Exam 9: Market Segmentation, Targeting, and Positioning

By dividing its tennis racquet market into categories, which it labels Performance, Recreational and Junior tennis players, Prince Sports is using

MyTwinn makes dolls that look like young girls.For $119 they will make a doll that looks just like a photograph.So, if you send in the money and a photo of your young niece, she could have a doll that is her twin! This is an example of

Between two and three percent of the population have some degree of allergic reaction, usually mild, to preservatives used in salad bars.Restaurants might consider people with these "allergies" as a separate segment.So these restaurants would have to have their regular salad bar plus a special salad bar for the allergies segment.This multiple product and multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?

Product repositioning refers to