Question 1

Group influence refers to the ways in which group members influence attitudes,opinions,and behaviors of others within the group.

Accepted Answer

A) True 
 B)False

Question 2

Who controls information flow into the household in the household purchase process?

Accepted Answer

A)  Influencer 
B)  Gatekeeper 
C)  Purchaser 
D)  User 
E)  Decision maker 
A)  Influencer 
B)  Gatekeeper 
C)  Purchaser 
D)  User 
E)  Decision maker

Question 3

Members of The Harley Owners Group come together for members-only rides and other events.This is an example of a(n)_____ community.

Accepted Answer

A)  ethnic 
B)  brand 
C)  contractual 
D)  geographic 
E)  professional 
A)  ethnic 
B)  brand 
C)  contractual 
D)  geographic 
E)  professional

Question 4

Natalie regularly goes for treks with her college friends.This group of trekkers is an example of a formal group.

Accepted Answer

A) True 
 B)False

Question 5

Social power refers to the ability of an individual to rebel against the collective rule of a group or society at large.

Accepted Answer

A) True 
 B)False

Question 6

Richard,a tennis player,has dreams of winning all four Grand Slam titles so that he can be a member of the exclusive club of players with a Career Grand Slam.This is an example of a(n)_____ group.

Accepted Answer

A)  primary 
B)  aspirational 
C)  associative 
D)  dissociative 
E)  informal 
A)  primary 
B)  aspirational 
C)  associative 
D)  dissociative 
E)  informal

Question 7

Traffic Followers,a group promoting road safety,has a strict code of sanctioning members found flouting traffic rules.In some cases,nonconformity can result in expulsion from the group.This is an example of a group exercising _____ power over its members.

Accepted Answer

A)  referent 
B)  expert 
C)  reward 
D)  coercive 
E)  abusive 
A)  referent 
B)  expert 
C)  reward 
D)  coercive 
E)  abusive

Question 8

Name and describe the different types of reference groups that influence consumers.Give an example for each type with a group that influences your behavior.

Accepted Answer

A reference group is a group of individu

Question 9

Patrick graduated from college this year,however,he decided to stay with his parents in order to save money and pay off his college debts.Patrick is most likely to be described as being a part of _____.

Accepted Answer

A)  the sandwich generation 
B)  Generation X 
C)  the boomerang kids generation 
D)  the baby boomers generation 
E)  Generation Jones 
A)  the sandwich generation 
B)  Generation X 
C)  the boomerang kids generation 
D)  the baby boomers generation 
E)  Generation Jones

Question 10

Consumers avoid emulating members of aspirational groups as it tends to decrease their chances of membership into such groups.

Accepted Answer

A) True 
 B)False

Question 11

Name and describe the five types of social power.Explain the type or types of power the following people might hold over others' behavior.
(a) Judge
(b) Coach
(c) Parent
(d) Friend
(e) Doctor

Accepted Answer

The five types of social power are:
(1)R

Question 12

WEDDING SCENARIO
Janice is excited because her boyfriend just asked her to marry him. Though planning the wedding may be a big hassle for most people, Janice had it easy as her sister, a wedding planner, has taken over the task of planning the entire wedding. Janice should have been the one taking all the decisions, but her sister chose to be the sole decision-maker on account of her professional competence. Since Janice's parents are paying for the wedding, she needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. She will be getting married in a church, and the priest said she and her fiancé would have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't attend the sessions. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. Janice was mortified when her mother suggested this, saying, "But mom, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up her new household.
-Refer to Wedding Scenario.The fact that Janice was mortified at her mother's suggestion to wear her pink prom dress indicates that Janice is most likely to score highly on the _____ variable.

Accepted Answer

A)  need for cognition 
B)  typical intellectual engagement 
C)  openness to experience 
D)  susceptibility to interpersonal influence 
E)  separateness-connectedness 
A)  need for cognition 
B)  typical intellectual engagement 
C)  openness to experience 
D)  susceptibility to interpersonal influence 
E)  separateness-connectedness

Question 13

The American Heart Association (AHA)is an organization that promotes cardiac care.It organizes various awareness programs for the public on ways to prevent cardiac ailments.Which of the following types of social power does AHA have in the domain of cardiac care?

Accepted Answer

A)  Referent power 
B)  Legitimate power 
C)  Expert power 
D)  Reward power 
E)  Coercive power 
A)  Referent power 
B)  Legitimate power 
C)  Expert power 
D)  Reward power 
E)  Coercive power

Question 14

Describe two individual difference variables that play an important role in the extent to which consumers conform to others' expectations.

Accepted Answer

Three important variables are described

Question 15

Harriet just moved into a new neighborhood.She buys a new car and adopts a sense of fashion that will make her "fit in" with the rest in the neighborhood.The individual difference variable that Harriet is most likely to score high is _____.

Accepted Answer

A)  need for cognition 
B)  typical intellectual engagement 
C)  openness to experience 
D)  susceptibility to interpersonal influence 
E)  need for self-actualization 
A)  need for cognition 
B)  typical intellectual engagement 
C)  openness to experience 
D)  susceptibility to interpersonal influence 
E)  need for self-actualization

Question 16

Andy has always wanted to be a part of the college football team for as long as he can remember.He attends all the trials and works hard to maintain his athletic fitness.Being a part of the team appeals to Andy's _____ self.

Accepted Answer

A)  actual 
B)  extended 
C)  ideal 
D)  social 
E)  real 
A)  actual 
B)  extended 
C)  ideal 
D)  social 
E)  real

Question 17

Opinion leaders are also known as market mavens.

Accepted Answer

A) True 
 B)False

Question 18

WEDDING SCENARIO
Janice is excited because her boyfriend just asked her to marry him. Though planning the wedding may be a big hassle for most people, Janice had it easy as her sister, a wedding planner, has taken over the task of planning the entire wedding. Janice should have been the one taking all the decisions, but her sister chose to be the sole decision-maker on account of her professional competence. Since Janice's parents are paying for the wedding, she needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. She will be getting married in a church, and the priest said she and her fiancé would have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't attend the sessions. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. Janice was mortified when her mother suggested this, saying, "But mom, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up her new household.
-Refer to Wedding Scenario.This being Janice's wedding,she should ideally be the one taking decisions,but her sister stole the mantle of being the main decision-maker from Janice,on account of her professional competence as a wedding planner.Which of the following types of social power does Janice's sister exercise over Janice with regard to the wedding plans?

Accepted Answer

A)  Referent power 
B)  Expert power 
C)  Coercive power 
D)  Reward power 
E)  Legitimate power 
A)  Referent power 
B)  Expert power 
C)  Coercive power 
D)  Reward power 
E)  Legitimate power

Question 19

In general,personal connections originating in brand communities lead to negative outcomes for consumers and companies.

Accepted Answer

A) True 
 B)False

Question 20

Marketing efforts that focus on generating excitement that is spread among market segments is known as _____ marketing

Accepted Answer

A)  buzz 
B)  affinity 
C)  multi-level 
D)  relationship 
E)  ambush 
A)  buzz 
B)  affinity 
C)  multi-level 
D)  relationship 
E)  ambush

Group influence refers to the ways in which group members influence attitudes,opinions,and behaviors of others within the group.

Who controls information flow into the household in the household purchase process?

Members of The Harley Owners Group come together for members-only rides and other events.This is an example of a(n)_____ community.

Natalie regularly goes for treks with her college friends.This group of trekkers is an example of a formal group.

Social power refers to the ability of an individual to rebel against the collective rule of a group or society at large.

Richard,a tennis player,has dreams of winning all four Grand Slam titles so that he can be a member of the exclusive club of players with a Career Grand Slam.This is an example of a(n)_____ group.

Traffic Followers,a group promoting road safety,has a strict code of sanctioning members found flouting traffic rules.In some cases,nonconformity can result in expulsion from the group.This is an example of a group exercising _____ power over its members.

Name and describe the different types of reference groups that influence consumers.Give an example for each type with a group that influences your behavior.

Patrick graduated from college this year,however,he decided to stay with his parents in order to save money and pay off his college debts.Patrick is most likely to be described as being a part of _____.

Consumers avoid emulating members of aspirational groups as it tends to decrease their chances of membership into such groups.

Name and describe the five types of social power.Explain the type or types of power the following people might hold over others' behavior. (a) Judge (b) Coach (c) Parent (d) Friend (e) Doctor

The American Heart Association (AHA)is an organization that promotes cardiac care.It organizes various awareness programs for the public on ways to prevent cardiac ailments.Which of the following types of social power does AHA have in the domain of cardiac care?

Describe two individual difference variables that play an important role in the extent to which consumers conform to others' expectations.

Harriet just moved into a new neighborhood.She buys a new car and adopts a sense of fashion that will make her "fit in" with the rest in the neighborhood.The individual difference variable that Harriet is most likely to score high is _____.

Andy has always wanted to be a part of the college football team for as long as he can remember.He attends all the trials and works hard to maintain his athletic fitness.Being a part of the team appeals to Andy's _____ self.

Opinion leaders are also known as market mavens.

In general,personal connections originating in brand communities lead to negative outcomes for consumers and companies.

Marketing efforts that focus on generating excitement that is spread among market segments is known as _____ marketing

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 8: Group and Interpersonal Influence

Group influence refers to the ways in which group members influence attitudes,opinions,and behaviors of others within the group.

Who controls information flow into the household in the household purchase process?

Members of The Harley Owners Group come together for members-only rides and other events.This is an example of a(n)_____ community.

Natalie regularly goes for treks with her college friends.This group of trekkers is an example of a formal group.

Social power refers to the ability of an individual to rebel against the collective rule of a group or society at large.

Richard,a tennis player,has dreams of winning all four Grand Slam titles so that he can be a member of the exclusive club of players with a Career Grand Slam.This is an example of a(n)_____ group.

Traffic Followers,a group promoting road safety,has a strict code of sanctioning members found flouting traffic rules.In some cases,nonconformity can result in expulsion from the group.This is an example of a group exercising _____ power over its members.

Name and describe the different types of reference groups that influence consumers.Give an example for each type with a group that influences your behavior.

Patrick graduated from college this year,however,he decided to stay with his parents in order to save money and pay off his college debts.Patrick is most likely to be described as being a part of _____.

Consumers avoid emulating members of aspirational groups as it tends to decrease their chances of membership into such groups.

Name and describe the five types of social power.Explain the type or types of power the following people might hold over others' behavior. (a) Judge (b) Coach (c) Parent (d) Friend (e) Doctor

The American Heart Association (AHA)is an organization that promotes cardiac care.It organizes various awareness programs for the public on ways to prevent cardiac ailments.Which of the following types of social power does AHA have in the domain of cardiac care?

Describe two individual difference variables that play an important role in the extent to which consumers conform to others' expectations.

Harriet just moved into a new neighborhood.She buys a new car and adopts a sense of fashion that will make her "fit in" with the rest in the neighborhood.The individual difference variable that Harriet is most likely to score high is _____.

Andy has always wanted to be a part of the college football team for as long as he can remember.He attends all the trials and works hard to maintain his athletic fitness.Being a part of the team appeals to Andy's _____ self.

Opinion leaders are also known as market mavens.

In general,personal connections originating in brand communities lead to negative outcomes for consumers and companies.

Marketing efforts that focus on generating excitement that is spread among market segments is known as _____ marketing

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters