Question 1

Generally, the U.S. population is becoming

Accepted Answer

A) smaller, younger, and more diverse. 
B) smaller, older, and more diverse. 
C) larger, younger, and less diverse. 
D) larger, younger, and more diverse. 
E) larger, older, and more diverse 
A) smaller, younger, and more diverse. 
B) smaller, older, and more diverse. 
C) larger, younger, and less diverse. 
D) larger, younger, and more diverse. 
E) larger, older, and more diverse

Question 2

In a(n) __________ economy, if prices rise faster than consumer incomes, the number of items consumers can buy decreases.

Accepted Answer

A) deflationary 
B) expansionary 
C) recessionary 
D) inflationary 
E) depressive 
A) deflationary 
B) expansionary 
C) recessionary 
D) inflationary 
E) depressive

Question 3

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound. People were upset with Exxon's response to the disaster. The company was slow to admit its mistake and even slower to implement cleanup activities. Exxon was criticized for acting in a manner that would benefit the organization but not society. In short, Exxon did not demonstrate

Accepted Answer

A) social responsibility. 
B) value consciousness. 
C) green marketing. 
D) profit responsibility. 
E) cause marketing. 
A) social responsibility. 
B) value consciousness. 
C) green marketing. 
D) profit responsibility. 
E) cause marketing.

Question 4

Microsoft, Intuit, and Yahoo are building new facilities in Quincy, WA, a town that previously had a population of 3,500. Along with these new neighbors, the residents of Quincy are also going to get more traffic lights, a strip mall, higher housing prices, and new jobs. This example best illustrates a(n) __________ change that will impact the people and businesses of Quincy.

Accepted Answer

A) social 
B) regulatory 
C) competitive 
D) economic 
E) technological 
A) social 
B) regulatory 
C) competitive 
D) economic 
E) technological

Question 5

-Most specifically, if a consumer's __________ increases, he or she is able to take advantage of the luxurious vacation travel opportunities offered on the Queen Mary, a cruise liner operated by Cunard and depicted in the ad above.

Accepted Answer

A) savings rate 
B) gross income 
C) taxes 
D) discretionary income 
E) disposable income 
A) savings rate 
B) gross income 
C) taxes 
D) discretionary income 
E) disposable income

Question 6

Which of the following is a socializing force that dictates what is morally right and just?

Accepted Answer

A) federal regulatory agencies like the FTC 
B) federal, state, and local legislation 
C) the U.S. Supreme Court 
D) culture 
E) organizational core values 
A) federal regulatory agencies like the FTC 
B) federal, state, and local legislation 
C) the U.S. Supreme Court 
D) culture 
E) organizational core values

Question 7

In 2005, when MySpace was the leading social network, News Corp., owner of The Wall Street Journal and Fox News, bought the firm for $580 million. But its membership declined precipitously due to changing consumer preferences, and News Corp., sold MySpace to a group of investors for a paltry $38 million in mid-2011. This is an example of how __________ forces impact the marketing environment.

Accepted Answer

A) economic 
B) competitive 
C) social 
D) technological 
E) regulatory 
A) economic 
B) competitive 
C) social 
D) technological 
E) regulatory

Question 8

Figure 4-2
-Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine

Question 9

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Accepted Answer

A patent gives inventors of new and nove

Question 10

How does technology affect customer value?

Accepted Answer

Technological forces affect customer val

Question 11

Define green marketing and provide an example of it.

Accepted Answer

Green marketing refers to a company's ma

Question 12

Two increasingly important values for consumers around the world are __________.

Accepted Answer

A) self-esteem and fitness 
B) wealth and health 
C) patriotism and friendship 
D) family and fun 
E) sustainability and preservation of the environment 
A) self-esteem and fitness 
B) wealth and health 
C) patriotism and friendship 
D) family and fun 
E) sustainability and preservation of the environment

Question 13

Societal responsibility refers to

Accepted Answer

A) the obligation that organizations have to the preservation of ecological environment and the general public. 
B) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C) the view that an organization has an obligation to those who can affect the achievement of its objectives. 
D) the duty of a firm to maximize profits for its owners or stockholders. 
E) the idea that organizations are part of a larger society and are accountable to that society for their actions. 
A) the obligation that organizations have to the preservation of ecological environment and the general public. 
B) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C) the view that an organization has an obligation to those who can affect the achievement of its objectives. 
D) the duty of a firm to maximize profits for its owners or stockholders. 
E) the idea that organizations are part of a larger society and are accountable to that society for their actions.

Question 14

The money that remains after paying for taxes and necessities is referred to as __________.

