Question 1

The personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A) existentialism. 
B) moral idealism. 
C) communism. 
D) socialism. 
E) capitalism. 
A) existentialism. 
B) moral idealism. 
C) communism. 
D) socialism. 
E) capitalism.

Question 2

The Lanham Act cannot protect the rights to a trademark if

Accepted Answer

A) the company is accused of violating the Sherman Antitrust Act. 
B) the product patent is less than 17 years old. 
C) the word, name, or symbol has become generic. 
D) the statute of limitations has run out. 
E) the government refuses to enforce violations. 
A) the company is accused of violating the Sherman Antitrust Act. 
B) the product patent is less than 17 years old. 
C) the word, name, or symbol has become generic. 
D) the statute of limitations has run out. 
E) the government refuses to enforce violations.

Question 3

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman. To ensure that companies they recommend are reliable, HomeWorRx checks the business licenses, insurance coverages, Better Business Bureau records, and three trade references. The recommended home service company also has to agree to a(n) __________, which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A) statement of cultural values 
B) statement of values and beliefs 
C) industry endorsement 
D) code of ethics 
E) contract due diligence 
A) statement of cultural values 
B) statement of values and beliefs 
C) industry endorsement 
D) code of ethics 
E) contract due diligence

Question 4

MasterCard International links usage of its card with fund raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?

Accepted Answer

This practice is called cause marketing,

Question 5

Paul Avery is a salesperson at the only Ford automobile dealership in Wausau, Wisconsin. However, there are several other auto dealerships in town, offering both domestic and foreign cars and trucks. Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy, they can simply buy a car from one of the several other comparable dealers in Wausau. This marketing environment is an example of

Accepted Answer

A) pure competition. 
B) monopolistic competition. 
C) an oligopoly. 
D) a monopoly. 
E) marginal competition. 
A) pure competition. 
B) monopolistic competition. 
C) an oligopoly. 
D) a monopoly. 
E) marginal competition.

Question 6

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Accepted Answer

A) ethical mission. 
B) moral code. 
C) core value pronouncement. 
D) code of conduct. 
E) code of ethics. 
A) ethical mission. 
B) moral code. 
C) core value pronouncement. 
D) code of conduct. 
E) code of ethics.

Question 7

Culture serves as a socializing force that dictates what is morally right and just, which means that moral standards

Accepted Answer

A) are relative to particular societies. 
B) must be universal in order for cross-cultural marketing to be effective. 
C) are fluid and very easy to change. 
D) are cyclical so it is important to change with the times. 
E) are concrete; something is either right or wrong. 
A) are relative to particular societies. 
B) must be universal in order for cross-cultural marketing to be effective. 
C) are fluid and very easy to change. 
D) are cyclical so it is important to change with the times. 
E) are concrete; something is either right or wrong.

Question 8

In 2008, Apple filed for and received approval from the U.S. Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications, video games, and other software. Over the past few years, Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However, Amazon.com claims that Apple did not have exclusive rights to the name because other firms used it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices. In March 2011, Apple filed a lawsuit against Amazon for violating its trademark. Why should Apple rigorously protect its "App Store" trademark?

Accepted Answer

A) Apple risks losing its status as a generic smartphone and tablet device manufacturer. 
B) In order to maintain the use of its widely recognizable trademark, Apple must prevent the name from becoming generic. 
C) The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft. 
D) The government will file charges for trademark infringement only if Apple, the owner of the trademark, has documented proof of wrongdoing by Amazon. 
E) By protecting its trademark, Apple is protecting the entire smartphone and tablet device industries from indirect competition. 
A) Apple risks losing its status as a generic smartphone and tablet device manufacturer. 
B) In order to maintain the use of its widely recognizable trademark, Apple must prevent the name from becoming generic. 
C) The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft. 
D) The government will file charges for trademark infringement only if Apple, the owner of the trademark, has documented proof of wrongdoing by Amazon. 
E) By protecting its trademark, Apple is protecting the entire smartphone and tablet device industries from indirect competition.

Question 9

All of the following are examples of economic espionage EXCEPT:

Accepted Answer

A) wiretapping. 
B) trespassing. 
C) bribery. 
D) searching a competitor's trash. 
E) noncompete clause employment contract violations. 
A) wiretapping. 
B) trespassing. 
C) bribery. 
D) searching a competitor's trash. 
E) noncompete clause employment contract violations.

Question 10

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

Accepted Answer

A) philanthropic marketing. 
B) cause marketing. 
C) societal marketing. 
D) public relations marketing. 
E) transactional marketing. 
A) philanthropic marketing. 
B) cause marketing. 
C) societal marketing. 
D) public relations marketing. 
E) transactional marketing.

Question 11

The generation of children born between 1977 and 1994 is sometimes referred to as

Accepted Answer

A) echo busters. 
B) baby busters. 
C) the lost generation. 
D) the baby boomerang. 
E) the millennials. 
A) echo busters. 
B) baby busters. 
C) the lost generation. 
D) the baby boomerang. 
E) the millennials.

Question 12

Consider the Coke-Pepsi photo above. What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Accepted Answer

A) The employee was fired and no other legal action was taken since the practice is unfortunately too commonplace. 
B) The employee was given the choice of quitting or being demoted to a minimum wage job. 
C) The employee was arrested for bribery and sentenced to five years house arrest. 
D) The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. 
E) The employee was permitted to keep her original job (minus any bonuses), but had to attend a seminar on ethical behavior. 
A) The employee was fired and no other legal action was taken since the practice is unfortunately too commonplace. 
B) The employee was given the choice of quitting or being demoted to a minimum wage job. 
C) The employee was arrested for bribery and sentenced to five years house arrest. 
D) The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. 
E) The employee was permitted to keep her original job (minus any bonuses), but had to attend a seminar on ethical behavior.

Question 13

Arrowhead Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30% less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in __________.

Accepted Answer

A) sustainable development 
B) market development 
C) ISO 9000 compliance 
D) cause marketing 
E) environmental downsizing 
A) sustainable development 
B) market development 
C) ISO 9000 compliance 
D) cause marketing 
E) environmental downsizing

Question 14

Which one of the following is a value that would be commonly held in the United States today?

Accepted Answer

A) individualism 
B) tradition 
C) group welfare 
D) nostalgia 
E) acceptance of birthright 
A) individualism 
B) tradition 
C) group welfare 
D) nostalgia 
E) acceptance of birthright

Question 15

Which of the following statements regarding social forces is most accurate?

Accepted Answer

A) Social forces can have a dramatic impact on marketing strategy. 
B) As a social force, consumer incomes have more impact on marketing strategy than demographics. 
C) Social forces within an organization motivate employees to improve their productivity. 
D) Social forces determine all of the other environmental forces that affect an organization. 
E) Of all the environmental forces, social forces are the easiest for a marketer to manipulate 
A) Social forces can have a dramatic impact on marketing strategy. 
B) As a social force, consumer incomes have more impact on marketing strategy than demographics. 
C) Social forces within an organization motivate employees to improve their productivity. 
D) Social forces determine all of the other environmental forces that affect an organization. 
E) Of all the environmental forces, social forces are the easiest for a marketer to manipulate

Question 16

Emily had an excellent year as a salesperson in 2014, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her disposable income?

Accepted Answer

A) $36,000 
B) $73,000 
C) $60,000 
D) $97,000 
E) There is not enough data provided to calculate her discretionary income 
A) $36,000 
B) $73,000 
C) $60,000 
D) $97,000 
E) There is not enough data provided to calculate her discretionary income

Question 17

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones. The G21 vision arose out of this goal, which eventually led to the production of which of the following vehicles?

Accepted Answer

A) Lexus 450 all-electric car 
B) Toyota Tundra gas-electric hybrid truck 
C) Scion iQ micro-subcompact compressed natural gas car 
D) Toyota Prius gas-electric hybrid car 
E) Toyota Camry hydrogen fuel cell hybrid car 
A) Lexus 450 all-electric car 
B) Toyota Tundra gas-electric hybrid truck 
C) Scion iQ micro-subcompact compressed natural gas car 
D) Toyota Prius gas-electric hybrid car 
E) Toyota Camry hydrogen fuel cell hybrid car

Question 18

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility. Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts, while 55 percent said they didn't have time to think about these issues, and 50 percent said they didn't have the expertise to address them. Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Accepted Answer

Social responsibility encompasses profit

Question 19

What is environmental scanning? Using the five environmental forces that affect organizations, describe considerations for conducting environmental scanning for a new model of automobile.

Accepted Answer

Environmental scanning involves the acqu

The personal moral philosophy of utilitarianism underlies the economic tenets of

The Lanham Act cannot protect the rights to a trademark if

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Culture serves as a socializing force that dictates what is morally right and just, which means that moral standards

All of the following are examples of economic espionage EXCEPT:

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

The generation of children born between 1977 and 1994 is sometimes referred to as

Consider the Coke-Pepsi photo above. What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Arrowhead Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30% less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in __________.

Which one of the following is a value that would be commonly held in the United States today?

Which of the following statements regarding social forces is most accurate?

Emily had an excellent year as a salesperson in 2014, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her disposable income?

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones. The G21 vision arose out of this goal, which eventually led to the production of which of the following vehicles?

What is environmental scanning? Using the five environmental forces that affect organizations, describe considerations for conducting environmental scanning for a new model of automobile.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

The personal moral philosophy of utilitarianism underlies the economic tenets of

The Lanham Act cannot protect the rights to a trademark if

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Culture serves as a socializing force that dictates what is morally right and just, which means that moral standards

All of the following are examples of economic espionage EXCEPT:

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

The generation of children born between 1977 and 1994 is sometimes referred to as

Consider the Coke-Pepsi photo above. What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Arrowhead Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30% less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in __________.

Which one of the following is a value that would be commonly held in the United States today?

Which of the following statements regarding social forces is most accurate?

Emily had an excellent year as a salesperson in 2014, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her disposable income?

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones. The G21 vision arose out of this goal, which eventually led to the production of which of the following vehicles?

What is environmental scanning? Using the five environmental forces that affect organizations, describe considerations for conducting environmental scanning for a new model of automobile.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters