Question 1

With limited decision making,consumers search for extensive information on product prices as they have limited amount of money to spend.

Accepted Answer

A) True 
 B)False

Question 2

Risk associated with the safety of the product as well as its consumption is referred to as _____ risk.

Accepted Answer

A)  financial 
B)  performance 
C)  social 
D)  physical 
E)  time 
A)  financial 
B)  performance 
C)  social 
D)  physical 
E)  time

Question 3

Price is information signaling how much potential value may be derived from consuming something.

Accepted Answer

A) True 
 B)False

Question 4

The rational decision-making perspective centers on the assumption that human beings are rational creatures who carefully consider their decisions and that they can identify the expected value associated with a purchase.

Accepted Answer

A) True 
 B)False

Question 5

The rate at which a promotion is transitioned into a sale is known as promotional _____ rate.

Accepted Answer

A)  consolidation 
B)  evolution 
C)  transition 
D)  optimization 
E)  conversion 
A)  consolidation 
B)  evolution 
C)  transition 
D)  optimization 
E)  conversion

Question 6

Consumers engage in extended decision making when they put off the decision making for a later time and restrain themselves from getting involved with the product in consideration.

Accepted Answer

A) True 
 B)False

Question 7

When Carl decided to migrate to England,he was preoccupied with looking up on the Internet for data on accommodation.He also talked with his friends and relatives in England on available options for stay on his arrival.Which of the following activities in the decision-making process best represents Carl's preoccupation?

Accepted Answer

A)  Need recognition 
B)  Search for information 
C)  Evaluation of alternatives 
D)  Choice 
E)  Postchoice evaluation 
A)  Need recognition 
B)  Search for information 
C)  Evaluation of alternatives 
D)  Choice 
E)  Postchoice evaluation

Question 8

Negative emotions that come from failed search processes are referred to as search _____.

Accepted Answer

A)  dissonance 
B)  regret 
C)  error 
D)  overload 
E)  inertia 
A)  dissonance 
B)  regret 
C)  error 
D)  overload 
E)  inertia

Question 9

The practice of using decision-making shortcuts to arrive at satisfactory,rather than optimal,decisions is called _____.

Accepted Answer

A)  modeling 
B)  satisficing 
C)  shilling 
D)  shaping 
E)  renquing 
A)  modeling 
B)  satisficing 
C)  shilling 
D)  shaping 
E)  renquing

Question 10

Ben just got a high-paying job and wants to buy an expensive car.However,he was raised in a family where spending on luxury is considered wasteful.Even though Ben dreams of replacing his old car with an expensive one,he is very concerned about how his parents and relatives will react to his purchase decision.Which of the following best reflects Ben's concern?

Accepted Answer

A)  Financial risk 
B)  Social risk 
C)  Performance risk 
D)  Physical risk 
E)  Time risk 
A)  Financial risk 
B)  Social risk 
C)  Performance risk 
D)  Physical risk 
E)  Time risk

Question 11

With habitual decision making,consumers seek extensive information as most consumers experience high involvement with their habits.

Accepted Answer

A) True 
 B)False

Question 12

Regret is less likely to be experienced when consumers exert much energy and utilize unfamiliar techniques during the search process.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true about behavioral influence decision-making perspective?

Accepted Answer

A)  Consumers are rational and they diligently gather information about purchases. 
B)  Consumers compare various brands of products on salient attributes. 
C)  Consumers' behaviors are influenced by environmental forces. 
D)  Consumers make informed decisions regarding what brand to buy. 
E)  Consumers' behaviors are influenced by cognitive decision making. 
A)  Consumers are rational and they diligently gather information about purchases. 
B)  Consumers compare various brands of products on salient attributes. 
C)  Consumers' behaviors are influenced by environmental forces. 
D)  Consumers make informed decisions regarding what brand to buy. 
E)  Consumers' behaviors are influenced by cognitive decision making.

Question 14

Laurie owns a Pluto X20 convertible.She and her husband have owned several other Pluto automobiles over the years.She has even convinced several family members and friends to buy Pluto automobiles.Recently,however,she had a bad service experience at the Pluto dealership in the city she just moved to.Nevertheless,she still decides to purchase a Pluto Y20 this year for her daughter and another Z20 when she needs a new car in a few years.Which of the following best illustrates Laurie's engagement with Pluto automobiles?

Accepted Answer

A)  Brand loyalty 
B)  Brand inertia 
C)  Brand longevity 
D)  Brand consistency 
E)  Brand equity 
A)  Brand loyalty 
B)  Brand inertia 
C)  Brand longevity 
D)  Brand consistency 
E)  Brand equity

Question 15

Brand inertia is present when a consumer simply buys a product repeatedly without any real attachment.

Accepted Answer

A) True 
 B)False

Question 16

Explain the significance of QR codes and GPS-based technologies in consumer search.

Accepted Answer

QR Codes (quick response codes)have dram

Question 17

It has been a month since Carl moved into a new apartment in Leicester.He spent most of his life savings on purchasing the apartment.He now considers his decision and feels that he has made the right selection in terms of the amount of money spent and the value received on the purchase.Which of the following activities in the decision-making process best represents Carl's consideration of his decision?

Accepted Answer

A)  Need recognition 
B)  Search for information 
C)  Evaluation of alternatives 
D)  Choice 
E)  Postchoice evaluation 
A)  Need recognition 
B)  Search for information 
C)  Evaluation of alternatives 
D)  Choice 
E)  Postchoice evaluation

Question 18

The activities found in the decision-making process are referred to as steps because consumers proceed through the activities in a sequential fashion.

Accepted Answer

A) True 
 B)False

Question 19

Many consumers shop at discount stores,even though they don't really like shopping there.Most of the consumers don't feel any connection with the store; it's just that they don't want to pay higher prices elsewhere.Which of the following best describes this phenomenon of shopping repeatedly at discount stores without a commitment or feeling of connectedness to the store?

Accepted Answer

A)  Brand loyalty 
B)  Brand inertia 
C)  Brand equity 
D)  Brand consistency 
E)  Brand longevity 
A)  Brand loyalty 
B)  Brand inertia 
C)  Brand equity 
D)  Brand consistency 
E)  Brand longevity

Question 20

When Joanna decided to buy a laptop,she was overwhelmed by the amount of information available on helping one to decide on the right laptop.Even though she tried to assimilate all the information and make use of it,she was exhausted from trying to understand all the technical jargons.She finally decided to use product price as an indicator of quality.Which of the following best describes Joanna's method of decision making?

Accepted Answer

A)  Shilling 
B)  Renquing 
C)  Modeling 
D)  Infiltrating 
E)  Satisficing 
A)  Shilling 
B)  Renquing 
C)  Modeling 
D)  Infiltrating 
E)  Satisficing

With limited decision making,consumers search for extensive information on product prices as they have limited amount of money to spend.

Risk associated with the safety of the product as well as its consumption is referred to as _____ risk.

Price is information signaling how much potential value may be derived from consuming something.

The rational decision-making perspective centers on the assumption that human beings are rational creatures who carefully consider their decisions and that they can identify the expected value associated with a purchase.

The rate at which a promotion is transitioned into a sale is known as promotional _____ rate.

Consumers engage in extended decision making when they put off the decision making for a later time and restrain themselves from getting involved with the product in consideration.

Negative emotions that come from failed search processes are referred to as search _____.

The practice of using decision-making shortcuts to arrive at satisfactory,rather than optimal,decisions is called _____.

With habitual decision making,consumers seek extensive information as most consumers experience high involvement with their habits.

Regret is less likely to be experienced when consumers exert much energy and utilize unfamiliar techniques during the search process.

Which of the following is true about behavioral influence decision-making perspective?

Brand inertia is present when a consumer simply buys a product repeatedly without any real attachment.

Explain the significance of QR codes and GPS-based technologies in consumer search.

The activities found in the decision-making process are referred to as steps because consumers proceed through the activities in a sequential fashion.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

With limited decision making,consumers search for extensive information on product prices as they have limited amount of money to spend.

Risk associated with the safety of the product as well as its consumption is referred to as _____ risk.

Price is information signaling how much potential value may be derived from consuming something.

The rational decision-making perspective centers on the assumption that human beings are rational creatures who carefully consider their decisions and that they can identify the expected value associated with a purchase.

The rate at which a promotion is transitioned into a sale is known as promotional _____ rate.

Consumers engage in extended decision making when they put off the decision making for a later time and restrain themselves from getting involved with the product in consideration.

Negative emotions that come from failed search processes are referred to as search _____.

The practice of using decision-making shortcuts to arrive at satisfactory,rather than optimal,decisions is called _____.

With habitual decision making,consumers seek extensive information as most consumers experience high involvement with their habits.

Regret is less likely to be experienced when consumers exert much energy and utilize unfamiliar techniques during the search process.

Which of the following is true about behavioral influence decision-making perspective?

Brand inertia is present when a consumer simply buys a product repeatedly without any real attachment.

Explain the significance of QR codes and GPS-based technologies in consumer search.

The activities found in the decision-making process are referred to as steps because consumers proceed through the activities in a sequential fashion.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters