Question 1

Which of the following includes alternatives in the awareness set to which consumers are indifferent?

Accepted Answer

A)  Active set 
B)  Inept set 
C)  Inert set 
D)  Consideration set 
E)  Dormant set 
A)  Active set 
B)  Inept set 
C)  Inert set 
D)  Consideration set 
E)  Dormant set

Question 2

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product purchase and the amount of perceived risk involved with the decision.

Accepted Answer

A) True 
 B)False

Question 3

Retailers use the "brand-lift index" to measure the incremental sales that occur when a product is on display.

Accepted Answer

A) True 
 B)False

Question 4

Describe the three major decision-making perspectives.Describe a purchase decision you or your family made that illustrates a combination of these perspectives.

Accepted Answer

Consumer researchers view the decision-m

Question 5

Search tends to decrease as a consumer's level of education and income increases.

Accepted Answer

A) True 
 B)False

Question 6

George was planning to buy the latest smartphone.However,when he started searching for related information on the Internet,he was overwhelmed by the amount of information that was available on smartphones.George decided to ignore all the details as he was unable to comprehend most of it.This is an example of information _____.

Accepted Answer

A)  bias 
B)  overload 
C)  asymmetry 
D)  bottleneck 
E)  entropy 
A)  bias 
B)  overload 
C)  asymmetry 
D)  bottleneck 
E)  entropy

Question 7

Risk associated with the cost of the product is known as _____ risk.

Accepted Answer

A)  social 
B)  physical 
C)  performance 
D)  time 
E)  financial 
A)  social 
B)  physical 
C)  performance 
D)  time 
E)  financial

Question 8

REAL ESTATE BROKER SCENARIO
Jane, a consumer researcher, worked with a real estate broker as part of her research on consumer decision-making behavior. During the course of her research, she found that young couples, mostly professionals, look out for a space they can call their own. Although young, they seldom make spontaneous and impulsive decisions while buying a house. All of them arrive at a decision after an exhaustive effort of finding more information, talking to different people, and checking out neighborhoods through various sources. This strengthens Jane's hypothesis that people tend to make wise and informed decisions while buying a house. In her experience of working with the real estate broker, Jane has had a successful run, except for the time when an elderly man left disappointed after weeks of continuous search. After his retirement, he had wanted to invest in a "dream house," but sadly he could not find what he was looking for. Whatever he liked exceeded his budget. Jane also met a young couple who spent most of their weekends house hunting. After being out with them week after week, they finally admitted that they never intended to buy a house and that they were mostly interested in gathering information and being updated about the real estate industry.
-Refer to Real-Estate Broker Scenario.Young couples seldom make spontaneous,impulsive decisions while buying a house.All of them arrive at a decision after an exhaustive effort of finding more information,talking to different people,and checking out neighborhoods through various sources.Which of the following decision-making approaches are they most likely to employ?

Accepted Answer

A)  Experiential decision making 
B)  Habitual decision making 
C)  Routine decision making 
D)  Extended decision making 
E)  Limited decision making 
A)  Experiential decision making 
B)  Habitual decision making 
C)  Routine decision making 
D)  Extended decision making 
E)  Limited decision making

Question 9

Which of the following is true of the experiential decision-making perspective?

Accepted Answer

A)  It assumes that consumers follow a "think-feel-do" hierarchy in making decisions. 
B)  It assumes that consumers' decision-making involves extensive cognitive effort. 
C)  It assumes that consumers' decision-making processes merely focus on utilitarian value. 
D)  It assumes that consumers' behaviors are based largely on the sheer enjoyment involved with consumption. 
E)  It assumes that consumers derive value from the end result of their decisions and not the experience. 
A)  It assumes that consumers follow a "think-feel-do" hierarchy in making decisions. 
B)  It assumes that consumers' decision-making involves extensive cognitive effort. 
C)  It assumes that consumers' decision-making processes merely focus on utilitarian value. 
D)  It assumes that consumers' behaviors are based largely on the sheer enjoyment involved with consumption. 
E)  It assumes that consumers derive value from the end result of their decisions and not the experience.

Question 10

John's kids have been pestering him to buy them shoes with wheels.However,he's concerned whether using such shoes would be safe for his children or make them more prone to injuries.Which of the following best reflects John's concern?

