Exam 12: Decision Making I: Need Recognition and Search

The total collection of all possible solutions to a recognized need is referred to as the _____ set of alternatives.

Most young adults would like to own a high-end luxury automobile,even though most of them could not afford one.Which of the following types of risk is likely to prevent them from purchasing one?

Which of the following consumer search behaviors focuses on locating information that will enable the consumer to reach a decision for a specific problem?

Don is visiting digital stores and searching the Internet to learn about high-definition DVD players as he is planning to buy one.This is an example of a _____ search.

Which of the following represents the perceived overall goodness or badness of some product from a consumer perspective?

Decision-making processes always involve a tangible product.

Some consumers won't purchase certain brands of automobiles because there is no dealership in their town to provide maintenance services for their vehicles.In some cases,they would have to drive for several hours to the closest dealership.Which of the following is most likely influencing the decision against purchasing one of these brands?

Describe the types of risk consumers face when making decisions.Discuss how a marketer can reduce each type of risk for consumers.

Decision-making perspectives guide consumers on how to approach decision making.

List the five activities in the consumer decision-making process with examples for each.

A consumer's perceived current state is also known as his or her _____ state.

COFFEE-MAKER SCENARIO Jane was visiting her friend and was served a coffee drink at her friend's house that was similar to the ones she's had at coffee shops. Her friend told her that she can make such coffee drinks with her single-serve pod coffee maker. Jane decided she'd like to buy one as she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and visited Bed Bath & Beyond, Sur La Table, Williams Sonoma, and even Walmart. She realized there were several brands of the product, such as Tassimo, Keurig, Brevity, Cuisinart, Bunn, Senseo, and Mr. Coffee. With prices ranging from as low as $20 to several hundreds of dollars, it was difficult for Jane to decide on a single brand. She was concerned about paying several hundred dollars for a coffee maker. In the end, she shortlisted Tassimo, Keurig, and Cuisinart over the others for further consideration, keeping in mind her budget as well as the product features she was looking for. She deliberately left out Real and Fresh Coffeez, even though it was believed to be a good brand as she had a bad experience with one of its products. She did notice that Tassimo featured Well-Fresh coffee while none of the others did, and she ended up purchasing Tassimo for $130. She bought it because that's her favorite brand of coffee and Jane strongly feels that the coffee experience at Well-Fresh coffee is found nowhere else. In buying Tassimo, Jane hoped to replicate the Well-Fresh coffee experience at home. -Refer to Coffee-Maker Scenario.Jane realized there were several brands of the product,but in the end,she shortlisted Tassimo,Keurig,and Cuisinart over the others for further consideration,keeping in mind her budget as well as the product features she was looking for.Which of the following activities in the decision-making process best reflects Jane's choice of these three brands?

Which of the following technologies enable consumers to gain easy access to all types of product-related information and thus facilitate consumer search?

Explain the types of consumer search behavior with an example each.

Risk associated with the likelihood of a product functioning as expected is referred to as _____ risk.

Brand loyalty involves deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior.

Performance risk is risk associated with the likelihood of a product performing as expected.

Alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration are referred to as the _____ set.

The perceived risk for a product or service remains the same across consumers and situations.

When the search effort is not necessarily focused on an upcoming purchase; rather the effort is focused on staying up to date on a topic of interest,it is called a(n)_____ search.