Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Approximately one in __________ U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.

In a recent issue of AARP The Magazine, a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

-The Prudential ad shown above is targeted at which generational cohort?

Which of the following statements best describes the activities of a whistle-blower?

Whistle-blowers refer to

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Since __________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

According to the personal moral philosophy of __________, if the benefits exceed the costs, the behavior is ethical.

The two major purposes for any trademark statute are to

A key difference between cause marketing and a charitable contribution is

Many consumers are committed to brands with a strong link to social action. An example of this would be

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Americans born between 1977 and 1994 are referred to as __________.

During the holiday shopping season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals, and/or free delivery. This is because these catalog retailers operate in a(n) __________ environment.

Recently, ink has been developed that will conduct electricity. The application for this ink is to print circuitry that can be read electronically. This may help to drive down the cost of radio frequency (RFID) tags that are currently used in industry. This is an example of how __________ forces are applied to industry.

Discretionary income refers to

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. These vehicles are marked as low-emission hydraulic hybrids right on the side of the trucks. This is an example of

Sustainable development refers to

The Latin phrase caveat emptor is a legal concept that translates as