Accepted Answer

A)  Financial risk 
B)  Physical risk 
C)  Performance risk 
D)  Time risk 
E)  Social risk 
A)  Financial risk 
B)  Physical risk 
C)  Performance risk 
D)  Time risk 
E)  Social risk

Question 11

Carl and Sarah,newlyweds,are considering the purchase of their first house.They are very involved with this purchase decision,particularly because they will be spending their entire savings on this purchase.They have been searching for information on the Internet and asking for opinions from friends and family.Which of the following decision-making approaches are they most likely employing?

Accepted Answer

A)  Experiential decision making 
B)  Habitual decision making 
C)  Routine decision making 
D)  Extended decision making 
E)  Limited decision making 
A)  Experiential decision making 
B)  Habitual decision making 
C)  Routine decision making 
D)  Extended decision making 
E)  Limited decision making

Question 12

Which of the following is an example of behavioral influence perspective?

Accepted Answer

A)  Marcie goes window-shopping with her friends and buys a designer gown that is on display at a store. 
B)  Kate needs to buy a wedding gown. She surfs the Internet and visits all the boutiques in Florida to compare prices and quality. 
C)  Mandy loves skiing and she has signed herself up for an expensive ski training in Switzerland. 
D)  Tamara plans to spend an entire weekend relaxing at her favorite spa. 
E)  Leon wants to buy a new automobile. He visits a few dealerships and test-drives quite a few automobiles. He compares prices and features of the various models before selecting one. 
A)  Marcie goes window-shopping with her friends and buys a designer gown that is on display at a store. 
B)  Kate needs to buy a wedding gown. She surfs the Internet and visits all the boutiques in Florida to compare prices and quality. 
C)  Mandy loves skiing and she has signed herself up for an expensive ski training in Switzerland. 
D)  Tamara plans to spend an entire weekend relaxing at her favorite spa. 
E)  Leon wants to buy a new automobile. He visits a few dealerships and test-drives quite a few automobiles. He compares prices and features of the various models before selecting one.

Question 13

Vince harbors a passion for cars.He constantly seeks out information on new automobile models without any intention of buying them.Which type of consumer search behavior does this represent?

Accepted Answer

A)  Postpurchase search 
B)  Passive search 
C)  Binary search 
D)  Prepurchase search 
E)  Ongoing search 
A)  Postpurchase search 
B)  Passive search 
C)  Binary search 
D)  Prepurchase search 
E)  Ongoing search

Question 14

Jake has been driving the same car for ten years now,and he thinks it's getting old.This describes Jake's _____ state with respect to his car.

Accepted Answer

A)  ideal 
B)  compatible 
C)  social 
D)  desired 
E)  actual 
A)  ideal 
B)  compatible 
C)  social 
D)  desired 
E)  actual

Question 15

Research confirms that consumers generally consider only a small fraction of the actual number of problem solutions that are available.

Accepted Answer

A) True 
 B)False

Question 16

When Dane was invited for dinner by his friend who is a self-confessed cheese lover,Dane felt obligated to buy cheese for him.However,Dane has very little knowledge of cheese and seldom buys it.On the day of the dinner,he was stalled at work with some business meetings and did not have the time to decide on which cheese to buy.He grabbed the first block of cheese he saw at the store for his friend.Which of the following decision-making approaches best reflects Dane's final choice of cheese?

Accepted Answer

A)  Limited decision making 
B)  Extended decision making 
C)  Habitual decision making 
D)  Routine decision making 
E)  Involved decision making 
A)  Limited decision making 
B)  Extended decision making 
C)  Habitual decision making 
D)  Routine decision making 
E)  Involved decision making

Question 17

REAL ESTATE BROKER SCENARIO
Jane, a consumer researcher, worked with a real estate broker as part of her research on consumer decision-making behavior. During the course of her research, she found that young couples, mostly professionals, look out for a space they can call their own. Although young, they seldom make spontaneous and impulsive decisions while buying a house. All of them arrive at a decision after an exhaustive effort of finding more information, talking to different people, and checking out neighborhoods through various sources. This strengthens Jane's hypothesis that people tend to make wise and informed decisions while buying a house. In her experience of working with the real estate broker, Jane has had a successful run, except for the time when an elderly man left disappointed after weeks of continuous search. After his retirement, he had wanted to invest in a "dream house," but sadly he could not find what he was looking for. Whatever he liked exceeded his budget. Jane also met a young couple who spent most of their weekends house hunting. After being out with them week after week, they finally admitted that they never intended to buy a house and that they were mostly interested in gathering information and being updated about the real estate industry.
-Refer to Real-Estate Broker Scenario.In her experience of working with the real estate broker,Jane has had a successful run,except for the time when an elderly man left disappointed after weeks of continuous search.After his retirement,he had wanted to invest in a "dream house," but sadly he could not find what he was looking for.Whatever he liked exceeded his budget.The disappointment experienced by the man can be best described as search _____.

Accepted Answer

A)  overdrive 
B)  regret 
C)  bias 
D)  dissonance 
E)  overload 
A)  overdrive 
B)  regret 
C)  bias 
D)  dissonance 
E)  overload

Question 18

In opportunity recognition,a consumer's actual state doesn't change,but his or her desired state changes in some significant way.

Accepted Answer

A) True 
 B)False

Question 19

Prepurchase search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem.

Accepted Answer

A) True 
 B)False

Question 20

When Anna goes shopping for groceries every week,she buys the same brand of orange juice that her family has been consuming for years.She picks up the juice without looking at the product information prior to buying it.Which of the following types of decision-making approaches is Anna is most likely adopting while buying orange juice?

Accepted Answer

A)  Extended decision making 
B)  Rational decision making 
C)  Habitual decision making 
D)  Involved decision making 
E)  Timed decision making 
A)  Extended decision making 
B)  Rational decision making 
C)  Habitual decision making 
D)  Involved decision making 
E)  Timed decision making

Which of the following includes alternatives in the awareness set to which consumers are indifferent?

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product purchase and the amount of perceived risk involved with the decision.

Retailers use the "brand-lift index" to measure the incremental sales that occur when a product is on display.

Describe the three major decision-making perspectives.Describe a purchase decision you or your family made that illustrates a combination of these perspectives.

Search tends to decrease as a consumer's level of education and income increases.

Risk associated with the cost of the product is known as _____ risk.

Which of the following is true of the experiential decision-making perspective?

John's kids have been pestering him to buy them shoes with wheels.However,he's concerned whether using such shoes would be safe for his children or make them more prone to injuries.Which of the following best reflects John's concern?

Which of the following is an example of behavioral influence perspective?

Vince harbors a passion for cars.He constantly seeks out information on new automobile models without any intention of buying them.Which type of consumer search behavior does this represent?

Jake has been driving the same car for ten years now,and he thinks it's getting old.This describes Jake's _____ state with respect to his car.

Research confirms that consumers generally consider only a small fraction of the actual number of problem solutions that are available.

In opportunity recognition,a consumer's actual state doesn't change,but his or her desired state changes in some significant way.

Prepurchase search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

Which of the following includes alternatives in the awareness set to which consumers are indifferent?

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product purchase and the amount of perceived risk involved with the decision.

Retailers use the "brand-lift index" to measure the incremental sales that occur when a product is on display.

Describe the three major decision-making perspectives.Describe a purchase decision you or your family made that illustrates a combination of these perspectives.

Search tends to decrease as a consumer's level of education and income increases.

Risk associated with the cost of the product is known as _____ risk.

Which of the following is true of the experiential decision-making perspective?

John's kids have been pestering him to buy them shoes with wheels.However,he's concerned whether using such shoes would be safe for his children or make them more prone to injuries.Which of the following best reflects John's concern?

Which of the following is an example of behavioral influence perspective?

Vince harbors a passion for cars.He constantly seeks out information on new automobile models without any intention of buying them.Which type of consumer search behavior does this represent?

Jake has been driving the same car for ten years now,and he thinks it's getting old.This describes Jake's _____ state with respect to his car.

Research confirms that consumers generally consider only a small fraction of the actual number of problem solutions that are available.

In opportunity recognition,a consumer's actual state doesn't change,but his or her desired state changes in some significant way.

Prepurchase search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters