Exam 8: Group and Interpersonal Influence

Which of the following families consists of three or more generations of family members?

A brand community is an example of a(n)_____.

Beth had been searching for the right foundation for her skin type.She had tried a few brands before,however,none of them suited her sensitive skin.When Beth finally found what she was looking for,she made it a point to tell all her close friends about how good the product was for her skin.This is an example of _____ word-of-mouth.

Early adopter consumers are generally young and well-educated.

Consumers scoring high on the attention to social comparison information (ATSCI)trait are generally not concerned about how other people react to their behavior.

Boomerang kids assert the traditional HLC.

WEDDING SCENARIO Janice is excited because her boyfriend just asked her to marry him. Though planning the wedding may be a big hassle for most people, Janice had it easy as her sister, a wedding planner, has taken over the task of planning the entire wedding. Janice should have been the one taking all the decisions, but her sister chose to be the sole decision-maker on account of her professional competence. Since Janice's parents are paying for the wedding, she needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. She will be getting married in a church, and the priest said she and her fiancé would have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't attend the sessions. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. Janice was mortified when her mother suggested this, saying, "But mom, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up her new household. -Refer to Wedding Scenario.Janice will be getting married in a church.The priest said she and her fiancé have to attend pre-marriage counseling sessions over six weeks.They are not really thrilled about doing that,but they know they can't get married in their church if they don't.Which of the following types of social power does the Church priest exercise over Janice and her fiancé?

Every year The Sprinters' Club,a group for athletes,declares one of its members as the "most outstanding athlete of the year." The title is based solely on performance,and all members vie for it.The power of the club to bestow this title to one of its members is an example of _____ power.

Consumer socialization is the process through which young consumers develop attitudes and learn skills that help them function in the marketplace.

Families with a traditional sex role orientation believe in a democratic approach to making purchase decisions.

GIRLS' DAY OUT SCENARIO Janice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. -Refer to Girls' Day Out Scenario.Maeve is considered the most informational member in the group.She knows everything about handbags and has an enviable collection of her own.Everyone seeks her opinion before buying one.Which of the following best describes Maeve?

A reference group is a group of individuals who have an impact on the consumer's evaluations,aspirations,and behavior.

_____ word-of-mouth (WOM)occurs when marketers attempt to accelerate WOM in existing customer circles,or when they develop entirely new WOM forums.

A consumer's desire to be a member of an aspirational group is motivated by the need to assert the consumer's actual self.

The gatekeeper is the person who controls information flow into the household.

The ways in which group members have an impact on the attitudes,opinions,and behaviors of others within the group is known as group _____.

Which of the following generation consists of consumers who must take care of both their own children and their aging parents?

WEDDING SCENARIO Janice is excited because her boyfriend just asked her to marry him. Though planning the wedding may be a big hassle for most people, Janice had it easy as her sister, a wedding planner, has taken over the task of planning the entire wedding. Janice should have been the one taking all the decisions, but her sister chose to be the sole decision-maker on account of her professional competence. Since Janice's parents are paying for the wedding, she needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. She will be getting married in a church, and the priest said she and her fiancé would have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't attend the sessions. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. Janice was mortified when her mother suggested this, saying, "But mom, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up her new household. -Refer to Wedding Scenario.Which of the following roles did Janice's father assume with regard to the purchase of Janice's wedding dress?

The Society for Astronauts,a club with strict membership guidelines and official initiation ceremony,is an example of an informal group.

A(n)_____ group refers to a group that has no membership or application requirements,and codes of conduct may be nonexistent.