Accepted Answer

A) net income 
B) discretionary income 
C) disposable income 
D) household income 
E) gross income 
A) net income 
B) discretionary income 
C) disposable income 
D) household income 
E) gross income

Question 15

Ethical exchanges between sellers and buyers should result in

Accepted Answer

A) the seller making a profit at the expense of the buyer. 
B) the buyer getting the product for the best price at the expense of the seller. 
C) both parties to the exchange being better off after a transaction. 
D) the seller offering buyers its products and services at cost, especially during a period of recession. 
E) the buyer forming a strategic alliance with the seller. 
A) the seller making a profit at the expense of the buyer. 
B) the buyer getting the product for the best price at the expense of the seller. 
C) both parties to the exchange being better off after a transaction. 
D) the seller offering buyers its products and services at cost, especially during a period of recession. 
E) the buyer forming a strategic alliance with the seller.

Question 16

Which of the following has currently affects the baby boomer generation, and thus those that market to them, in a significant way?

Accepted Answer

A) They are beginning to have children. 
B) They are getting their high school and college educations. 
C) They are currently retiring or nearing retirement age. 
D) They are just being born. 
E) They are beginning their primary school educations. 
A) They are beginning to have children. 
B) They are getting their high school and college educations. 
C) They are currently retiring or nearing retirement age. 
D) They are just being born. 
E) They are beginning their primary school educations.

Question 17

A code of ethics refers to

Accepted Answer

A) a formal statement of moral and ethical business attitudes. 
B) a formal statement of ethical principles and rules of conduct. 
C) an informal guide of ethical principles and moral conduct. 
D) the written document stating the beliefs and values of each employee in a firm. 
E) a firm's itemized list of business activities that are and are not consistent with the company's mission statement. 
A) a formal statement of moral and ethical business attitudes. 
B) a formal statement of ethical principles and rules of conduct. 
C) an informal guide of ethical principles and moral conduct. 
D) the written document stating the beliefs and values of each employee in a firm. 
E) a firm's itemized list of business activities that are and are not consistent with the company's mission statement.

Question 18

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Accepted Answer

A) cause marketing. 
B) moral idealism. 
C) social responsibility. 
D) utilitarianism. 
E) green marketing. 
A) cause marketing. 
B) moral idealism. 
C) social responsibility. 
D) utilitarianism. 
E) green marketing.

Question 19

Ethics refers to the

Accepted Answer

A) religious tenets of a country or ethnic region that shape its culture. 
B) social norms of a nation, community, or family. 
C) values and standards of society that are enforceable in the courts. 
D) moral principles and values that govern the actions and decisions of an individual or group. 
E) universal laws of man that go beyond individual or a group's beliefs of nations or religions. 
A) religious tenets of a country or ethnic region that shape its culture. 
B) social norms of a nation, community, or family. 
C) values and standards of society that are enforceable in the courts. 
D) moral principles and values that govern the actions and decisions of an individual or group. 
E) universal laws of man that go beyond individual or a group's beliefs of nations or religions.

Question 20

Competition refers to

Accepted Answer

A) identical products that perform identical functions. 
B) any for profit organization that targets the customers of other organizations. 
C) alternative firms that could provide a product to satisfy a specific market's needs. 
D) any product or service that vies for a portion of a customer's discretionary income. 
E) the set of firms that operate in a given geographic region, regardless of product or service 
A) identical products that perform identical functions. 
B) any for profit organization that targets the customers of other organizations. 
C) alternative firms that could provide a product to satisfy a specific market's needs. 
D) any product or service that vies for a portion of a customer's discretionary income. 
E) the set of firms that operate in a given geographic region, regardless of product or service

Generally, the U.S. population is becoming

In a(n) __________ economy, if prices rise faster than consumer incomes, the number of items consumers can buy decreases.

-Most specifically, if a consumer's __________ increases, he or she is able to take advantage of the luxurious vacation travel opportunities offered on the Queen Mary, a cruise liner operated by Cunard and depicted in the ad above.

Which of the following is a socializing force that dictates what is morally right and just?

Figure 4-2 -Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

How does technology affect customer value?

Define green marketing and provide an example of it.

Two increasingly important values for consumers around the world are __________.

Societal responsibility refers to

The money that remains after paying for taxes and necessities is referred to as __________.

Ethical exchanges between sellers and buyers should result in

Which of the following has currently affects the baby boomer generation, and thus those that market to them, in a significant way?

A code of ethics refers to

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Ethics refers to the

Competition refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Generally, the U.S. population is becoming

In a(n) __________ economy, if prices rise faster than consumer incomes, the number of items consumers can buy decreases.

-Most specifically, if a consumer's __________ increases, he or she is able to take advantage of the luxurious vacation travel opportunities offered on the Queen Mary, a cruise liner operated by Cunard and depicted in the ad above.

Which of the following is a socializing force that dictates what is morally right and just?

Figure 4-2 -Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

How does technology affect customer value?

Define green marketing and provide an example of it.

Two increasingly important values for consumers around the world are __________.

Societal responsibility refers to

The money that remains after paying for taxes and necessities is referred to as __________.

Ethical exchanges between sellers and buyers should result in

Which of the following has currently affects the baby boomer generation, and thus those that market to them, in a significant way?

A code of ethics refers to

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Ethics refers to the

Competition refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters