Exam 18: Building an Effective Marketing Plan

The Paradise Kitchens Inc.'s model for its Organization section reflects the bare-bones organization structure of successful small businesses.The four key positions below the president and CEO, include Director of Operations, Vice President of Marketing, Director of Finance and Administration, and __________.

As part of its Competitors Analysis, Paradise Kitchens Inc.discusses the chili market in particular.The chili market represents over $500 million in annual sales.The product is discussed as falling into one of two categories:

The Marketing Program section of a marketing plan consist of

Which of the following did Paradise Kitchens Inc.considered a weakness?

In response to current trends regarding health and nutrition, competitors such as Don Miguel, Mission Foods, Ruiz-Foods, and Jose Ole, plan to offer or have recently offered more "carb- friendly" and "fat-friendly" products.Paradise Kitchens' response to this trend will be to

Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan?

A key difference between a market plan and a business plan is

It is helpful to use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions form one topic to another.These headings should

Which of the following did Paradise Kitchens Inc.considered a threat?

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are general guidelines: (1) Use a direct, professional writing style, (2) Be positive and specific to convey potential success.(3) Use bullet points for succinctness and emphasis.(4) Use care in layout, design, and presentation.(5) Use visuals where appropriate.(6) Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes.(7)

In addition to quality content, a plan's layout and design are also important.Which of the following statements is most accurate?

In terms of its Market-Product Objectives, which of the following statements regarding Paradise Kitchens Inc.is most accurate?

Paradise Kitchens Inc.uses the following font choices: Company Analysis and Customer Characteristics to indicate that

Which of the following statements regarding visuals is most accurate?

Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are important general guidelines: (1) Use a direct, professional writing style, (2) Be positive and specific to convey potential success.(3) Use bullet points for succinctness and emphasis.(4) Use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions from one topic to another.(5) Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes.(6) Use care in layout, design, and presentation.(7)

A road map for the entire organization for a specified future period of time, such as one year or five years is referred to as a __________.

Which of the following statements regarding appendixes is most accurate?

The Paradise Kitchens Inc.'s proposes entering 17 new metropolitan markets in the next five years.For this reason the financial plan cannot use simple trend extrapolation.Instead, the forecasting method of choice was

The industry in which a product will compete should affect the format of a business or marketing plan.All products must analyze their competition, however, since the geographic thrusts and complexities of products can differ so greatly, __________ becomes an important element.