Exam 46: Will a New Reservation System Translate to Higher Prices for Travelers?

American Airlines risks disappointing consumers who perceive Expedia and other middlemen as the go-to source for "great deals." This is because consumers expect __________ when they buy tickets.

GDS evolved from YMS.

American Airline tickets are a commodity.If other agents can sell its tickets,then they have __________ that American Airlines does not have.

Expedia,Orbitz,Priceline,and travel agencies make their money off __________.

The in-house reservation Direct Connect is the latest example of __________,long used by airlines.

The GDS systems that Orbitz and other middlemen use is an extranet.

By eliminating the number of online ticket shopping venues that sold its tickets,American Airlines improves __________.

Given American Airlines demands that Orbitz and other middlemen use its Direct Connect,the carrier sees a satisfactory profit.

By removing itself from GDS-type retailers,American Airlines will maximize its ability for all of the following except __________.

Critics say that Direct Connect will allow American Airlines to raise its prices whenever it wants.