Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

-Which generational cohort, which is now the largest cohort in terms of business travel, is the Lufthansa Airlines ad above most likely trying to reach?

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

All of the following are economic indicators EXCEPT:

-Technological advances are difficult to predict. One great advance can replace or substitute for existing products in a relatively short period of time. As shown in the Logitech-Skype ad above, the Logitech Web TV HD camera with Skype connectivity are most likely to replace or substitute for __________.

Describe the three generational cohorts that are of interest to marketers today.

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Generation Y is defined as the generation of children born __________.

Cosco, the world's largest children's products company, recently developed a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and when reclined, an infant bed. It sold for $49. Cosco rushed the chair into production before it was properly safety-tested. When some children were injured using this chair, Cosco denied culpability. The firm said that only a few consumers had trouble with the chair and these probably didn't assemble them correctly. Most consumers were very satisfied with the chair and had no problems. Cosco's actions exemplify which of the following philosophies?

The U.S. Securities and Exchange Commission has designated just nine credit-rating agencies as "nationally recognized statistical rating organizations" (NRSROs), which include Moody's, Standard & Poor's, and Fitch Ratings. These agencies provide opinions on the creditworthiness of other entities and the financial obligations issued by them. Because so few companies can compete in it, the credit-rating industry would be considered a(n)

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Because there are few sellers, price competition among firms is not desirable for them in which form of competition?

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally-friendly, soy-based paint (even though it costs more) would be practicing

3M Scotchgard Photo -Consider the 3M Scotchgard photo above. 3M voluntarily stopped the production of a chemical used as an ingredient in its Scotchgard fabric protector because minute amounts were found in the tissues of both animals and humans and the company feared there could be health affects at high levels. The moral philosophy that guided 3M in making this decision was __________.

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from misrepresenting themselves to paint a better financial picture for investors than they really have. Yet, in the end, it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.

Inventions or innovations from applied science or engineering research are referred to as

How would the following environmental trends influence the success of a manufacturer of high definition televisions (HDTVs): (1) growing number of older Americans; (2) population shifts to remote suburbs and small towns; (3) increase in per capita income and standard of living; and (4) increased use of various types of communication technology?

Which of the following is an example of green marketing?

Which of the following is a commonly held value in the United States?

Technology is defined as