Question 1

When a consumer simply buys a product repeatedly without any real attachment,it is referred to as brand _____.

Accepted Answer

A)  loyalty 
B)  inertia 
C)  longevity 
D)  consistency 
E)  persistence 
A)  loyalty 
B)  inertia 
C)  longevity 
D)  consistency 
E)  persistence

Question 2

The perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take is referred to as perceived _____.

Accepted Answer

A)  need 
B)  stress 
C)  value 
D)  inertia 
E)  risk 
A)  need 
B)  stress 
C)  value 
D)  inertia 
E)  risk

Question 3

Which of the following types of decision-making approaches occurs when there are relatively low amounts of purchase risk and product involvement?

Accepted Answer

A)  Limited decision making 
B)  Extended decision making 
C)  Experiential decision making 
D)  Involved decision making 
E)  Timed decision making 
A)  Limited decision making 
B)  Extended decision making 
C)  Experiential decision making 
D)  Involved decision making 
E)  Timed decision making

Question 4

Which of the following statements is true about the technologies used by consumers to search for product or service-related information?

Accepted Answer

A)  QR codes are customer identification numbers through which consumers can make online transactions or purchases. 
B)  GPS-based technologies allow consumers to quickly address specific needs that they have while they are traveling. 
C)  QR codes are generally not preferred by consumers as they are very time-consuming. 
D)  Visual search refers to a consumer searching for a particular product over the Internet. 
E)  Internal search allows consumers to simply take a photo of an object or scan it into their screen and quickly receive information about it. 
A)  QR codes are customer identification numbers through which consumers can make online transactions or purchases. 
B)  GPS-based technologies allow consumers to quickly address specific needs that they have while they are traveling. 
C)  QR codes are generally not preferred by consumers as they are very time-consuming. 
D)  Visual search refers to a consumer searching for a particular product over the Internet. 
E)  Internal search allows consumers to simply take a photo of an object or scan it into their screen and quickly receive information about it.

Question 5

The difference between ongoing searches and browsing behavior is that an ongoing search is performed when consumers have an enduring interest or involvement with the product,not simply when information is being gathered for a specific purchase.

Accepted Answer

A) True 
 B)False

Question 6

Risk associated with how other consumers will view the purchase is referred to as _____ risk.

Accepted Answer

A)  financial 
B)  performance 
C)  social 
D)  physical 
E)  time 
A)  financial 
B)  performance 
C)  social 
D)  physical 
E)  time

Question 7

REAL ESTATE BROKER SCENARIO
Jane, a consumer researcher, worked with a real estate broker as part of her research on consumer decision-making behavior. During the course of her research, she found that young couples, mostly professionals, look out for a space they can call their own. Although young, they seldom make spontaneous and impulsive decisions while buying a house. All of them arrive at a decision after an exhaustive effort of finding more information, talking to different people, and checking out neighborhoods through various sources. This strengthens Jane's hypothesis that people tend to make wise and informed decisions while buying a house. In her experience of working with the real estate broker, Jane has had a successful run, except for the time when an elderly man left disappointed after weeks of continuous search. After his retirement, he had wanted to invest in a "dream house," but sadly he could not find what he was looking for. Whatever he liked exceeded his budget. Jane also met a young couple who spent most of their weekends house hunting. After being out with them week after week, they finally admitted that they never intended to buy a house and that they were mostly interested in gathering information and being updated about the real estate industry.
-Refer to Real-Estate Broker Scenario.Jane met a young couple who spent most of their weekends house hunting.After being out with them week after week,they finally admitted that they never intended to buy a house and that they were mostly interested in gathering information and being updated about the real estate industry.Which of the following types of search does this represent?

Accepted Answer

A)  Postpurchase search 
B)  Passive search 
C)  Binary search 
D)  Prepurchase search 
E)  Ongoing search 
A)  Postpurchase search 
B)  Passive search 
C)  Binary search 
D)  Prepurchase search 
E)  Ongoing search

When a consumer simply buys a product repeatedly without any real attachment,it is referred to as brand _____.

The perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take is referred to as perceived _____.

Which of the following types of decision-making approaches occurs when there are relatively low amounts of purchase risk and product involvement?

Which of the following statements is true about the technologies used by consumers to search for product or service-related information?

The difference between ongoing searches and browsing behavior is that an ongoing search is performed when consumers have an enduring interest or involvement with the product,not simply when information is being gathered for a specific purchase.

Risk associated with how other consumers will view the purchase is referred to as _____ risk.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

When a consumer simply buys a product repeatedly without any real attachment,it is referred to as brand _____.

The perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take is referred to as perceived _____.

Which of the following types of decision-making approaches occurs when there are relatively low amounts of purchase risk and product involvement?

Which of the following statements is true about the technologies used by consumers to search for product or service-related information?

The difference between ongoing searches and browsing behavior is that an ongoing search is performed when consumers have an enduring interest or involvement with the product,not simply when information is being gathered for a specific purchase.

Risk associated with how other consumers will view the purchase is referred to as _____ risk.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters