Question 1

The three key aspects of Paradise Kitchens Inc.'s Promotion Strategy are

Accepted Answer

A) quantity discounts, in-store demonstrations, buy one get one promotions. 
B) bundle pricing with a chili bowl, in-store demonstrations, and cents-off coupons. 
C) a chili eating contest, in-store demonstrations, and cents-off coupons. 
D) a contest for the best new slogan, a chili eating contest, and free taste tests at major grocery chains. 
E) in-store demonstrations, recipes, and cents-off coupons. 
A) quantity discounts, in-store demonstrations, buy one get one promotions. 
B) bundle pricing with a chili bowl, in-store demonstrations, and cents-off coupons. 
C) a chili eating contest, in-store demonstrations, and cents-off coupons. 
D) a contest for the best new slogan, a chili eating contest, and free taste tests at major grocery chains. 
E) in-store demonstrations, recipes, and cents-off coupons.

Question 2

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are important general guidelines: (1) Use a direct, professional writing style, (2) Be positive and specific to convey potential success.(3) Use bullet points for succinctness and emphasis.(4) Use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions from one topic to another.(5) Use visuals where appropriate.(6) Use care in layout, design, and presentation.(7)

Accepted Answer

A) Use different color fonts or paper to represent different sections of your plan. 
B) Do not use a business plan unless you are borrowing at least $100,000. 
C) Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes. 
D) Include as an attachment formal resumes for all key players in your management team. 
E) Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else. 
A) Use different color fonts or paper to represent different sections of your plan. 
B) Do not use a business plan unless you are borrowing at least $100,000. 
C) Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes. 
D) Include as an attachment formal resumes for all key players in your management team. 
E) Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else.

Question 3

Paradise Kitchens, Inc.identified two key trends in their Industry Analysis:

Accepted Answer

A) frozen foods and microwavable foods. 
B) Caribbean foods and take-out markets. 
C) frozen foods and Mexican foods. 
D) eating out and take-out. 
E) larger portion size and vegetarian meals. 
A) frozen foods and microwavable foods. 
B) Caribbean foods and take-out markets. 
C) frozen foods and Mexican foods. 
D) eating out and take-out. 
E) larger portion size and vegetarian meals.

Question 4

According to Arthur R.Kydd CEO of St.Croix Venture Partners, what sets a potential successful idea, product, or technology apart from all the rest is __________ and __________.

Accepted Answer

A) time; money 
B) markets; marketing 
C) creativity; hard work 
D) originality; financial backing 
E) a good team; hard work 
A) time; money 
B) markets; marketing 
C) creativity; hard work 
D) originality; financial backing 
E) a good team; hard work

Question 5

Paradise Kitchens Inc.uses external secondary data to reinforce its position that there is a growing trend in Mexican foods.According to its figures, Mexican foods such as burritos, enchiladas, and tacos, are used in approximately __________ of American households.

Accepted Answer

A) 35% 
B) 47% 
C) 66% 
D) 79% 
E) 86% 
A) 35% 
B) 47% 
C) 66% 
D) 79% 
E) 86%

Question 6

In which section of a Marketing Plan would you most likely expect to see a Gantt chart?

Accepted Answer

A) Five Year Projections 
B) Organization 
C) Implementation Plan 
D) Evaluation and Control 
E) Appendix 
A) Five Year Projections 
B) Organization 
C) Implementation Plan 
D) Evaluation and Control 
E) Appendix

Question 7

Shorter tables or graphs that are less than __________ are often inserted in the text without figure numbers because __________.

Accepted Answer

A) 41/2"; they don't cause serious page breaks 
B) 11/2" ; they don't cause serious page breaks 
C) half a page; the information should be self-explanatory 
D) quarter of a page; the information should be self-explanatory 
E) 1"; they are more for style than for substance 
A) 41/2"; they don't cause serious page breaks 
B) 11/2" ; they don't cause serious page breaks 
C) half a page; the information should be self-explanatory 
D) quarter of a page; the information should be self-explanatory 
E) 1"; they are more for style than for substance

Question 8

Which of the following statements regarding bullet points in a marketing plan is most accurate?

Accepted Answer

A) Avoid bullet points whenever possible because they distract the reader. 
B) If possible, change the type of bullet point (circle, star, square, etc.) whenever you change topics. 
C) Bullet points should be used with all major headings to help draw attention to them. 
D) Bullet points enable key points to be highlighted effectively in a list form. 
E) Bullet points make it easier to highlight points that require long explanations. 
A) Avoid bullet points whenever possible because they distract the reader. 
B) If possible, change the type of bullet point (circle, star, square, etc.) whenever you change topics. 
C) Bullet points should be used with all major headings to help draw attention to them. 
D) Bullet points enable key points to be highlighted effectively in a list form. 
E) Bullet points make it easier to highlight points that require long explanations.

Question 9

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are important general guidelines: (1) Use a direct, professional writing style, (2) Be positive and specific to convey potential success.(3) Use bullet points for succinctness and emphasis.(4) Use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions from one topic to another.(5) Use visuals where appropriate.(6) Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes, and (7)

Accepted Answer

A) Use different color fonts or paper to represent different sections of your plan. 
B) Do not use a business plan unless you are borrowing at least $100,000. 
C) Include as an attachment formal resumes for all key players in your management team. 
D) Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else. 
E) Use care in layout, design, and presentation. 
A) Use different color fonts or paper to represent different sections of your plan. 
B) Do not use a business plan unless you are borrowing at least $100,000. 
C) Include as an attachment formal resumes for all key players in your management team. 
D) Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else. 
E) Use care in layout, design, and presentation.

Question 10

Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan?

Accepted Answer

A) Does the prospective product meet all government safety standards? 
B) Is there a clear market for the product or service? 
C) Who is your competition and what are they doing? 
D) Who will be your key suppliers? 
E) How will you calculate your profit margins? 
A) Does the prospective product meet all government safety standards? 
B) Is there a clear market for the product or service? 
C) Who is your competition and what are they doing? 
D) Who will be your key suppliers? 
E) How will you calculate your profit margins?

Question 11

While there are several different groups of stakeholders who are likely to read a business or marketing plan, which group is likely to be the most critical of the document?

Accepted Answer

A) potential employees 
B) potential customers 
C) potential suppliers 
D) future distributors and wholesalers 
E) possible investors 
A) potential employees 
B) potential customers 
C) potential suppliers 
D) future distributors and wholesalers 
E) possible investors

Question 12

The qualitative Mission statement focuses the activities of Paradise Kitchens for __________.

Accepted Answer

A) every member of the organization 
B) upper management 
C) licensing bureau 
D) stakeholders 
E) consumers 
A) every member of the organization 
B) upper management 
C) licensing bureau 
D) stakeholders 
E) consumers

The three key aspects of Paradise Kitchens Inc.'s Promotion Strategy are

Paradise Kitchens, Inc.identified two key trends in their Industry Analysis:

According to Arthur R.Kydd CEO of St.Croix Venture Partners, what sets a potential successful idea, product, or technology apart from all the rest is and .

Paradise Kitchens Inc.uses external secondary data to reinforce its position that there is a growing trend in Mexican foods.According to its figures, Mexican foods such as burritos, enchiladas, and tacos, are used in approximately __________ of American households.

In which section of a Marketing Plan would you most likely expect to see a Gantt chart?

Shorter tables or graphs that are less than are often inserted in the text without figure numbers because .

Which of the following statements regarding bullet points in a marketing plan is most accurate?

Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan?

While there are several different groups of stakeholders who are likely to read a business or marketing plan, which group is likely to be the most critical of the document?

The qualitative Mission statement focuses the activities of Paradise Kitchens for __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Filters

Exam 18: Building an Effective Marketing Plan

The three key aspects of Paradise Kitchens Inc.'s Promotion Strategy are

Paradise Kitchens, Inc.identified two key trends in their Industry Analysis:

According to Arthur R.Kydd CEO of St.Croix Venture Partners, what sets a potential successful idea, product, or technology apart from all the rest is __________ and __________.

Paradise Kitchens Inc.uses external secondary data to reinforce its position that there is a growing trend in Mexican foods.According to its figures, Mexican foods such as burritos, enchiladas, and tacos, are used in approximately __________ of American households.

In which section of a Marketing Plan would you most likely expect to see a Gantt chart?

Shorter tables or graphs that are less than __________ are often inserted in the text without figure numbers because __________.

Which of the following statements regarding bullet points in a marketing plan is most accurate?

Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan?

While there are several different groups of stakeholders who are likely to read a business or marketing plan, which group is likely to be the most critical of the document?

The qualitative Mission statement focuses the activities of Paradise Kitchens for __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Filters

According to Arthur R.Kydd CEO of St.Croix Venture Partners, what sets a potential successful idea, product, or technology apart from all the rest is and .

Shorter tables or graphs that are less than are often inserted in the text without figure numbers because .