Question 1

Which of the following statements accurately characterizes buying behavior in organizational markets?

Accepted Answer

A) Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes. 
B) Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced. 
C) Fewer customers typically exist in organizational markets than in consumer markets. 
D) Purchase orders much more frequent but they are usually small. 
E) Forecasting is not as important in organizational buying as in consumer buying. 
A) Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes. 
B) Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced. 
C) Fewer customers typically exist in organizational markets than in consumer markets. 
D) Purchase orders much more frequent but they are usually small. 
E) Forecasting is not as important in organizational buying as in consumer buying.

Question 2

The predominant person-to-person trading community in the world is

Accepted Answer

A) Kijiji. 
B) Amazon. 
C) NASDAQ. 
D) Craigslist. 
E) eBay. 
A) Kijiji. 
B) Amazon. 
C) NASDAQ. 
D) Craigslist. 
E) eBay.

Question 3

The person who assumed the __________ role in the buying center shook the salesperson's hand and said, "Ms.Hron, my manager has accepted your bid.I'll expect 48 boxes of ring shank nails to be delivered by November 8th, and we will pay the agreed-upon price of $21.74 per box."

Accepted Answer

A) gatekeeper 
B) broker 
C) buyer 
D) influencer 
E) user 
A) gatekeeper 
B) broker 
C) buyer 
D) influencer 
E) user

Which of the following statements accurately characterizes buying behavior in organizational markets?

The predominant person-to-person trading community in the world is

The person who assumed the __________ role in the buying center shook the salesperson's hand and said, "Ms.Hron, my manager has accepted your bid.I'll expect 48 boxes of ring shank nails to be delivered by November 8th, and we will pay the agreed-upon price of $21.74 per box."

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 6: Understanding Organizations As Customers

Which of the following statements accurately characterizes buying behavior in organizational markets?

The predominant person-to-person trading community in the world is

The person who assumed the __________ role in the buying center shook the salesperson's hand and said, "Ms.Hron, my manager has accepted your bid.I'll expect 48 boxes of ring shank nails to be delivered by November 8th, and we will pay the agreed-upon price of $21.74 per box."

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters