Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, the Statue of Libery, increased usage among cardholders, and

Members of Generation Y, also known as __________, are interested in sustainability in order to make the world a better place.

The purpose of the Robinson-Patman Act is to

At the U.S. Census Bureau, gross income is referred to as __________.

Spiegel Inc. sold Christmas cards on page two of its holiday retail catalog. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of

Increases in discretionary income can occur as a result of all of the following EXCEPT:

At 3M, the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

Which of the following demographic trends has significant implications to global marketers?

All of the following factors contribute significantly to the rate of change of a country's population (such as the U.S.) EXCEPT:

A growing trend to "Buy American" has caused U.S. automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports. In addition, a decline in the value of the U.S. dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan. If Toyota builds the plant, its decision would reflect

Lava.com is an Internet company that helps other organizations implement marketing strategies to help them dominate their industry. Lava's advertising states, "We ignore the rules, and we let no obstacle stand in your company's way - no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee. This best describes the Internet company's

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

The popular cupcake chain Sprinkles, which first launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the

Generation X is the label often given to

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Recent data on consumer expenditures indicate that the savings rate of U.S. consumers has __________.

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

In an inflationary economy, the cost to produce and buy products and services __________ as prices __________.

Which of the following laws has the purpose of protecting competition?

A sudden drop in the average consumer income would be an example of which environmental force?