Question 1

Discuss five factors that influence the amount of search performed by consumers.

Accepted Answer

There are eight factors that influence i

Question 2

Internal search includes the retrieval of knowledge about products,services,and experiences that are stored in memory.

Accepted Answer

A) True 
 B)False

Question 3

The term search regret refers to the negative emotions that come from failed search processes.

Accepted Answer

A) True 
 B)False

Question 4

Quality represents the perceived overall goodness or badness of a product.

Accepted Answer

A) True 
 B)False

Question 5

John will never purchase Sunshine Cereals because of a previous bad experience he has had with the brand.For John,Sunshine Cereals corresponds to a(n)_____ set of alternatives within his awareness set.

Accepted Answer

A)  inert 
B)  indifferent 
C)  passive 
D)  dormant 
E)  inept 
A)  inert 
B)  indifferent 
C)  passive 
D)  dormant 
E)  inept

Question 6

When Carl arrived in England,he compared four different options for accommodation,keeping in mind the budget as well as the neighborhood culture that would suit him.Which of the following activities in the decision-making process best represents Carl's comparison?

Accepted Answer

A)  Need recognition 
B)  Search for information 
C)  Evaluation of alternatives 
D)  Choice 
E)  Postchoice evaluation 
A)  Need recognition 
B)  Search for information 
C)  Evaluation of alternatives 
D)  Choice 
E)  Postchoice evaluation

Question 7

The total collection of all possible solutions to a recognized need is referred to as the universal set of alternatives.

Accepted Answer

A) True 
 B)False

Question 8

Compare and contrast the three decision-making approaches.Describe which one you used while making a recent purchase.

Accepted Answer

Decision-making approaches can be classi

Question 9

Bill wants to be elected as the mayor of his town.This perceived state for which he aspires is called his _____ state.

Accepted Answer

A)  actual 
B)  desired 
C)  social 
D)  current 
E)  temporary 
A)  actual 
B)  desired 
C)  social 
D)  current 
E)  temporary

Question 10

Brand loyalty has an impact on the value of the brand to the firm.

Accepted Answer

A) True 
 B)False

Question 11

The inert set includes those alternatives to which consumers are indifferent,or for which strong feelings are not held.

Accepted Answer

A) True 
 B)False

Question 12

When Carl,a Cuban,migrated to England,he realized he had no suitable clothes for the winter.Carl felt that he required some warm clothes to brace himself up for the English winter.Which of the following activities in the decision-making process represents this perceived requirement?

Accepted Answer

A)  Need recognition 
B)  Search for information 
C)  Evaluation of alternatives 
D)  Choice 
E)  Postchoice evaluation 
A)  Need recognition 
B)  Search for information 
C)  Evaluation of alternatives 
D)  Choice 
E)  Postchoice evaluation

Question 13

Irene has been saving up and searching for the right house to buy.She was ecstatic when a friend told her of a website that deals with real estate promotion and purchase.Irene,who confesses to be not so proficient with the use of the Internet,visited the site for information.However,she was disappointed since her laptop did not have all the necessary software to download information and images from the site.The disappointment that Irene experienced can best be described as search _____.

Accepted Answer

A)  overdrive 
B)  regret 
C)  bias 
D)  dissonance 
E)  insurance 
A)  overdrive 
B)  regret 
C)  bias 
D)  dissonance 
E)  insurance

Question 14

In an ongoing search,the search effort is focused on simply staying up to date on a topic of interest.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following terms is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem?

Accepted Answer

A)  Evaluative criteria 
B)  Hedonic criteria 
C)  Informative criteria 
D)  Predictive criteria 
E)  Constructive criteria 
A)  Evaluative criteria 
B)  Hedonic criteria 
C)  Informative criteria 
D)  Predictive criteria 
E)  Constructive criteria

Question 16

Which of the following is a deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?

Accepted Answer

A)  Brand equity 
B)  Brand inertia 
C)  Brand longevity 
D)  Brand preference 
E)  Brand loyalty 
A)  Brand equity 
B)  Brand inertia 
C)  Brand longevity 
D)  Brand preference 
E)  Brand loyalty

Question 17

Tina,a consumer researcher,assumes that her buying decisions are influenced majorly by the emotions associated with the product,such as the enjoyment involved with the use of the product or service.Which of the following decision-making perspectives does Tina demonstrate?

Accepted Answer

A)  Rational decision-making perspective 
B)  Experiential decision-making perspective 
C)  Behavioral influence decision-making perspective 
D)  Functional decision-making perspective 
E)  Implemental decision-making perspective 
A)  Rational decision-making perspective 
B)  Experiential decision-making perspective 
C)  Behavioral influence decision-making perspective 
D)  Functional decision-making perspective 
E)  Implemental decision-making perspective

Question 18

Situational factors influence the amount of search that takes place.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following statements is true about the amount of search performed by consumers during decision making?

