Exam 8: Group and Interpersonal Influence

Brandfests are extravagant events that bring together a variety of brands under one roof to discuss marketing strategies.

Late majority consumers and laggards,tend to be more cautious about buying new products.

Kelly goes for a walk every morning in the park near her apartment.She is acquainted with the other people who also walk in the park at the same time.She greets them whenever they meet and sometimes goes for an impromptu breakfast with them.This group is an example of a(n)_____ group.

The International Bartenders Association is an example of a primary reference group.

The family unit is an example of a secondary reference group.

Which of the following types of social power is based on a group's power to sanction group members for breaking rules or failing to follow expectations?

The extent to which consumers join groups to express their own closely held beliefs is called _____ influence of groups.

GIRLS' DAY OUT SCENARIO Janice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. -Refer to Girls' Day Out Scenario.When Janice shops with the group,she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands.Janice is most likely to score high on the _____ variable.