Exam 8: Writing Routine and Positive Messages

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If the middle section of your request letter contains a series of questions,the most important question is saved for last.

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The middle section of a request message is the best place to _____________

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In responding favourably to a claim even though the customer was at fault,should you indicate that your customer was to blame? Why or why not?

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When making a request,you _____________

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Why might a company send a routine reply or a positive message? Give four specific examples.

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Because requests for references vouching for a person's competence are so common there is little reason to contact your references ahead of time to tell them that they may be contacted.

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Dissatisfied customers rarely tell others about their complaints.

(True/False)
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In cases when your company has made a mistake you must never empathize with the customer for the inconvenience faced because when it comes to taking sides,you must always be on the side of your company.

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If a customer requesting an adjustment is at fault for the problem,the best response is to _____________

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Briefly explain why it is so difficult to write recommendation letters for excellent candidates.

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When writing a claim letter,the best way to begin is ________

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When making a claim against a company it is important that you somehow express your anger and frustration so that the company knows that you are serious.

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In the final section of a request message,thank the reader in advance for cooperating.

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Keeping existing clients is always less costly than acquiring new clients,which is reason enough to take steps to repair the relationship when your company is at fault.

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