Accepted Answer

A)  Search tends to decrease as a consumer's level of education and income increases. 
B)  When searching costs are greater than the benefits of the search process, consumers no longer value the activity and search stops. 
C)  Consumers who possess negative attitudes toward shopping generally spend more time searching for product information. 
D)  Search tends to decrease when a consumer possesses a high level of purchase involvement. 
E)  As perceived risk decreases, search effort increases. 
A)  Search tends to decrease as a consumer's level of education and income increases. 
B)  When searching costs are greater than the benefits of the search process, consumers no longer value the activity and search stops. 
C)  Consumers who possess negative attitudes toward shopping generally spend more time searching for product information. 
D)  Search tends to decrease when a consumer possesses a high level of purchase involvement. 
E)  As perceived risk decreases, search effort increases.

Question 20

Consumer search behavior refers to the behaviors that consumers engage in as they seek information that can be used to satisfy needs.

Accepted Answer

A) True 
 B)False

Discuss five factors that influence the amount of search performed by consumers.

Internal search includes the retrieval of knowledge about products,services,and experiences that are stored in memory.

The term search regret refers to the negative emotions that come from failed search processes.

Quality represents the perceived overall goodness or badness of a product.

John will never purchase Sunshine Cereals because of a previous bad experience he has had with the brand.For John,Sunshine Cereals corresponds to a(n)_____ set of alternatives within his awareness set.

When Carl arrived in England,he compared four different options for accommodation,keeping in mind the budget as well as the neighborhood culture that would suit him.Which of the following activities in the decision-making process best represents Carl's comparison?

The total collection of all possible solutions to a recognized need is referred to as the universal set of alternatives.

Compare and contrast the three decision-making approaches.Describe which one you used while making a recent purchase.

Bill wants to be elected as the mayor of his town.This perceived state for which he aspires is called his _____ state.

Brand loyalty has an impact on the value of the brand to the firm.

The inert set includes those alternatives to which consumers are indifferent,or for which strong feelings are not held.

When Carl,a Cuban,migrated to England,he realized he had no suitable clothes for the winter.Carl felt that he required some warm clothes to brace himself up for the English winter.Which of the following activities in the decision-making process represents this perceived requirement?

In an ongoing search,the search effort is focused on simply staying up to date on a topic of interest.

Which of the following terms is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem?

Which of the following is a deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?

Tina,a consumer researcher,assumes that her buying decisions are influenced majorly by the emotions associated with the product,such as the enjoyment involved with the use of the product or service.Which of the following decision-making perspectives does Tina demonstrate?

Situational factors influence the amount of search that takes place.

Which of the following statements is true about the amount of search performed by consumers during decision making?

Consumer search behavior refers to the behaviors that consumers engage in as they seek information that can be used to satisfy needs.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

Discuss five factors that influence the amount of search performed by consumers.

Internal search includes the retrieval of knowledge about products,services,and experiences that are stored in memory.

The term search regret refers to the negative emotions that come from failed search processes.

Quality represents the perceived overall goodness or badness of a product.

John will never purchase Sunshine Cereals because of a previous bad experience he has had with the brand.For John,Sunshine Cereals corresponds to a(n)_____ set of alternatives within his awareness set.

When Carl arrived in England,he compared four different options for accommodation,keeping in mind the budget as well as the neighborhood culture that would suit him.Which of the following activities in the decision-making process best represents Carl's comparison?

The total collection of all possible solutions to a recognized need is referred to as the universal set of alternatives.

Compare and contrast the three decision-making approaches.Describe which one you used while making a recent purchase.

Bill wants to be elected as the mayor of his town.This perceived state for which he aspires is called his _____ state.

Brand loyalty has an impact on the value of the brand to the firm.

The inert set includes those alternatives to which consumers are indifferent,or for which strong feelings are not held.

When Carl,a Cuban,migrated to England,he realized he had no suitable clothes for the winter.Carl felt that he required some warm clothes to brace himself up for the English winter.Which of the following activities in the decision-making process represents this perceived requirement?

In an ongoing search,the search effort is focused on simply staying up to date on a topic of interest.

Which of the following terms is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem?

Which of the following is a deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?

Tina,a consumer researcher,assumes that her buying decisions are influenced majorly by the emotions associated with the product,such as the enjoyment involved with the use of the product or service.Which of the following decision-making perspectives does Tina demonstrate?

Situational factors influence the amount of search that takes place.

Which of the following statements is true about the amount of search performed by consumers during decision making?

Consumer search behavior refers to the behaviors that consumers engage in as they seek information that can be used to satisfy needs.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters