATO)model,the belief ratings (b)do not vary across the brands under consideration,while the evaluation ratings do.

Accepted Answer

A) True 
 B)False

Question 14

From a traditional advertising perspective,the basic communication model is referred to as a _____ approach.

Accepted Answer

A)  "one-to-one" 
B)  "many-to-one" 
C)  "one-to-many" 
D)  "many-to-many" 
E)  "one-way-street" 
A)  "one-to-one" 
B)  "many-to-one" 
C)  "one-to-many" 
D)  "many-to-many" 
E)  "one-way-street"

Question 15

Which of the following expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?

Accepted Answer

A)  Theory of planned action 
B)  Theory of self-efficacy 
C)  Balance theory 
D)  Elaboration likelihood theory 
E)  Social judgment theory 
A)  Theory of planned action 
B)  Theory of self-efficacy 
C)  Balance theory 
D)  Elaboration likelihood theory 
E)  Social judgment theory

Question 16

Stella is surfing the Internet to look for affordable apartments in New York City.Every time she clicks on a link to a website,she gets interrupted by random pop-up ads.She doesn't know how to disable these pop-ups and finds them extremely irritating.In the basic communications model,these pop-up ads are classified as _____.

Accepted Answer

A)  stimulants 
B)  noise 
C)  encrypted data 
D)  mediators 
E)  moderators 
A)  stimulants 
B)  noise 
C)  encrypted data 
D)  mediators 
E)  moderators

Question 17

Balance theory is based on the _____,which states that human beings prefer consistency among their beliefs,attitudes,and behaviors.

Accepted Answer

A)  reality principle 
B)  pleasure principle 
C)  congruency principle 
D)  consistency principle 
E)  hedonic principle 
A)  reality principle 
B)  pleasure principle 
C)  congruency principle 
D)  consistency principle 
E)  hedonic principle

Question 18

The ego-defensive function of consumer attitudes:

Accepted Answer

A)  is based on the concept of reward and punishment. 
B)  makes a consumer vulnerable to information that may be threatening. 
C)  enables a consumer to express his or her core values, self-concept, and beliefs to others. 
D)  allows consumers to simplify decision-making processes. 
E)  works as a protection mechanism. 
A)  is based on the concept of reward and punishment. 
B)  makes a consumer vulnerable to information that may be threatening. 
C)  enables a consumer to express his or her core values, self-concept, and beliefs to others. 
D)  allows consumers to simplify decision-making processes. 
E)  works as a protection mechanism.

Question 19

AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
  
-Refer to the Automobile Scenario.The consumer comes across an advertisement that shows Honda stating that Accord is being offered as an environment-friendly hybrid model.According to the elaboration likelihood model (ELM),this consumer is most likely to be influenced by the _____ route to persuasion.

Accepted Answer

A)  central 
B)  peripheral 
C)  secondary 
D)  sentiment 
E)  unit 
A)  central 
B)  peripheral 
C)  secondary 
D)  sentiment 
E)  unit

Question 20

Pearl Beauty Inc.,a leading cosmetics firm,wants to introduce its new anti-aging cream in the market.Since its target audience comprises mostly of women in their mid-30s,Pearl Beauty decided to feature a well-known model in the advertisement who is also in her mid-30s.According to the _____,using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.

Accepted Answer

A)  congruency hypothesis 
B)  elaboration likelihood model 
C)  matchup hypothesis 
D)  resonance hypothesis 
E)  primacy effect 
A)  congruency hypothesis 
B)  elaboration likelihood model 
C)  matchup hypothesis 
D)  resonance hypothesis 
E)  primacy effect

Impulse purchases are never motivated by feelings.

Define attitude and describe the ABC approach to attitudes.For each component of this approach,give an example that illustrates that component of your attitude regarding a product or activity.

In the high-involvement hierarchy,beliefs and feelings about products are formed first following which,the consumer decides whether or not to buy the product.

According to the functional theory of attitudes,the _____ function of consumer attitudes enables a consumer to protect him- or herself from information that may be threatening.

_____ refers to the extent to which a company actively monitors its customers' attitudes over time.

Attitude change tends to be relatively enduring when it occurs in the central route.

Which of the following is true about message construction?

The elaboration likelihood model (ELM)illustrates how consumers compare incoming information to their existing attitudes about a particular object or issue.

In the balance theory,the object-person relation is referred to as a(n)_____ relation.

Which of the following is the formula for predicting attitudes using the attitude-toward-the-object model?

Which of the following instances refers to experiential hierarchy?

The ego-defensive function of attitudes enables a consumer to protect him- or herself from information that may be threatening.

In the attitude-toward-the-object (ATO)model,the belief ratings (b)do not vary across the brands under consideration,while the evaluation ratings do.

From a traditional advertising perspective,the basic communication model is referred to as a _____ approach.

Which of the following expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?

Balance theory is based on the _____,which states that human beings prefer consistency among their beliefs,attitudes,and behaviors.

The ego-defensive function of consumer attitudes:

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 7: Attitudes and Attitude Change

Impulse purchases are never motivated by feelings.

Define attitude and describe the ABC approach to attitudes.For each component of this approach,give an example that illustrates that component of your attitude regarding a product or activity.

In the high-involvement hierarchy,beliefs and feelings about products are formed first following which,the consumer decides whether or not to buy the product.

According to the functional theory of attitudes,the _____ function of consumer attitudes enables a consumer to protect him- or herself from information that may be threatening.

_____ refers to the extent to which a company actively monitors its customers' attitudes over time.

Attitude change tends to be relatively enduring when it occurs in the central route.

Which of the following is true about message construction?

The elaboration likelihood model (ELM)illustrates how consumers compare incoming information to their existing attitudes about a particular object or issue.

In the balance theory,the object-person relation is referred to as a(n)_____ relation.

Which of the following is the formula for predicting attitudes using the attitude-toward-the-object model?

Which of the following instances refers to experiential hierarchy?

The ego-defensive function of attitudes enables a consumer to protect him- or herself from information that may be threatening.

In the attitude-toward-the-object (ATO)model,the belief ratings (b)do not vary across the brands under consideration,while the evaluation ratings do.

From a traditional advertising perspective,the basic communication model is referred to as a _____ approach.

Which of the following expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?

Balance theory is based on the _____,which states that human beings prefer consistency among their beliefs,attitudes,and behaviors.

The ego-defensive function of consumer attitudes:

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters