Exam 18: Building an Effective Marketing Plan

There is no single "generic" marketing plan that can apply to all organizations or all institutions.Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the target audience and purpose, and

The single most important element (usually only two pages long) of the plan that "sells" the plan to readers and is called

Which of the following did Paradise Kitchens Inc.considered a strength?

The Pricing Strategy articulates the specific product price and the product's price position relative to __________.When space permits, this section would include a __________.

Paradise Kitchens Inc.uses external secondary data to reinforce its position that there is a growing trend in Mexican foods as demonstrated by the significant portion of the American population incorporating burritos, enchiladas, and tacos into their regular diets.This information is also used to infer that there is a more favorable attitude on the part of all Americans toward

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are general guidelines: (1) Use a direct, professional writing style, (2) Use care in layout, design, and presentation.(3) Use bullet points for succinctness and emphasis.(4) Use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions from one topic to another.(5) Use visuals where appropriate.(6) Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes.(7)

There is no single "generic" marketing plan that can apply to all organizations or all institutions.Rather, the specific format for a marketing plan for an organization depends on the following: the target audience and purpose, the kind and complexity of the organization, and

The following statement was included in the Evaluation and Control section of the Paradise Kitchens Inc.'s marketing plan: "The speed of the roll-out program will increase or decrease, depending on Paradise Kitchens' performance in the successive metropolitan markets it enters." The purpose of this statement is to

The Target Market section of a marketing plan identifies the specific niches or __________ toward which the company's products are directed.When appropriate or when space permits, this section may also include a __________.

Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would point the direction for future marketing while the marketing plan for an external audience, the marketing plan would

The chances of success for a new product are significantly increased if

The effectiveness of a table is determined by its ability to

The table of contents is usually found

The Paradise Kitchens Inc.'s model for its Organization section reflects the bare-bones organization structure of successful small businesses.The four key positions below the president and CEO, include Director of Operations, Director of Finance and Administration, Director of Sales, and __________.

Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan?

The Paradise Kitchens Inc.'s model for its Organization section reflects the bare-bones organization structure of successful small businesses.The four key positions below the president and CEO, include Director of Finance and Administration, Director of Sales, Vice President of Marketing, and __________.

For readability and clarity, the Paradise Kitchens Inc.presented its SWOT analysis in figure form.It was clearly divided into two distinct sections:

For the benefit of their audience, Paradise Kitchens Inc.divided their goals by

Which of the following statements regarding business or market plan length is most accurate?

It can be inferred from the Paradise Kitchens mission statement that they will most likely use a __________ strategy.