Exam 8: Group and Interpersonal Influence

The motivation of the group members to perform the desired behavior is overtly strong even if the reward for it isn't valued by the group members.

_____ word-of-mouth occurs naturally when consumers truly enjoy a product or service and they want to share their experiences with others.

In collectivist cultures,more focus is placed on the nuclear family.

Which of the following types of reference group influence occurs when consumers conform to group expectations to receive a reward or avoid punishment?

Which of the following types of marketing techniques involve deceiving consumers about the involvement of marketers in a communication?

Families consisting of previously married spouses and their children are known as _____ families.

Social networks are networks of consumers that are formed based on common interests,associations,or goals.

Which of the following types of social power motivates consumers to imitate the behaviors and attitudes of the group as a means of identifying with the group?

Gaining acceptance into a group provides value for a consumer directly by satisfying his or her needs for belonging.

Members must have a desire to establish membership into a group in order for the power base to be effective.

Which of the following types of social power gives an individual authority to sanction members or revoke membership of those who do not conform to group rules?

Sarah is a member of a book club.The members meet every Saturday for book reading sessions.All the members except Sarah,drink Coke as they read.During one such session,Sarah was offered a bottle of Coke by a member.Instead of refusing,she gladly accepted it and enjoyed the drink.Which type of reference group influence is most likely to account for Sarah's consumption of coke?

Using online technologies to facilitate word-of-mouth by having consumers spread marketing messages through their online connections is known as _____ marketing.

Positive word-of-mouth generally has a more widespread influence than negative word-of-mouth.

Anti-brand communities are communities in which members spread negative information about companies and products to other users.

Legitimate power is associated with authority.

All consumers tend to adopt new products at similar rates.

Fred has an analog television without cable or satellite.He will not switch to a digital TV until the old one breaks down.Which of the following adopter categories best describes Fred?

Rex always wears high-end brands to work but he is not concerned about the brands he wears at home.Rex is most likely to have a low score on the susceptibility to interpersonal influence scale.

Census data revelations indicate that the largest portion of American consumers now live in nonfamilies.