Exam 8: Group and Interpersonal Influence

_____ is the marketing technique that involves using fake identities in online discussions to promote a product.

Stacy had signed up her daughters for Brownie Girl Scouts few months back.Since then,she had noticed a positive attitudinal change in them.They are now much more disciplined and responsible.According to Stacy,this change has been brought about by the Girl Scouts group.The change in Stacy's daughters can be attributed to _____.

Stan is a member of the Association for Consumer Research,but when he attends the conferences,he doesn't identify with the group.Even though his research is received favorably,he often feels detached and perceives himself as different from the other members.Stan can best be described as having a(n)_____ self-schema with respect to this group.

Harold is the president of a local tennis club.Under Harold's insistence,the club members have to devote a requisite amount of time to practice as well as stick to a strict uniform code.Any form of nonconformity with rules is met with punishment.Which of the following types of social power does Harold exercise over the members of the club?

A consumer who is hired by another to provide input into a purchase decision is known as a(n)_____.

The ability of a group or individual to influence a consumer due to the group's or individual's knowledge of,or experience with,a specific subject matter is known as _____ power.

A group to which a consumer does not want to belong is called a(n)_____ group.

Marketing of a product using unconventional means is called _____ marketing.

GIRLS' DAY OUT SCENARIO Janice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. -Refer to Girls' Day Out Scenario.Some designers used Maeve's expertise on handbags to promote their new handbag collections in her social circle.They gave her a few handbags to carry around at parties and other social events.Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends.This is an example of _____ marketing.

Consumers who have great influence on other consumers' behaviors relating to product adoption and purchase are known as _____.

John dreams of gaining permanent membership in the Society for Scientists so that he will never be dissociated from any of the Society's activities.This is an example of a dissociative group.

Boomerang kids refer to consumers who switch brand loyalties frequently.

Age Care,a non-profit organization that focuses on caring for the elderly,encourages its members to do as many good deeds as possible.At the end of each year,one individual will be voted as the "Age Care Member of the Year," and will win a free holiday for two.Which of the following types of group influence most likely motivates members of Age Care to do good deeds?

Primary reference groups generally have the least influence on their members compared to other groups.

Consumer doppelganger effect is illustrated when mothers tend to mimic their daughters' identities through clothing and fashion choice.

GIRLS' DAY OUT SCENARIO Janice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. -Refer to Girls' Day Out Scenario.When Maeve was hired by a friend to put together an entire collection of handbags to go with an ensemble,she was assuming the role of a(n)_____.

The person in the household who recognizes a need and provides information about a potential purchase to others is known as a(n)_____.

Jane does not believe in spending on high-end brands.However,when she is out shopping with her colleagues who regularly splurge on luxury brands,she ends up buying expensive brands to impress them.Jane is most likely to score high on the _____ variable.

GIRLS' DAY OUT SCENARIO Janice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. -Refer to Girls' Day Out Scenario.Janice's gang of girls is an example of a(n)_____ group.

Pi Sigma Epsilon (PSE)is a professional marketing fraternity that has an official initiation ceremony for all its new members.The national association has a Chapter Efficiency Index outlining the activities the chapter members are expected to do.PSE is an example of a(n)_____ group.